Anova Culinary

Anova Culinary (known legally as Anova Applied Electronics, Inc.) is a San Francisco-based smart kitchen company that provides connected precision cooking appliances, such as a sous vide device for the home cook in 2013 with the Anova One. In 2014, the firm introduced the first connected precision cooking device with the Bluetooth-enabled Anova Precision Cooker, followed by a Wi-Fi-enabled version in 2015 .

Anova Culinary
TypeSubsidiary
IndustryHome automation
Founded2013 (2013)
Founders
  • Stephen Svajian
  • Jeff Wu
  • Natalie Vaughn
Headquarters
San Francisco, California
,
U.S.
Key people
Stephen Svajian (CEO)
ProductsAnova Precision Cooker,
Number of employees
28 (2017)
ParentIndependent (2013 - 2017) Electrolux (2017 - present)
Websitewww.anovaculinary.com

Anova was acquired by home appliance company Electrolux on February 6, 2017 for $250 million USD, then the first multimillion-dollar acquisition of a smart kitchen brand.[1]

History

Anova Culinary was founded in 2013 by Stephen Svajian, Jeff Wu, and Natalie Vaughn. The company stemmed from a scientific equipment manufacturer of temperature control products for laboratories worldwide.

In 2010, Wu had an early proof of concept for an affordable home sous vide device,[2] and teamed up with Stephen Svajian, CEO and founder of marketing agency Get Fresh Inc., leading to the founding of Anova Culinary. In 2013, they shipped their first product, the Anova One.

Overview

In 2013, the firm launched the Anova One,[3] the first sous vide precision cooker built for the home cook. It was an immersion circulator [2][4] that clamped onto an existing pot and circulated water as it was heated.[5] The product has now been discontinued.

In 2014, they introduced the Anova Precision Cooker, the first connected precision cooking device.[6][7] It was a wand-like sous vide immersion circulator that attached to a pot or container, maintaining water at a precise temperature to cook food to a set time and temperature. It was Bluetooth-enabled and connected with the Anova Culinary App, allowing people to cook with temperature control.[8][9][10][11] The product has also now been discontinued. [12]

The Anova Precision Cooker Nano is the first lab-grade sous vide cooking device for under $100. It supports Bluetooth-enabled multi-device communication through the Anova Culinary App, so users can coordinate cooking cycles with multiple dishes using the company's products. It has the same control over temperature as expensive models.[13][14] Basic controls are on the device itself for app-free control.[13]

The Anova Precision Oven is a countertop Combi Oven (steam and convection) meant to work separate from (as standalone sous vide solution) or in tandem with the existing Precision Cooker products.[6][15][16][17][18]

The Anova Culinary App is the companion app to the firm's Precision Cooker, available on Android and iOS. The app is used to find recipes and for temperature control.[19]

Acquisitions

Get Fresh, Inc.

In 2015, Anova Culinary acquired marketing agency Get Fresh, Inc. for $9.2M USD.[20]

Electrolux

On February 6, 2017, Electrolux announced it has agreed to acquire Anova Culinary for $250M USD, paying $115 million in cash up front and an additional $135 million for adjustments and achievement of certain financial objectives.[1][21]

Anova’s direct-to-consumer business model and digital focus were of strategic interest to Electrolux to step into an emerging product category, smart connected devices for kitchens and homes, as part of the smart home hub. As such, Electrolux may be able to up its game with the rise of the Internet of Things.[22][23]

The Anova brand remains intact under the deal, retaining its own distinct brand identity and the leadership of its CEO Stephan Svajian, existing as a part of the larger Electrolux umbrella.[23] According to Business Insider, Electrolux is reportedly establishing a smart home solutions center in San Francisco for the development of connected products in other categories.[24]

Partnerships

At the 2017 International Home and Housewares show, Anova announced a partnership with silicone bag creator Stasher to provide reusable, resealable bags for sous vide.[25][26][27] On July 25, 2017, the firm announced a partnership with Field Company offering a limited batch of the Field cast iron skillet before it was made available to the general public.[28][29]

