Baci Lingerie

Baci Lingerie is a large retailer of women's lingerie founded in the United States, with multiple stores located internationally on several continents.[1]

Baci Lingerie
IndustryApparel
Founded2010
Number of locations
Van Nuys, CA
Area served
Worldwide
Key people
Frank Koretsky (Baci Lingerie President & CEO)
Helle Panzieri (Baci Lingerie Sales Director)
ProductsUnderwear, women’s clothing, lingerie, eyelashes, masks, hosiery, pantyhose, thongs, baby doll sets, crotchless panties, bikini sets, body stockings, g-strings, boy shorts, bras, garters, halters, skirtinis, v-teddies, pasties
Websitebaci.com

History

Officially presented to the public in April 2010 at the International Lingerie Show in Las Vegas, Nevada,[2] the company was started by Internetmarketing-Miami, LLC.[3] Deriving its company name from the Italian word “kisses”, the company invested huge amount of money in advertising and marketing campaigns[4] and exhibiting at several industry shows around the world, like Venus Fair in Berlin, Germany during October 2010[5] and Salon de la Lingerie Show in Paris, France in January 2011.[6]

Products and marketing

The shoots have featured castles in Southern Germany, the United Kingdom, and France.[7] The resulting images are used in Baci's packaging, website, and catalogs.[8]

Baci Lingerie coordinated a photo shoot in 2013, which took place in a Hollywood Hills mansion and featured its 23-piece Corsets by Baci Collection.[9]

Baci Lingerie provides tools for retailers in merchandising and marketing, including planograms,[10] creative events (including the Baci Lash Bar),[11][12] educational tools (newsletters, merchandising plans, seminars, blogs),[13] and contests.[14]

Philanthropy

Baci Lingerie claims to have philosophy of social consciousness and philanthropy as its integral aspects.[15] Through contributions and fundraisers, including Baci's annual charity dinner,[16] the company raises money for a variety of organizations and causes.

Eileen Stein Jacoby Fund

Baci Lingerie raised over $8,000 for the Fox Chase Cancer Center and Eileen Stein Jacoby Fund to advance cancer research and education, at Baci's second semiannual charity dinner in April 2013.[17] The charity dinner was held during the International Lingerie Show.[18] Baci raised $4,400 for the fund in 2012.[19]

Bra Recyclers

Baci Lingerie supported The Bra Recyclers in its drive to collect 15,000 bras in October 2012 to help raise awareness of Breast Cancer and Domestic Violence Month.[20] The Bra Recyclers is a textile recycling company that specializes in recycling and reusing bras that would unnecessarily go to landfills, and assist in providing deserving women with used or unused bras as they transition back to self-sufficiency.[21]

Revlon Run / Walk

Baci Lingerie participated in the 2013 Entertainment Industry Fund (EIF) Revlon Run / Walk For Women, to raise funds for women's cancer research.[22] Approximately 15 Baci employees, family members, and friends participated in the 20th annual 5k run / walk fundraiser as “Team Baci Babes” on May 11, 2013, at the Los Angeles Memorial Coliseum at Exposition Park.[23]

XO Oklahoma

Baci Lingerie donated 1176 brand new bras of various styles to victims of the 2013 tornadoes in Moore, Oklahoma – a total retail value of over $15,000.[24] Hugs and Kisses, or XO, is a project by the Kerr Foundation, formed to gather and distribute new and gently used clothing and accessory items for women and men affected by the Moore tornado disaster.[25]

Free The Girls

Baci Lingerie donated 5077 brand new bras of various styles – a total retail value of over $60,000.[26] Free The Girls provides an opportunity for women rescued from sex trafficking to earn a living selling second-hand clothing, while going to school, getting healthy, and caring for their families.[27]

Sponsorships
  • 2010 Adult Entertainment Expo[28]
  • 2010 Venus International Trade Fair[29]
  • 2011 Venus International Trade Fair[30]
  • 2012 Porn to Rock[31]
  • 2012 Capital Cabaret Fashion Show[32]
  • 2012 Venus International Trade Fair[33]
  • 2012 Déjà Vu Holiday Soiree[34]
  • 2013 Cape Town SEXPO[35]
  • 2013 Sydney SEXPO.[36]
  • 2013 The Sex Awards[37][38]

