Becks Prime

Becks Prime Equities, Ltd,[1] also known as Becks Prime Restaurants, is a gourmet hamburger restaurant chain with locations in Greater Houston, Dallas and Greater Austin. As of 2010 Win Campbell is the chief executive officer.[2] Its headquarters is located in the Energy Corridor area of Houston.[3][4] The chain has fourteen locations:[5] eight regular locations in Houston (including one in the downtown Houston tunnel system and one at the Memorial Park golf course.[6]), one location in The Woodlands in Montgomery County, and one in Sugar Land in Fort Bend County.[7] Becks Prime has a loyalty program called "Becks Bucks"[8] and also offers catering services.[1]

Becks Prime Kirby, the chain's first location, in Upper Kirby

Its original location, which opened in 1985, is along Kirby Drive in Upper Kirby in Houston.[9][10] The original location was remodeled in 2008.

In 1995 Beck's Brewery pressured Becks Prime, trying to get the chain to change the name so that "Becks" would be omitted. The beer company said that it had already claimed "Becks" as a trade name. The beer company and the restaurant chain reached an agreement; Becks Prime would only use "Becks" if it had accompanying words, such as "Prime," included.[11]

In 2008 Becks Prime announced that it would open the "Becks Prime Sportatorium" in Memorial City Mall in the Memorial City district. The 10,000 square feet (930 m2) location has a bar, a conference room, table service, and a video game room.[12] This location has since closed.

Reception

In the 2000s Where the Locals Eat, a national dining guide, ranked Becks Prime as one of the ten best restaurants in the United States; the publication also stated that Becks Prime served the best hamburger in Greater Houston.[13]

See also

References
  1. "Catering Archived 2011-07-07 at the Wayback Machine." Becks Prime. Retrieved on March 31, 2010.
  2. "Our Team Archived 2010-01-10 at the Wayback Machine." Becks Prime. Retrieved on March 31, 2010.
  3. "Locations Listing Archived February 27, 2009, at the Wayback Machine." Energy Corridor. Page 2/3. Retrieved on April 5, 2010.
  4. "stp09-21.csv Archived 2011-09-28 at the Wayback Machine." Texas Comptroller of Public Accounts. Retrieved on April 5, 2010.
  5. "Locations, Willowbrook." Becks Prime. Retrieved on December 5, 2010.
  6. Justice, Richard. "Tiger takes first step back." Houston Chronicle. February 19, 2010. Retrieved on March 31, 2010. "Local golfers at the Becks Prime at the Memorial Park Golf Course watch Tiger Woods' press conference."
  7. "Careers." Becks Prime. Retrieved on March 31, 2010.
  8. "Becks Bucks." Becks Prime. Retrieved on March 31, 2010.
  9. "Kirby." Becks Prime. Retrieved on March 31, 2010.
  10. "Harris County Improvement District #3 Archived 2008-10-30 at the Wayback Machine." Upper Kirby. Retrieved on December 10, 2008.
  11. Barr, Greg. "Beer Brawl." Houston Press. Thursday October 2, 2003. 2. Retrieved on March 31, 2010.
  12. "City Beat." Houston Business Journal. Friday July 11, 2008. Retrieved on March 31, 2010.
  13. Wollam, Allison. "Becks Prime gives Kirby location new face." Houston Business Journal. Tuesday May 27, 2008. Retrieved on March 31, 2010.
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