Wuliangye Yibin

Wuliangye Yibin Company Limited (Chinese: 宜宾五粮液股份有限公司; pinyin: Wǔliángyè) is a Chinese alcoholic beverage company. It specializes in manufacturing baijiu, and is best known for Wuliangye, made from five organic grains: Proso millet, corn, glutinous rice, long grain rice and wheat.[1]

Wuliangye Yibin Company Limited
宜宾五粮液股份有限公司
TypeState-owned enterprise
SZSE: 000858
IndustryAlcoholic beverage
Founded1998
Headquarters
Yibin, Sichuan
,
China
Area served
China
Key people
Chairman: Tang Qiao
Websitewuliangye.com.cn
Wuliangye Yibin liquor store in Yangzhou

Its other trademark liquor spirits offerings include Tiandichun (Chinese: 天地春), Wuliangchun, Wuliangshen, Changsanjiao, Jinliufu, Laozuofang, Liuyanghe, Lianghuchun, and Xiandairen. Wuliangye and Tiandichun are aromatic baijius.[2]

Headquartered in Yibin, Sichuan Province, the company distributes its products all over the domestic market, and exports to overseas markets. As of 31 December 2007, the company has eight major subsidiaries.

Market share

According to an article named "Pouring a Big One" posted in the May 2008 edition of China Economic Review, Vin & Sprit (V&S) states that baijiu is the world's most popular spirit, with annual sales volume of 520 million 9-liter cases compared to vodka with 497 million 9-liter cases.

In this article, Wuliangye is reported to rank first in terms of market share compared with other baijiu brands. The following is a list of baijiu brands with their respective market share.

  • Wuliangye Yibin (五粮液) 45%
  • Kweichow Moutai (贵州茅台) 30%
  • Guojiao 1573 (国窖 1573) or National Cellar 1573 10%
  • Shuijingfang (水井坊) 10%
  • Others 5%

References
  1. Dao, Zhi. Rare Creatures and Special Local Products in China. DeepLogic.
  2. "History of Wuliangye". Wuliangye. Retrieved 12 November 2020.


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