A Força do Querer

A Força do Querer (English title: Edge of Desire) is a Brazilian telenovela produced and aired by Rede Globo. It was created by Glória Perez and directed by Rogério Gomes and Pedro Vasconcellos.[3] It premiered on 3 April 2017, replacing A Lei do Amor. The show ran for 29 weeks with a total of 172 episodes and ended on 20 October 2017, replaced by O Outro Lado do Paraíso.[4]

A Força do Querer
Also known asEdge of Desire
Genre
Created byGlória Perez
Directed by
  • Rogério Gomes
  • Pedro Vasconcelos
Creative directorRogério Gomes
Starring
Opening themeO Quereres by Caetano Veloso[1]
Country of originBrazil
Original languagePortuguese
No. of episodes172 (150 International version) [2]
Production
Production locations
Camera setupMulti-camera
Running time29–73 minutes
Production companyEstúdios Globo
Release
Original networkRede Globo
Picture format1080i HDTV
Original release3 April (2017-04-03) –
20 October 2017 (2017-10-20)
Chronology
Preceded byA Lei do Amor
Followed byO Outro Lado do Paraíso
External links
Website

The telenovela features an ensemble cast of Isis Valverde, Marco Pigossi, Fiuk, Bruna Linzmeyer, Paolla Oliveira, Juliana Paes, Emilio Dantas, Rodrigo Lombardi, Débora Falabella, Dan Stulbach and Maria Fernanda Cândido.

The show deals with contemporary themes that affect modern Brazilian culture, such as drug trafficking, gambling and transsexuality, and has received positive reception from viewers and critics. The show achieved an average viewership of 36 points in the much-coveted 9 pm time slot.

Production
Indaruba served as a filming site for the fictitious town of Parazinho.

In April 2016, Glória Perez announced her next telenovela, due to premiere in the first half of 2017. She also stated that it would be different from the ones she had produced 20 years previously, which had mainly featured different settings and culture-oriented storylines. A Força do Querer mainly features romance and is primarily shot in Brazil.[5][6] Originally titled À Flor da Pele during the early stages of production, it was changed to Flor do Querer in November 2016 and to the current title in December.[7][8][9]

Casting

Paolla Oliveira was the first to be cast for the project, and was announced to star in the telenovela in March 2016.[10][6] Fábio Assunção was originally cast to portray Eugênio but later declined in order to star in an upcoming television series.[11] Dan Stulbach was then cast.[12] Leopoldo Pacheco was originally cast as Junqueira but he and Chay Suede preferred Novo Mundo. Suede was the first option to portray Ruy. Daniel Rocha also auditioned for the role of Ruy but Fiuk was preferred over him.[13] Vera Fischer was also cast but due to personal differences with the showrunner, she was replaced by Betty Faria.[14]

The character of Bibi was inspired by Fabiana Escobar, known as "queen of pot". Showrunner Glória Perez initially wanted the character to be the center of a separate miniseries but decided to include it in the telenovela.[15][16][17]

Since her role is inspired by a siren, Isis Valverde was prepared for three months in readiness for her role by Mirella Ferraz a professional in that part.[18][19]

Plot

Promising lawyer Caio is considered for administering the Garcia Company, one of the largest in the country. However, when Bibi decides to end their relationship, he leaves everything behind and relocates to the United States. Fifteen years later, Caio returns to Brazil to take up a position in the judiciary and meets once again with Bibi, who failed to complete college and is married to Rubinho. Rubinho goes through a delicate financial condition, as he and Bibi struggle to make ends meet which forces him to enter the world of crime.

Ruy is prepared to take over the company of his father Eugênio, as the only qualified heir. Ruy is engaged to Cibele, who gives him professional and personal stability. When he travels to Parazinho, he is enchanted by Ritinha, a young woman who loves the fascination she exerts upon men and seems to believe herself to be a mermaid. She continues a game of seduction with Ruy despite being engaged to Zeca, a truck driver who loves her intensely despite gossip about her activities. On the day of their wedding he learns of Ritinha's fling with Ruy; fearing his temper, Ritinha runs away with Ruy while Zeca angrily leaves Parazinho. In another town, Zeca meets Jeiza, a police officer who dreams of becoming a mixed martial arts fighter.