Awards
Year Nominee / work Award Result
2010 Outstanding Apparel or Accessory Brand AVN Awards Nominated
2010 Outstanding Marketing Campaign AVN Awards Nominated
2010 Outstanding Packaging AVN Awards Nominated
2011 Best Lingerie or Apparel Company AVN Awards Won
2011 Lingerie Manufacturer of the Year XBIZ Awards Won
2011 Outstanding Apparel / Accessory Brand (Black Label) AVN Awards Nominated
2011 Outstanding Marketing Campaign (Black Label) AVN Awards Nominated
2011 Best Erotic Clothing Brand ETO Awards Won
2011 Lingerie Manufacturer of the Year StorErotica Awards Won
2011 Marketing Campaign of the Year XBIZ Awards Won
2012 Lingerie Manufacturer of the Year StorErotica Awards Nominated
2012 Costume Manufacturer of the Year StorErotica Awards Nominated
2012 Best Lingerie or Apparel Company AVN Awards Won
2012 Best Sex Accessory (Eyelashes) AVN Awards Won
2012 Lingerie / Apparel Company of the Year XBIZ Awards Won
2012 Sensual Accessory Product of the Year (Eyelashes) XBIZ Awards Won
2012 Best Lingerie Brand ETO Awards Nominated
2012 Outstanding Lingerie Collection (White Label) AVN Awards Nominated
2012 Outstanding Packaging (Dreams Collection) AVN Awards Nominated
2013 Best Lingerie or Apparel Company AVN Awards Won
2013 Lingerie Manufacturer of the Year StorErotica Awards Won
2013 Costume Manufacturer of the Year StorErotica Awards Nominated
2014 Lingerie / Apparel Company of the Year XBIZ Awards Nominated
2014 Lingerie Collection of the Year (Dreams 2) XBIZ Awards Nominated
2014 Sensual Accessory Product of the Year (Luna Veneziana Masquerade Collection) XBIZ Awards Nominated
2014 Sensual Accessory Product of the Year (Eyelashes) XBIZ Awards Nominated
2014 Marketing Campaign of the Year XBIZ Awards Nominated
2014 Luxury Toy / Line of the Year (Shiri Zinn for Baci) XBIZ Awards Nominated
2014 Outstanding Packaged Lingerie Line AVN Awards Nominated
2014 Outstanding Costume Lingerie Collection (Dreams 2) AVN Awards Nominated
2014 Outstanding Accessory Product Year (Luna Veneziana Masquerade Collection) AVN Awards Nominated
2014 Outstanding Packaged Lingerie Line (Envy) AVN Awards Nominated
2014 Best Product Line for Women (Luna Veneziana Masquerade Collection) AVN Awards Nominated
2014 Best Lingerie / Apparel Manufacturer AVN Awards Nominated
2014 Best Lingerie / Apparel Manufacturer (Envy) AVN Awards Nominated
2015 Lingerie Collection of the Year (After Dark) XBIZ Awards Won

Sources:[39][40][41]

