Amir Amor

Soon after, driven by the potential, and his habit of discovery, Amor found himself inching into recording studios around Camden. Befriending staff and trying to satiate his widening curiosity.[14] It was then when he found Tribal Tree, a studio and youth club teaching music skills to disadvantaged kids.[15] Their quota was full, but stubbornly hanging around landed him a space and the laying down of a foundation of skills. At this course, he learnt how to program beats – and heard of the idea that you could actually make a living from creating music. In these classes, recent graduate Plan B taught him his first chords,[16] and program founder Kevin Osbourne lent him keys to his studio after hours. He soon ended up as a tutor at the youth club himself.

During the late nights in Osbourne's studio, Amor wrote and produced a demo EP, and on the suggestion of Osbourne, sent it into a songwriting competition run by The Prince's Trust. Amir won the competition and used the £2500 to buy his first computer, and although he didn't yet know how to play them, a guitar and bass. With these, he would listen to Parliament-Funkadelic and Jimi Hendrix day in and day out, playing the bass lines and teaching himself the guitar.[8]

Amor partners up with Plan B to produce his first album, Paint It Blacker: The Bootleg Album.[17] A series of tracks of hip hop beats covering the likes of The Rolling Stones, Leonard Cohen and Radiohead. Amor's sensibility of merging live sounds with the electronic begins to solidify – and with this, Plan B gets signed to 679 Records, and Amor begins to get hired as a beat maker – programming for other producers across Europe. He also begins touring as a session musician with a post-hardcore rock band, and in another as a bass player with live electronics.[18] Plan B hires him again to score his first short film, Michelle.[8] It is during this time that Amor reunites with his brother who stayed in Iran, Shahrokh Izadkhah, and finds an incredible alignment of interests. Shahrokh also happened to be a musician and guitarist, and co-founded the influential Persian rock band O-Hum.[19] They kindle a relationship that begins the workings of their company, Future Instruments.

Then in 2009, during a session with Little Boots, Amor convinces Nick Worthington, former A&R of XL Recordings and founder of 679, to come down. A conversation that ends up in a partnership to open a studio, Major Toms. A space to curate and experiment with new work and artists – alongside working with the existing 679 roster.[20] At Major Toms, Amor produces three albums in their first year, on top of his production and engineering one offs. His artists get signed to Atlantic and Amor produces the likes of Sam Smith, Charli XCX, Maxïmo Park, Peace, Yuck, Marina and the Diamonds, Wretch 32 and Angel Haze. He also meets MNEK, then a young aspiring producer and songwriter, to collaborate on songwriting – who moves into Major Toms.[21]

But a turn arrives in 2011 when Atlantic threaten to cut both of Amor's developed and signed artists and under a major funding cut, Amor rapidly turns Major Toms into a commercial studio space. He also speaks with Worthington on expanding it into a record label.[22]

On Worthington's advice, they seek out a small existing label. Looking to produce and develop an existing roster instead of starting from the ground up. Worthington hunts out a left field dance record label called Black Butter Records, run by Henry Village – whose roster includes Gorgon City, Kidnap Kid and a group called Rudimental. The Black Butter alignment begins.[23]

At this time, Worthington also becomes Amor's manager, and a stream of tracks start coming through from Black Butter. A demo called "Feel the Love", featuring keys and a vocal, is amongst them and sits on Amor's backlog for four months until he reaches it and works on developing and producing the track.[8]

The funding cut continues to inch on, and Amor looks to securing a publishing deal in a hopeful attempt to further bolster Major Toms. He reaches out and takes his production of "Feel the Love" to RAM and Ministry of Sound, who turn it down,[24] and then to Asylum Records, who turn up at Major Toms the next day with a contract to sign it as one off single.

Still never having met Rudimental or Henry Village face to face, Amor proposes a joint venture release and a naming confusion ensues – "Rudimental featuring Amor Amor" or "Rudimental and Amor Amor" are considered.

Both are considered too lengthy, and Amor agrees to keeping his name solely in the production and writing credits.[8]

After this process, Rudimental come up to Major Toms and finally meet Amor for the first time. Coming together to session, Amor produces and writes more songs for them, resulting in the tracks "Not Giving In" and "Spoons". The final touches are also added to Amor's production of "Feel the Love".[25][26][27]

On 14 May 2012, "Feel the Love" is released and debuts at number one on the UK Singles Chart, giving Asylum its first number one single in its 41-year history.[28] To this, Asylum come to Rudimental and Amor with an album deal, but under the requirement that Amor dedicate his production efforts to all of Rudimental's work.[8] The band then invite him to join and heavy touring together ensues.

For Rudimental's live show, Amor jumps between bass, guitar and keyboards with an 11-piece live band. A conveyor belt of guest vocalists, a brass section and live drums play Rudimental's now iconic fusion of electronic and live instruments.[29][30] Amor has also roped Beanie,[31] Bridgette Amofah and MNEK into the show along the way.

Debuting their first live show, at BBC Hackney Weekend, Rudimental instantly became the most shared act, ahead of the likes of Kanye West. BBC has proclaimed them the "Festival Band of the Summer"[32] and their eclectic and energetic live show has headlined festivals across six continents. In 2013, they also toured with Prodigy and The Stone Roses.[33]

Also in 2013, Amor graduated with a bachelor's degree in Commercial Music from the University of Westminster.[34]

Rudimental's second studio album We the Generation was released in October 2015, and album three is underway – with collaborators that include Bobby Womack, George Clinton, DJ Premier, Nas, Nile Rodgers and Max Romeo.[35]

Today, Amor continues his production work as Amir Amor; heads up Major Toms; and furthers the development of "Future Instruments", a company focused on developing tools for intuitive creation.[8]