Meanwhile, Ruy's brother Ivan (previously Ivana) has been undergoing female to male gender reassignment, causing conflict with their mother, Joyce. Joyce's relationship with Eugênio begins to crumble when he meets Irene, who tries to tempt him away. And Eugênio's older brother Eurico tries to keep everyone under his control though he can't control the gambling addiction of his wife Silvana.

Cast
ActorCharacter
Juliana Paes Fabiana Duarte Feitosa (a.k.a. Bibi / Bibi Perigosa / Baronesa do Pó) / Soraya Guedes[20][21]
Isis Valverde Rita Rosa Ferreira Garcia (a.k.a. Ritinha)[22][23]
Paolla Oliveira Jeiza Nascimento Rocha[24][25]
Emilio Dantas Rubens Feitosa (a.k.a. Rubinho / Barão do Pó) / Naldo Guedes[26]
Marco Pigossi José Ribamar do Carmo (a.k.a. Zeca)[27]
Fiuk Ruy Beraldo Garcia[28][29]
Rodrigo Lombardi Caio Borges Garcia[30][31]
Bruna Linzmeyer Cibele Sabóia Dantas[32][29]
Débora Falabella Irene Steiner / Solange Lima[33][34]
Maria Fernanda Cândido Joyce Garcia[35]
Dan Stulbach Eugênio Garcia[36]
Carol Duarte Ivan Garcia (previously Ivana)[37][38]
Lília Cabral Silvana Garcia[39]
Humberto Martins Eurico Garcia[40]
Edson Celulari Raul Dantas Sabóia (a.k.a. Dantas)[41]
Elizângela Aurora Duarte[40]
Zezé Polessa Edinalva Ferreira[40]
Tonico Pereira Abel Simplício do Carmo (a.k.a. Seu Abel)[40]
Juliana Paiva Simone Garcia[42]
Silvero Pereira Raimundo Nonato da Silva (a.k.a. Nonato) / Elis Miranda[43][44]
Gisele Fróes Cândida Nascimento Rocha[45]
Luci Pereira Maria de Nazaré Pereira (a.k.a. Nazaré)
Cláudia Mello Zuleide (a.k.a. Zu)[40]
Karla Karenina Benedita (a.k.a. Dita) [40]
Jonathan Azevedo Wellington Silvino (a.k.a. Sabiá)[46]
Carla Diaz Carine de Sá[47][48]
João Bravo André Duarte Feitosa (a.k.a. Dedé) / Yuri Guedes[40]
Betty Faria Elvira Gomez Garcia[40]
Othon Bastos Otávio Garcia[40]
Totia Meirelles Maria Helena Borges Garcia (a.k.a. Heleninha)[40]
João Camargo Junqueira Garcia[40]
Adriano Alves Yuri Junqueira Garcia[40]
Mariana Xavier Abigail Lima Santos (a.k.a. Biga)[49][50]
Dandara Mariana Marilda[51]
Maria Clara Spinelli Miraceli Almeida (a.k.a. Mira)[52]
Gabriel Stauffer Claudio[53]
Michelle Martins Shirley[54]
Pedro Nercessian Amaro[55]
Lua Blanco Anita[55]
Hylka Maria Alessia Silvino[46]
Betty Gofman Jacira de Sá (a.k.a. Jaci)[56]
Raul Gazolla Allan Delano[57]
Clarice Derzié Luz Dr. Selma Tavares
Dig Dutra Rochelle
Marcos Junqueira Kikito
Daniel Zettel Batoré
Caroline Verban Duda
Antônio Carlos Guto [58]
Lucy Ramos Leila Andrade e Silva[40]
Gustavo Machado Cirilo[40]
Bruno Barbosa Tatu [40]
Thaty Taranto Stella
Lorenzo Sousa Ruy Beraldo Garcia Junior (a.k.a. Ruyzinho)

