Billionaire Boys Club (clothing retailer)

Billionaire Boys Club and ICECREAM are streetwear clothing and accessory brands created in 2003 by Pharrell Williams and Nigo.

For other uses, see Billionaire Boys Club (disambiguation).
Billionaire Boys Club
TypePrivate
IndustryRetail
Founded2003
FounderPharrell Williams
HeadquartersTokyo
New York City
Area served
United States, Japan, China
Key people
Pharrell, Nigo
ProductsApparel, accessories and footwear
Websitehttp://www.bbcicecream.com/

History

In 2003, singer Pharrell Williams partnered with fashion designer and A Bathing Ape creator, Nigo, in Japan, where they teamed up with Japanese graphic designer, Sk8thing, to create Billionaire Boys Club.

It was unveiled in Williams' 2003 Frontin' music video. In 2004, ICECREAM, originally a subsidiary of Billionaire Boys Club, unveiled its skate-centric footwear line.[1] ICECREAM graphics feature all-over print motifs of beepers, dollar signs and diamonds. A year later, Billionaire Boys Club branched out from its online origin, setting up a store in Tokyo, Japan and later expanding to New York and London.

Further expanding Billionaire Girls Club, a sister brand for the female consumer interested in sportswear, launched in 2011. Bee Line launched in 2012.

In August 2011 rapper Jay-Z, a frequent collaborator of Williams, partnered with the Billionaire Boys Club line. Later the rapper, through a joint venture with Iconix, invested in the brand.[2] The following year BBC recorded high $25 million to $30 million in volume, up from $12 million. Williams reacquired Iconix's stake in the business in 2017.

Locations

Billionaire Boys Club has a US flagship store in SoHo, New York City, a European flagship store in Soho, London, and a store in Tokyo, Japan. Several stores that retail Billionaire Boys Club and Ice Cream clothing exist across North America, Europe, Asia and the Middle East.

See also

References
  1. "Pharrell's Ice Cream Sneakers Are Coming Back for $350". Complex. Retrieved 2019-08-01.
  2. The Oral History of Billionaire Boys Club and Icecream by Kadia Blagrove, Joe La Puma, Jian Deleon, Complex, December 3, 2013.
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