References
  1. "Baci Lingerie chief outlines global expansion plan". Lingerie Insight. Archived from the original on 22 March 2014. Retrieved 21 March 2014.
  2. "Baci Lingerie Hits the Ground Running at ILS". AVN. Retrieved 20 March 2014.
  3. "The Bare Essentials of Baci Lingerie". AVN. Retrieved 20 March 2014.
  4. "Baci Lingerie's Debut Far Exceeds Expectations". AVN. Retrieved 20 March 2014.
  5. "Baci Lingerie Dominates Venus Fair". Retrieved 20 March 2014.
  6. "Baci Lingerie: Successful Paris Show". bodymagazine.us. Retrieved 20 March 2014.
  7. "Baci announces most expensive photo shooting ever". The Lingerie Journal. Retrieved 20 March 2014.
  8. "Baci Lingerie White Label Collection 2011 photoshoot with Various models – 378 HQ pictures". www.celebsvenue.in. Archived from the original on 29 August 2013. Retrieved 20 March 2014.
  9. "Baci Lingerie Shoots Corset Collection Catalog". XBIZ. Retrieved 20 March 2014.
  10. "Baci Lingerie to Exhibit at ILS 2012 in Las Vegas". The Lingerie Journal. Retrieved 20 March 2014.
  11. "Baci Lingerie Participating in Lovejoys' Ladies Night". AVN. Retrieved 20 March 2014.
  12. "Baci Lingerie Spices Up Romantix Grand Opening in Colorado". AVN. Retrieved 20 March 2014.
  13. "Seminar Speakers Solidified for ANE". AVN. Retrieved 20 March 2014.
  14. "Baci Lingerie picked a winning design in their other clothing or merchandise contest". 99designs. Retrieved 20 March 2014.
  15. "BACI'S BREAST CANCER RESEARCH". www.storerotica.com. Retrieved 20 March 2014.
  16. "Baci charity dinner raises over $8,000". www.lingerieinsight.com. Archived from the original on 20 March 2014. Retrieved 20 March 2014.
  17. "Baci's 2nd ILS Charity Dinner Raises Funds for Cancer Research". AVN. Retrieved 20 March 2014.
  18. "Baci Lingerie Charity Dinner Raises Money for Breast Cancer Research". XBIZ. Retrieved 20 March 2014.
  19. "Baci Lingerie's Charity Dinner Raises Money For Eileen Stein Jacoby Fund". AVN. Retrieved 20 March 2014.
  20. "Baci Lingerie Supports The Bra Recyclers Charity". XBIZ. Retrieved 20 March 2014.
  21. "The Bra Recyclers Help Women in Need". Triple Pundit. Retrieved 20 March 2014.
  22. "Baci Lingerie Taking Part in EIF Revlon Run/Walk For Women". AVN. Retrieved 20 March 2014.
  23. "Baci Lingerie to Participate in Revlon Run". XBIZ. Retrieved 20 March 2014.
  24. "Baci Lingerie Donates Bras To Oklahoma Tornadoes Victims". AVN. Retrieved 20 March 2014.
  25. "Oklahoma tornadoes: Women's groups to offer an event of pampering and free shopping for teachers affected by tornadoes". The Oklahoman. Retrieved 20 March 2014.
  26. "Baci Lingerie Donates Bras to Free The Girls". AVN. Retrieved 20 March 2014.
  27. "Free The Girls Repurposes Gently Used Bras For Sex Trafficking Victims". The Huffington Post. Retrieved 20 March 2014.
  28. "Baci Lingerie to be a Main Sponsor at Adult Entertainment Expo". AVN. Retrieved 20 March 2014.
  29. "Baci Lingerie Signs Long Term Deal With Venus International Trade Fair". AVN. Retrieved 20 March 2014.
  30. "Baci Lingerie Signs Long Term Deal With Venus International Trade Fair". AVN. Retrieved 20 March 2014.
  31. "Baci Lingerie Co-Sponsors Porn to Rock". AVN. Retrieved 20 March 2014.
  32. "Baci Lingerie Sponsors Fashion Show, Raffle". AVN. Retrieved 20 March 2014.
  33. "Baci Lingerie Signs Long Term Deal With Venus International Trade Fair". AVN. Retrieved 20 March 2014.
  34. "Baci Lingerie Sponsors Deja Vu's Ladies Holiday Soiree". AVN. Retrieved 20 March 2014.
  35. "Baci Lingerie Sponsors, Exhibits at Cape Town SEXPO". AVN. Retrieved 20 March 2014.
  36. "Baci Lingerie Sponsors, Exhibits at Sydney SEXPO". AVN. Retrieved 20 March 2014.
  37. "Official Site for The Sex Awards Goes Live". AVN. Retrieved 20 March 2014.
  38. "Baci Lingerie is Winners Circle, Trophy Girl Sponsor for The Sex Awards". AVN. Retrieved 20 March 2014.
  39. XBIZ Awards
  40. AVN Awards
  41. XBIZ Award Winners, XBIZ, January, 2015
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