Biedronka
Biedronka is a chain of supermarkets. It is the largest chain of discount shops in Poland with 2,823 stores as of 2017[1] and 67,000 employees (2019).[2][3] It is owned by the Portuguese group Jerónimo Martins. The name "Biedronka" means "ladybug", and a cartoon ladybug is the company's logo.
 | |
| Type | Joint-stock company |
|---|---|
| Industry | Retail |
| Founded | 1995 |
| Founder | Mariusz Świtalski |
| Headquarters | ul. Żniwna 5, Kostrzyn, Poland |
Number of locations | 2,823 (2017)[1] |
Area served | Poland |
Key people | Pedro de Castro Soares |
| Products | Discount store, supermarket |
| Revenue |  €11.5 billion (2019)[1] |
| Parent | Jerónimo Martins |
| Website | biedronka.pl |
 |
Wikimedia Commons has media related to Biedronka. |
Biedronka sells mainly local products, many of which are manufactured under the company's own label. It also sells some Portuguese-made products, mostly wine.[4] Initially targeted at lower-income customers, it is now one of the most popular supermarket chains in Poland.
Biedronka has had a dominant position in Poland's grocery retail market for over a decade, and its main competitor in Poland is Lidl.[5]
Gallery
A Biedronka store in Piecki
A Biedronka store in Stronie Śląskie
A Biedronka store in Ruda Śląska_4.jpg.webp)
Inside a Biedronka store in Białystok
Biedronka's truck during unloading, Tomaszów Mazowiecki
References
- "Lisboa, 28 de Abril de 2010" (PDF). Retrieved 2018-12-05.
- "Stores". biedronka.pl. Retrieved 17 February 2015.
- "Biedronka mocno zyskuje na 500 plus. Ten wykres to udowadnia". Onet Biznes. 28 July 2016.
- "O firmie – PORTUGALSKI ŚWIAT".
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