Blossa

Blossa is a trademark for glögg owned by Altia[1] (previously Vin & Spirit) which is the most sold glögg in Sweden.[2] There are 11 kinds of glögg in the selection, and also an annual seasonal glögg since 2003.[3] In the early 1950s Vin & Spirit produced 750 thousand litres of glögg per year and in 2009 the company sold 4.1 million litres per year.[2]

Tasting of alcohol-free Blossa at Norr Mälarstrand in 2012.

History

Johan Daniel Grönstedt founded the wine retail company J.D. Grönstedt & Co in Stockholm in the middle 19th century until viticulture was made public in the early 20th century. The company's wine glöggs included many different wines flavoured with syrup, raisins, sweet almonds, cinnamon, cardamomum, dianthus and occasionally vanilla. The wines were made into glögg in the company's warehouse in the Gamla Stan. When the Vin- & Spritcentralen came about in 1917 a new wine warehouse was opened on Sankt Eriksgatan. Grönstedts worked here as a daughter company of Vin- & Spritcentralen in the 1920s.

At Christmas time in 1994 the trademark became known for the TV advertisement "Glöggen heter Blossa" starring a group of Christmas elves. Similar advertisements were shown at Christmas time in 2007 and 2016.[4]

Production

Blossa is produced by an original recipe from Grönstedts Vinhandel from the late 19th century. Until 2008 Blossa was produced by Vin- & Spritcentralen in Sundsvall. The spices are stored and prepared in a factory in Åhus where spiced glögg is produced by soaking the spices in alcohol over a month's time. The resulting mix is then sent to the factory in Sundsvall where the glögg is produced, by mixing the wine, syrup and spiced alcohol together. After the glögg has been cleared and filtered it is ready for bottling.

On 18 June 2008 the Swedish Vin- & Spritcentralen stopped producing the glögg as its new owner Pernod Ricard closed down the factory in Sundsvall. After this production moved to Svendborg in Denmark.[1] In 2010 Blossa and many other Vin- & Spritcentralen trademarks were sold to the Finnish company Altia.

Products
Blossa strong wine glögg with Cognac.
  • White strong wine glögg
  • Red strong wine glögg
  • White mild glögg
  • Red mild glögg
  • Wine glögg
  • Strong wine glögg *** Cognac
  • Strong wine glögg *** Rum
  • Mild glögg with lingonberry
  • Mild glögg with orange
  • Mild glögg with apple
  • Alcohol-free glögg
  • Sparkling & Spices (sparkling wine with glögg spices)[5]

Annual seasonal glögg
Blossa seasonal glögg from 2005.
Blossa seasonal glöggs from 2015 to 2017.

Since 2003[6] Blossa has been producing annual seasonal glöggs. Since 2016 the selection has also included an alcohol-free version called Blossa Hantverksglögg.[7]

Alcohol-free glögg
  • 2016 blueberry & ginger[7]
  • 2017 lingonberry & juniper berry[17]
  • 2018 blackcurrant & star anise[18]
  • 2019 apple & vanilla[19]

References
  1. Finland tar över Explorer och Blossa, Dagens Nyheter 15 February 2010.
  2. www.blossa.se, accessed on 17 October 2010.
  3. www.blossa.se/#sortiment, Blossa.
  4. Blossa tillbaka med TV-reklam, Dagens media 23 November 2016. Accessed on 16 November 2020.
  5. Blossa lanserar mousserande dryck gjord för vinterns festligheter, Mynewsdesk. Accessed on 17 October 2019.
  6. Årets glögg har hundra smaker, Mynewsdesk. Accessed on 14 December 2017.
  7. Blossa Hantverksglögg - en hyllning till nordiskt hantverk, Mynewsdesk. Accessed on 14 December 2017.
  8. Blossa - press release, Cision Wire. Accessed on 4 September 2009.
  9. Blossa - press release, Cision Wire. Accessed on 17 September 2009.
  10. Lavendel ger smak åt årets BLOSSA, Mynewsdesk. Accessed on 14 September 2017.
  11. En jul med afternoon glögg - Earl Grey med bergamott smaksätter årets BLOSSA, Mynewsdesk. Accessed on 14 September 2017.
  12. Kråkbär smaksätter Blossa 16 - en glömd skatt i den norrländska skogen, Mynewsdesk. Accessed on 14 September 2017.
  13. Blossa 17 möter Old Delhi - Mango, spiskummin och chili smaksätter Blossa 17, Mynewsdesk. Accessed on 14 December 2017.
  14. Blossa 18 reser till Amalfilkusten - Med smak av Limoncello och medelhavskryddor, Mynewsdesk. Accessed on 24 November 2018.
  15. Aloha! Blossa 19 reser till Hawaii - Med smak av passionsfrukt och hibiskusblomma, Mynewsdesk. Accessed on 19 September 2019.
  16. Så smakar Blossa Myntathé - 2020 års glögg från Blossa, Cafe.se 16 September 2020. Accessed on 1 October 2020.
  17. Blossa Hantverkslögg Lingon Enbär, folk o folk. Accessed on 14 December 2017.
  18. Blossa Hantverksglögg 2018 med smak av svarta vinbär, Mynewsdesk. Accessed on 24 November 2018.
  19. Årets nyheter från BLOSSA, folk o folk. Accessed on 24 November 2019.
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