CR Snow

CR Snow (officially China Resources Snow Breweries Ltd.) is a brewing company with its headquarters in Beijing, China. Originally known as Shenyang Snow Beer Company before acquired by China Resources Enterprise, it was a joint venture between China Resources Enterprise and the UK based multinational SABMiller, but is now fully owned by the former.[3] It is the biggest brewing company in China, with a market share of around 21 per cent and sold a total of 9.28 billion litres of beer in China in 2010.[4]

China Resources Snow Breweries Ltd.
IndustryBrewing
Founded1993
HeadquartersDongcheng, Beijing, China
Key people
Humor Wang (General Manager)[1]
ProductsBeer
ParentChina Resources Enterprise (51%)
SABMiller (49%)[2]

History

In July 2011 CR Snow acquired a 49 percent stake in Jiangsu Dafuhao Breweries and 100 percent of Shanghai Asia Pacific Brewery from Heineken International for 870 million yuan (US$134.42 million).[4]

Brands
Snow beer in a bottle and a can

CR Snow's principal brand is Snow, which is currently the biggest-selling beer in the world measured by volume, with sales of around 16.5 billion pints in 2010.[5][6] Its other brands include Blue Sword, Green Leaves, Huadan, Huadan Yate, Largo, Löwen, New Three Star, Shengquan, Shenyang, Singo, Sip, Tianjin, Yatai, Yingshi and Zero Clock.[1]

See also

References
  1. "About us - China". SABMiller plc. Retrieved 20 September 2011.
  2. "SABMiller forms new China JV". Independent Online. 18 August 2011. Retrieved 30 September 2011.
  3. "SABMiller invests further into Chinese beer market". Reuters. 18 August 2011. Retrieved 30 September 2011.
  4. "China Resources/SABMiller JV buys breweries from Heineken". Reuters. 13 July 2011. Retrieved 30 September 2011.
  5. "China's Snow jumps Bud Light to be world No 1". Reuters. 31 March 2009. Retrieved 30 September 2011.
  6. "SABMiller's Asia chief Ari Mervis raises a glass to Snow Beer". The Telegraph. 22 August 2011. Retrieved 30 September 2011.
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