Participations
ActorCharacter
Fafá de Belém Almerinda Pereira / Mere Star[59]
Tarso Brant Himself[60]
Well Aguiar Gerson Amadeu
Érica Paes Herself[61]
Rodrigo Rangel Agiota
Danilo Sacramento João Vicente[62]
Marcello Airoldi Leandro[63]
Lucci Ferreira Werneck
João Sabiá Boto (forma humana)
Guilherme Weber Douglas
Jandir Ferrari Amílcar[64][65]
Louise Marrie Carla [66]
Rosa Malagueta Neide[67]
Alejandro Claveaux Vitor[40]
Guilherme Duarte Denilson Pereira Horta (a.k.a. DH)[68]
Xande Valois Zeca (child)[40]
João Gabriel Bolshaw Ruy (child)[40]
Antonietta Uhebe Ivana (child)
Laíze Câmara Francineide[69]
Eline Porto Janete [70]
Raquel Rocha Vitória
Carolina Coutinho Celinha
Isabela Catão Gislene
William Vita Comandante Cristino
Nivaldo Motta Lourival[67]
Benki Piyãko Ashaninka[71]
Luciana Borghi Dona do Salão
Esther Jablonski Dr Eva
Cristiane Alves Dr Olivia
Cristiana Amadeo Dr Tereza
Karina Mello Cláudia Barroso
Mario Hermeto Delegado
Natasha Stransky Ana
Rose Lima Luciene
Diogo Nogueira Himself[72]
Xande de Pilares Himself[73]
Wesley Safadão Himself[74]
Nego do Borel Himself[75]
Marília Mendonça Herself[76]
Jane di Castro Herself[77]
Rodrigo Minotauro Himself[78]
Rogério Minotouro Himself[78]
Mosquito Himself
Joelma Herself[79]
Pabllo Vittar Herself[80]
Cris Cyborg Herself[81]
Carina Damm Herself
Lia Sophia Herself
Alcione Herself (last episode)
Poliana Botelho Herself (last episode)
Fabiana Escobar Herself (last episode)

Soundtrack

A Força do Querer: Vol. 1
A Força do Querer: Vol. 1
Soundtrack album by
Various artists
Released2 June 2017
Genre
Length58:49
LabelSom Livre

A Força do Querer: Vol. 1 is the first installment of the series of soundtracks of the telenovela.

The album consist of an original score by Roberto Carlos.[82] "Sereia" (released on 5 April 2017) was composed specifically for the show.[83]

No.TitleArtist(s)Length
1."O Quereres"Caetano Veloso3:05
2."Sereia"Roberto Carlos3:35
3."Te Faço um Cafuné"Mariana Aydar3:44
4."Coração Machucado Carlos"Wesley Safadão3:40
5."Eu Sei de Cor"Marília Mendonça2:54
6."Boto Namorador"Dona Onete4:05
7."Pra Você"Roberta Sá3:11
8."Flor do Ipê"Marisa Monte2:43
9."City"Kristen Marie3:10
10."True Colors"Cyndi Lauper3:45
11."Nobody But Me"Michael Bublé3:00
12."Sob Medida"Fafá de Belém3:42
13."Deixa Eu Te Amar"Agepê4:03
14."Para Uso Exclusivo da Casa"Dhi Ribeiro3:54
15."Tem Que Provar Que Merece"Xande de Pilares3:45
16."Tim Tim Por Tim Tim"Diogo Nogueira2:46
17."I Hate U, I Love U"Gnash3:18
18."Darkness and Light"John Legend3:49
Total length:58:49

A Força do Querer: Vol. 2
A Força do Querer: Vol. 2
Soundtrack album by
Various artists
Released4 August 2017
Length62:04
LabelSom Livre
No.TitleArtist(s)Length
1."Despacito"Luis Fonsi feat. Daddy Yankee3:47
2."Caçadora"Lucy Alves3:06
3."Up&Up"Coldplay3:58
4."Fading Away"Adam Naas4:07
5."Sign of the Times"Harry Styles5:40
6."Não Quero Despedida"Mumuzinho4:00
7."Perigosa"Anitta2:08
8."Cheguei"Ludmilla2:54
9."Rei Solano"Mestre Solano3:11
10."Simples Assim"Lenine3:29
11."Eu Te Amo"Chico Buarque and Telma Costa4:58
12."Dom de Iludir"Nana Caymmi1:51
13."Mande um Sinal"Djavan2:57
14."Olha"Alcione3:28
15."De Toda Cor"Renato Luciano feat. Ney Matogrosso, Oswaldo Montenegro, Laila Garin and Elisa Lucinda4:55
16."Waves"Dean Lewis4:01
17."Blame"Calvin Harris feat. John Newman3:34
Total length:62:04

