Anti Social Social Club

Anti Social Social Club (sometimes stylized as ASSC and AntiSocialSocialClub) is a streetwear brand founded by Neek Lurk,[1][2] who previously worked for Stüssy as a social marketing manager.[3][4]

Anti Social Social Club
Product typeClothing Streetwear
OwnerNeek Lurk
CountryLos Angeles, United States
Introduced2015 (2015)
MarketsWorldwide
TaglineSelf Doubt
Websiteantisocialsocialclub.com

The brand has collaborated with A Bathing Ape,[5] Rimowa, Dover Street Market,[6] Playboy,[7][8] Hello Kitty,[9] Hotwheels,[10] DHL,[11] Formula 1 and FaZe Clan.

History

Anti Social Social Club was founded in 2015 through Instagram[12] Neek Lurk runs ASSC retail entirely online without any physical store. It releases limited collections each year. The inspiration for creating this brand came from the founder's mental health struggle at age 27.[13] Neek used his brand as an emotional outlet for his depression. The first product was a basic hat with the logo on the side.[13] Shortly after its founding, ASSC became a popular trend. Some notable celebrities have worn this brand such as Kanye West, BTS, and Kim Kardashian.[14]

See also

References
  1. Neek Lurk: Manic Depressive, Sadistic, Masochist: A one-on-one exclusive interview with the eccentric founder of Anti Social Social Club Hypebeast, Madrell Stinney, December 7, 2015
  2. How Neek Lurk Made Money from Melancholia: The Anti Social Social Club founder on building fortmite hype through negativity TIERNEY FINSTER, Vice Media, March 30, 2016
  3. Neek Lurk Talks Founding Anti Social Social Club in New Interview Jake Boyer, Highsnobiety, August 9, 2016
  4. "Neek Lurk: Manic Depressive, Sadistic, Masochist". HYPEBEAST. Retrieved 2019-10-05.
  5. A BATHING APE® X ANTI SOCIAL SOCIAL CLUB bape.com
  6. A New Anti Social Social Club x Dover Street Market Capsule Is Dropping This Friday Graeme Campbell, Highsnobiety, October 4, 2017
  7. Anti Social Social Club Taps ‘Playboy’ for Exclusive Capsule Renz Ofiaza, Highsnobiety, September 18, 2017
  8. ANTI SOCIAL SOCIAL CLUB & PLAYBOY ARE RELEASING A CAPSULE Corey Fuller, Flaunt September 19, 2017
  9. Anti Social Social Club's FW18 Drop Includes a Hello Kitty Collab Highsnobiety, August 18, 2018
  10. ASSC x HOTWHEELS collaboration Hypebeast, November 23, 2019
  11. "DHL and Anti Social Social Club Launch Exclusive Collaboration". www.prnewswire.com. Retrieved 2020-03-12.
  12. "Anti Social Social Club ® (@antisocialsocialclub) • Instagram photos and videos". www.instagram.com. Retrieved 2020-03-27.
  13. Finster, Tierney (2016-03-30). "Anti Social Social Club | How Neek Lurk Made Money from Melancholia". Amuse. Retrieved 2020-03-31.
  14. Team, Amuse (2020-01-13). "Anti Social Social Club | Kanye West, BTS, Kim Kardashian, and Other Famous Fans". Amuse. Retrieved 2020-03-27.


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