References
  1. "Electrolux to acquire fast-growing smart kitchen appliance company Anova". www.electroluxgroup.com. Retrieved 2017-07-22.
  2. Biggs, John. "Hands On With The Anova Automatic Sous Vide System | TechCrunch". Retrieved 2017-07-30.
  3. Ray, Joe. "For Home Chefs on a Budget, Sous Vide Cooking Heats Up". WIRED. Retrieved 2017-07-30.
  4. Eats, Serious. "Equipment: We Test the $199 Sous Vide Circulator From Anova". www.seriouseats.com. Retrieved 2017-07-30.
  5. "Anova sous vide so easy to use". CNET. Retrieved 2017-07-30.
  6. Gartenberg, Chaim (2017-02-06). "Sous vide Kickstarter success Anova gets bought for $250 million by Electrolux". The Verge. Retrieved 2017-07-22.
  7. "Anova Precision Cooker Reaches $1.3M Crowdfunding". Crowdfund Insider. 2014-05-27. Retrieved 2017-07-22.
  8. "Anova, maker of smart sous vide devices, gets acquired for $250 million". Digital Trends. 2017-02-06. Retrieved 2017-07-22.
  9. Morganstern, Adam. "Cook The Perfect Steak With Your IPhone: Anova Sous-Vide". Forbes. Retrieved 2017-07-22.
  10. "Once something you only saw on 'Top Chef,' sous vide hits shelves at Target, Best Buy". Digital Trends. 2016-06-09. Retrieved 2017-07-22.
  11. Manjoo, Farhad (2014-11-19). "Bringing Sous Vide to the Home Cook". The New York Times. ISSN 0362-4331. Retrieved 2017-07-22.
  12. "Anova Wi-Fi Precision Sous Vide Cooker Becomes First Cooking Device Available in Apple Retail Stores". Retrieved 2017-07-22.
  13. "Anova Precision Cooker Nano brings sous-vide to a sub-$100 budget - SlashGear". www.slashgear.com. Retrieved 2017-07-22.
  14. "The Anova Nano FAQ – Anova Support | Anova Culinary". support.anovaculinary.com. Retrieved 2017-07-22.
  15. Daugherty, Trevor (2017-01-06). "Anova refreshes its line of sous vide cookers at CES 2017, provides more details on upcoming Precision Oven". 9to5Toys. Retrieved 2017-07-30.
  16. Wolf, Michael (2016-11-15). "2017 Is Going To Be A Year Of Crazy Innovation For The Oven". The Spoon. Retrieved 2017-07-30.
  17. "Electrolux buys sous vide machine maker Anova for $250 million". CNET. Retrieved 2017-07-26.
  18. Alston, Greg (2017-01-05). "Anova Announces Four Products to Expand Their Precision Cooking Line • GearDiary". GearDiary. Retrieved 2017-07-30.
  19. "Now Your Phone Can Cook Sous Vide". Brit + Co. Retrieved 2017-07-22.
  20. Ha, Anthony. "Anova Acquires Hardware Marketing Startup Get Fresh For $9.2M | TechCrunch". Retrieved 2017-07-22.
  21. "Electrolux buys Anova to tap into connected products growth". Reuters. Retrieved 2017-07-22.
  22. "Anova, maker of smart sous vide devices, gets acquired for $250 million". Digital Trends. Retrieved July 21, 2017.
  23. Heater, Brian. "Sous Vide startup Anova gets acquired by appliance giant Electrolux | TechCrunch". Retrieved 2017-07-22.
  24. "Electrolux buys U.S. Anova to tap into connected products growth". Business Insider. Retrieved 2017-07-22.
  25. "Stasher's silicone sous vide bags are reusable, dishwasher safe, and last for years". Digital Trends. 2017-03-20. Retrieved 2017-07-26.
  26. Ray, Joe. "These Reusable Silicone Bags Make for Killer Sous Vide". WIRED. Retrieved 2017-07-26.
  27. "stasher really cooking at the 2017 IHA Show with new products and new partnerships". www.businesswire.com. Retrieved 2017-07-26.
  28. "Get your sous vide machine and a Field Company skillet, all from Anova". Digital Trends. 2017-07-25. Retrieved 2017-07-30.
  29. "Field Company Cast Iron Skillet | World's Best Skillet | Anova Culinary". Anova Culinary. 2017-07-25. Retrieved 2017-07-30.
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