Reception

Ratings

The telenovela had an average daily reach of 45 million viewers (number of people who watch at least one minute of the telenovela every day). The plot also swept across social networks and ranked first on the Social Wit List in April 2017, a ranking that highlights the most-commented releases in Latin America.[84]

Timeslot
(AT)		 Eps. Premiere Finale Rank TV season Average viewership
Date Viewers (in points) Date Viewers (in points)
Monday–Saturday
9:15 pm
 172
3 April 2017
 33[85]
20 October 2017
 50[86] 1[87] 2017 36[88]

On its premiere, A Força do Querer registered a viewership rating of 32.9 points, the highest premiere viewership since the 2016 debut of Velho Chico.[85] On its first week of broadcast, it recorded an average of 32 points. It had the second-largest viewership, after Amor à Vida.[89]

The penultimate episode, that aired on 19 October, recorded 48.8 points of average and peaking at 51 points with a 65% share, hitting the record, according to consolidated data of Ibope in Greater São Paulo. With this indices, A Força do Querer had the highest audience since the last episode of Avenida Brasil, which recorded 52 points on 19 October 2012.[90]

On the finale, A Força do Querer had the largest audience since the end of Avenida Brasil. Having aired from 9:15 pm to 11:32 pm, the final episode had a record-setting 50.1 points and peaked at 53 points. These were the best ratings since the finale of Avenida Brasil, which had 51.7 points on 19 October 2012. In Rio de Janeiro, the last episode recorded 49 points in average (highest final indices since Império, which had 50 points).[86]

Cumulatively, the show recorded an average rating of 35.67.[86][88]

Controversies

The state of Pará

Since its debut, the telenovela received criticism for not using the northeastern accents in the state of Pará and the depiction of the state, such as the existence of an aquarium located in Ver-o-Peso. There were varied opinions among the viewers, especially those from Pará. Rede Globo and show's creator Glória Perez said that the show was not set in the capital of Pará but in the fictional city of Parazinho and that the work of fiction has no commitment to be true to reality.[91]

Accusations on glamorization of drug trafficking

The fact that the plot touches on drug trafficking and other crime aroused the idea that the telenovela was unapologetic to such. The show to received a flurry of criticism, mainly by evangelists and conservatives.[92] Pastor and Deputy Marco Feliciano said that, "Rede Globo offered a course for banditry".[93] Showrunner Glória Perez responded to the accusations:

It is something of people to want to put reality under the rug. Bibi became a thug. She is not the trafficker, but she is prosecuted by association with trafficking. Do you see glamour in that? The plot brings an ethical police, quite different from how it is traditionally shown in Brazilian dramas. These people [critics] make me sleepy.[94]

Transexuality

Before the debut of the telenovela, the subject of transexuality was already causing controversy. Catholic organizations asked that Globo not allow this theme in the show.[95] The theme about gender identity, addressed in the plot by the character Ivan was also not accepted by a portion of the audience, among them also evangelists and conservatives. They accused the network of using the telenovela to popularize gender ideology.[96] According to them, the telenovela had a clear intention to show that it is completely normal to identify as one gender even if one is of the other.

References
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Preceded by
A Lei do Amor
3 October 2016 (2016-10-03)–31 March 2017 (2017-03-31)		 Globo 9 pm timeslot telenovela
3 April 2017 (2017-04-03)–20 October 2017 (2017-10-20)		 Succeeded by
O Outro Lado do Paraíso
23 October 2017 (2017-10-23)–11 May 2018 (2018-05-11)
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