Furla

Furla is an Italian luxury goods company that was created by the Furlanetto family in 1927. The company is currently a limited liability company, still owned by the Furlanetto family. Furla features Italian-designed products that range from handbags and shoes to accessories. Its headquarters are located in Bologna, in a historic 18th-century villa. Furla has 5 subsidiaries in the USA, France, Japan, China, and Korea.[1][2]

Furla
Founded1927
Headquarters
Bologna
,
Italy
Number of locations
320 stores (2013)
Key people
Giovanna Furlanetto (CEO)
ProductsLuxury products
Websitewww.furla.com
Furla shop inside a Hong Kong mall

History

Since the early 1980s, Furla began expanding the Italian accessory market to launch a franchising network. Furla currently exports to 71 countries. Its products are present in over 1000 retail sales outlets and 320 single brand boutiques, 156 of which are owned by the company and 164 are franchised.[3]

The company has gone into joint venture with Li & Fung Holdings Ltd. (est. in 1937) to penetrate the China Mainland, Hong Kong, and Macau markets.[4]

Recently, the company has also gone into joint venture with Genesis Luxury Fashion Pvt. Ltd. and has filed a foreign direct investment proposal to enter the India market.[5] As of 2019, the company will use only faux fur in its collections.[6]

See also

References
  1. "Furla takes on China" Archived 2013-06-27 at Archive.today. InsideRetail.Asia, 2013. Accessed April 2013
  2. "Fashion and contemporary art: an interesting liaison". Sheppard, Mullin, Richter & Hampton LLP, 2008, Lexology. Accessed April 2013
  3. " Furla up +18% as TR sales rocket, China beckons". Kevin Rozario, 2013. The Travel Retail Business, accessed April 2013
  4. "Italian firm Furla teams up Li&Fung's parent in distribution JV". 2013.Reuters, accessed April 2013
  5. "Single-brand retail: Furla seeks DIPP nod, H&M may be next". Timsy Jaipuria, 2013. The Indian Express, accessed April 2013
  6. "Versace and Furla join designer labels ditching fur," Reuters, 15 March 2018.
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