Atlantic Grupa

The beginning of Atlantic Grupa dates back to 1991 when Atlantic Trade d.o.o., a company for distribution of consumer goods, was founded. In the following years, the company grew into a national distributor with distribution centres in Zagreb, Split, Rijeka and Osijek and a distribution portfolio from principals such as Wrigley, Procter & Gamble, Johnson & Johnson, etc.[8][15]

In 1991, Atlantic Trade was incorporated and the development of consumer goods distribution started across Croatia.[10]

In 1997, the company invested in the "Ataco" distribution system in Bosnia & Herzegovina.[16] In 1998, Atlantic Grupa launched the first Croatian ready-made sandwich for broad distribution named Montana.[17]

With the opening of the representative office in Bosnia & Herzegovina in 2001 the company became a regional company,[16][5] which was in later years followed by own distribution companies in Serbia, North Macedonia and Slovenia. In addition to being a distribution company, with the acquisition of Cedevita d.o.o. in 2001, Atlantic Grupa also became a production company.[8][15]

In 2001, Atlantic Grupa acquired Croatian instant vitamin drink producer Cedevita d.o.o..[18] In the following year, it incorporated Atlantic Grupa d.o.o.[8]

In 2003, it acquired Croatian cosmetics company Neva d.o.o.[19] It also started up a distribution company Atlantic Trade Skopje d.o.o.[20] In 2004, the Croatian manufacturer of all-purpose skin and lip balm Melem, was purchased in the same year.[15]

Breaking out of the region followed in 2005 with the acquisition of a German producer of sports food Multipower, with which Atlantic Grupa entered the European market and became an international company. In 2006 the company was transformed into a joint stock company and next year, after implementation of the initial public offering of shares, Atlantic Grupa quoted its shares on the official market of the Zagreb Stock Exchange. In 2008 the company started to acquire pharmacy institutions and form its own pharmacy chain Farmacia. A turning point in the company's operations was its largest acquisition of the company with a developed brand portfolio from its own production program and leading positions in regional markets – Droga Kolinska d.d.[8][15]

In 2005, Atlantic Grupa acquired German sports food producer Multipower, which marked the first acquisition outside of former Yugoslavia.[21]

In 2006, the company stablished a representative office in Moscow.[8] In the same year, Atlantic Grupa was transformed into a joint-stock company[22][23]

In 2007, it purchased Fidifarm, leading Croatian producer of OTC medicines[21][24] Also, it acquired Serbian instant vitamin drink producer Multivita d.o.o., thus cementing leadership status in the region in the industry of vitamin drinks.[25] In the same year Atlantic Grupa d.d. was listed on the official market of the Zagreb Stock Exchange.[26]

In 2008, pharmacy chain Farmacia was created.[27]

In 2010, the leading Slovenian food producer Droga Kolinska was purchased for 382 million euros.[28] The acquisition of Kalničke Vode Bio Natura d.d. came in the same year.[29]

In 2013, the company established a cooperation with Unilever.[30] In 2015, Atlantic Grupa acquired Foodland, Serbian producer of homemade fruit and vegetable products e.g. jams, juices [31] As of 2018, Atlantic Grupa is among the leading Croatian companies in terms of sales, with the annual revenue reaching 718 million euros for 2018 calendar year.[2]

The business organisation of Atlantic Grupa comprises two basic segments:[7]

• Business operations of Atlantic Grupa may be followed through business activities of special business units related to individual product type, and special sales units which cover all major markets as well as strategic sales channels.[7]
• Corporate support functions are centrally organised and, depending on their respective functional area, provide support to the development and management of the entire Atlantic Grupa.[7]

Atlantic Grupa's corporate management structure is based on a dual system consisting of the Company's Supervisory Board and Management Board. Together with the General Assembly, a body in which shareholders accomplish their rights in Company matters, they represent the three principal bodies of the Company.[8]

Atlantic Grupa's Management Board is composed of the President and CEO, Vice President for Finance, Vice President for Corporate Affairs, Vice President for Strategy, Business development and Growth, Vice President for Distribution and Vice President for Savoury spreads, Donat Mg and international expansion. Alongside the Management Board operates the Strategic Management Council which represents a multifunctional body dealing with vital strategic and operational corporate issues.[32][33]

• Emil Tedeschi: President of the Management Board
• Zoran Stanković: Vice President for Finance
• Neven Vranković: Vice President for Corporate Affairs
• Lada Tedeschi Fiorio: Group Vice President for Strategy, Business development and Growth
• Srećko Nakić: Group Vice President for Distribution
• Enzo Smrekar: Group Vice President for Savoury spreads, Donat Mg and international expansion

Supervisory Board of Atlantic Grupa comprises seven members, representatives of the academic and business community as well as shareholders. Members of Supervisory Board are:[32]

• Zdenko Adrović: President
• Siniša Petrović: Deputy of the President of the Supervisory Board
• Lars Peter Elam Håkansson: Member
• Franz-Josef Flosbach: Member
• Saša Pekač: Member
• Anja Svetina Nabergoj: Member

Atlantic Grupa develops its Brands in 6 Strategic Business Units (SBU): Beverages, Coffee, Snacks, Savoury Spreads, Pharma and Personal Care, and Sports and Functional Food[12][34][35]

Atlantic Grupa distributes the entire product range from Atlantic's own production and the assortment of external principals.[37][38] In Croatia, Serbia, Slovenia, North Macedonia, Russia and Austria,[12] Atlantic owns its own distribution companies while distribution in B&H and Montenegro is organised in cooperation with the partner company Ataco.[8]

Atlantic Grupa's portfolio is approximately 70% Atlantic's Brands with the rest being Principals' Brands.[39]

• Distrbution[37]

  Unilever

  Ferrero

  Hipp

  Johnson & Johnson

  Mars[40]

  Nestle

  Red Bull

  Duracell

  Wrigley

  SAB Miller

  Beam Suntory

  Schwartau

  Vitamin Well