Badgley Mischka

Badgley Mischka /ˌbædʒli ˈmɪʃkə/ is an American fashion label designed by Mark Badgley and James Mischka. [1]

Badgley Mischka
TypePrivate
IndustryFashion industry, textiles
Founded1988 in Beverly Hills, CA
FounderMark Badgley and James Mischka
Number of locations
1 store (2018)
ParentTitan Industries
WebsiteOfficial site

History
A Badgley Mischka fur coat on display in the window of Bergdorf Goodman's Fifth Avenue store.

James Mischka began at Rice University as a biomedical engineering major and ultimately graduated with degrees in art history and managerial studies in 1985. Badgley and Mischka met at Parsons School of Design in Manhattan. The two launched the label Badgley Mischka in 1988, though their bridal business launched in 1996.[2] In 1992, Badgley Mischka was acquired by Escada.[3] In 2004, Escada sold Badgley Mischka to Candie's (later renamed Iconix Brand Group).[4]

In September 2006, Badgley Mischka announced that Sharon Stone would replace Mary-Kate and Ashley Olsen as the brand's spokesperson.[5]

In 2017, Iconix sold Badgley Mischka to Mark Badgley, James Mischka, and Titan Industries.[6]

In July 2020, Badgley Mischka has improved its search conversion rate for e-commerce by 85% since it announced its alliance with Searchspring.[7]

See also

References
  1. Carreon, Blue. "Red Carpet Maestros Badgley And Mischka On True Glamour". Retrieved 30 January 2018.
  2. "Ready to Wear Report: Market Basket". Women's Wear Daily. August 6, 1996.
  3. cityfile. "James Mischka". Retrieved 30 January 2018.
  4. Staff, WWD (1 November 2004). "If the Shoe Fits, Wear It: Candie's in Surprise Deal To Buy Badgley Mischka". Retrieved 30 January 2018.
  5. "Dresses by Badgley mischka". Archived from the original on 2015-03-30. Retrieved 2014-12-21.
  6. Henning, Kristen (2 March 2016). "Badgley Mischka And Titan Industries Buy Trademark Rights From Iconix". Retrieved 30 January 2018.
  7. "Badgley Mischka partners with Searchspring to improve ecommerce search". FashionUnited. 19 August 2020. Retrieved 2 September 2020.

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