AIR Awards

The Australian Independent Record Awards (commonly known informally as AIR Awards) is an annual awards night to recognise, promote and celebrate the success of Australia's Independent Music sector.

AIR Awards
Current: AIR Awards of 2020
Awarded forThe AIR Awards recognise, promote and celebrate the success of Australia's Independent Music sector.
CountryAustralia
Presented byAustralian Independent Record Labels Association
First awarded2006 (2006)
Last awardedCurrent
Websitewww.air.org.au/awards/

History

The inaugural 2006 awards were held at Blacket Hotel in Sydney on 29 November 2006 and sponsored by V energy drinks.[1] The following awards ceremonies were held between October and December in Melbourne, Victoria from 2007 to 2015.[2]

In December 2008 it was announced that Jägermeister, previously a "headline sponsor", would become the major sponsors until 2010.[3] When a further three-year deal for sponsorship by Jägermeister was announced in 2010, the awards were renamed the Jägermeister Independent Music Awards.[4] In 2013, Carlton Dry became the major sponsor, with the awards renamed Carlton Dry Independent Music Awards.[5]

There were no awards in 2016, due to moved in the eligibility dates for the AIR Awards to align with the calendar year. The 2017 awards saw a slightly longer eligibility period than usual with members' releases period between 1 August 2015 and 31 December 2016.[6]

From 2017–2019, the South Australian Government's newly established Live Music Events Fund promised funding to the Awards and concurrent music conference, to take place in Adelaide, South Australia. The events took place in July, along with Music SA's Umbrella: Winter City Sounds, a program of live music across Adelaide, and a couple of food and wine festivals in the city.[7]

In 2020, The Awards will be held at the Freemasons Hall, Adelaide on Thursday, 1 October 2020.[8]

Criteria

The AIR Independent Music Awards are co-ordinated by The Australian Independent Record Labels Association), a non-profit, member-owned organisation representing Australia's independent recording sector.

Since 2017, Nominees for the Awards must be released between the period 1 January to 31 December, preceding the Awards. All nominees must be Australian artists, must be self-released or released on an Australian independent label. All nominated master recordings must be entirely owned by an Australian artist or Australian Independent Label. For the purposes of these awards, Australian Independent Labels are businesses that are not owned in part or whole by one of the three major labels. For the avoidance of doubt, if an Australian Independent Label chooses to distribute it's catalogue through a third-party major label, they will remain eligible for the awards.[9]

Judging process

The AIR invites all of its artist, associate, full and distributor members to put forward releases from the eligibility period for a long-list and releases which have charted in the AIR Music Charts during the eligibility period are also eligible for the long-list. The long list is presented to a voting academy of approximately 400 judges. The judging pool includes broadcasters (community radio, commercial radio, ABC Radio, music television channels and ABC television), artists, online music media, newspapers, AIR Members and other independent music industry representatives.

Judges choose their three favourite releases across categories for Best Artist, Best Album, Best Single or EP, Breakthrough Artist of the Year, Best Hip Hop Album, Best Country Album, Best Blues & Roots Album, Best Hard Rock, Heavy or Punk Album. There are specialist voting academies for Dance/Electronica Awards as well as Best Jazz Album and Best Classical Album. [10]

Categories

In the inaugural edition, four awards were presented, Best Performing Independent Album, Best Performing Independent Single/EP, Best Performing Independent Single/EP and Best New Independent Artist. The "performing" element was dropped from the award the following year. Genre specific awards were introduced from 2007. The award for Best New Independent Artist changed to Breakthrough Independent Artist in 2009.[11]

Year Best Independent Artist Best Independent Album Best Independent Single/EP Breakthrough Independent Artist
2006 Hilltop Hoods The Hard Road by Hilltop Hoods Blue King Brown by Blue King Brown Gotye
2007 Sneaky Sound System Grand National by John Butler Trio "UFO" by Sneaky Sound System British India
2008 The Herd Gurrumul by Geoffrey Gurrumul Yunupingu "Where the City Meets the Sea" by The Getaway Plan Geoffrey Gurrumul Yunupingu
2009 The Drones Havilah by The Drones "Going to the Casino" by Philadelphia Grand Jury Bertie Blackman
2010 Dan Sultan Bliss Release by Cloud Control "Rock It" by Little Red Cloud Control
2011 The Jezabels Adalita by Adalita Dark Storm by The Jezabels Emma Louise
2012 The Jezabels Royal Headache by Royal Headache Thinking in Textures by Chet Faker Chet Faker
2013 Flume Flume by Flume God Loves You When You're Dancing by Vance Joy Vance Joy
2014 Courtney Barnett Hungry Ghost by Violent Soho "Avant Gardener" by Courtney Barnett Sheppard
2015 Courtney Barnett Sometimes I Sit and Think, and Sometimes I Just Sit by Courtney Barnett "Depreston" by Courtney Barnett Number 1 Dads
2016 (No awards due to eligibility period change)[6]
2017 A.B. Original Reclaim Australia by A.B. Original "January 26" by A.B. Original featuring Dan Sultan A.B. Original
2018 Jen Cloher Everything Is Forgotten by Methyl Ethel, and
Quiet Ferocity by The Jungle Giants
"Every Day's the Weekend" by Alex Lahey Baker Boy
2019 Courtney Barnett Tell Me How You Really Feel by Courtney Barnett, and
Djarimirri by Geoffrey Gurrumul Yunupingu Djarimirri
"Native Tongue" by Mojo Juju – "Native Tongue" G Flip
2020[12] N/A Beware of the Dogs by Stella Donnelly "Dance Monkey" by Tones and I Tones and I

See also

References

  1. "Inaugural AIR Charts Awards". MusicNSW. 25 October 2006. Retrieved 26 August 2019.
  2. "AIR Awards". Australian Independent Record Labels Association Ltd (AIR). Retrieved 16 August 2019.
  3. Brandle, Lars (15 December 2008). "Jagermeister Sponsors AIR Charts". Billboard. Retrieved 26 August 2019.
  4. Murray, Jim (25 August 2010). "Jagermeister Sponsors AIR Charts & Awards". Tone Deaf. Retrieved 26 August 2019.
  5. "Independent Music Awards Gain A New Sponsor, Add New Classical Category". Beat. 2013. Retrieved 26 August 2019.
  6. "AIR AWARDS Story". 2 December 2016. Retrieved 17 August 2020.
  7. "National music awards to headline winter entertainment in Adelaide". Australasian Leisure Management. 3 March 2017. Retrieved 26 August 2019.
  8. "2020 AIR Awards Nominees". scenestr. 7 July 2020. Retrieved 8 August 2020.
  9. "Awards Judging and Eligibility". AIR. Retrieved 17 August 2020.
  10. "Awards Judging and Eligibility". AIR. Retrieved 17 August 2020.
  11. "History Wins". Australian Independent Record Labels Association. Retrieved 18 August 2020.
  12. "That's a wrap: 2020 AIR Awards winners and celebrations". the industry observer. 1 October 2020. Retrieved 1 October 2020.
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