Celebrity (IU song)

"Celebrity" is a song by South Korean singer-songwriter IU. It was released on January 27, 2021 through EDAM Entertainment via Kakao M, and serves as the lead single from her upcoming fifth Korean-language studio album. A dance-pop and electropop track, "Celebrity" was written by IU, with additional composition by Ryan S. Jhun, Jeppe London Bilsby, Lauritz Emil Christiansen, Chloe Latimer and Celine Svanback, with arrangement handled by the former three.

"Celebrity"
Single by IU
LanguageKorean
ReleasedJanuary 27, 2021 (2021-01-27)
Genre
Length3:15
LabelEDAM
Songwriter(s)
  • IU
  • Ryan S. Jhun
  • Jeppe London Bilsby
  • Lauritz Emil Christiansen
  • Chloe Latimer
  • Celine Svanback
Producer(s)
  • Bilsby
  • Christiansen
  • Jhun
IU singles chronology
"Eight"
(2020)		 "Celebrity"
(2021)
Music video
"Celebrity" on YouTube

Background

IU first teased that a new single was in the works while onstage at the 35th Golden Disc Awards on January 9, 2021. As she accepted the Digital Daesang award for "Blueming", she stated that the new song will be "refreshing" and "gives people strength".[1] On January 11, her label, Edam Entertainment, announced that she will return with a pre-release single titled "Celebrity" on January 27, 2021. The label hinted that the new song will be a cheerful pop sound with energetic music genre.[2]

"Celebrity" was subsequently released on January 27 for digital download and streaming as the lead single off of IU's upcoming fifth Korean-language studio album. The single marks her latest offering following the release of the chart-topping single “Eight”—a collaboration with BTS' Suga—in May 2020.[3] The track was written and composed by IU, Ryan S. Jhun, Jeppe London Bilsby, Lauritz Emil Christiansen, Chloe Latimer and Celine Svanback, with arrangement conducted by Bilsby, Christiansen and Jhun.[4]

Composition

Musically, "Celebrity" is described as an dance-pop track that incorporates a variety of genres, including pop, electronic music and tropical house, and signals a shift from much of IU's previous discography.[4] Regarding the musicality of the single, EDAM Entertainment stated that "the song has a bright and cheerful pop sound that can energize those listening to it. It's a genre of music that IU is trying for the first time". Furthermore, the agency commented about the upcoming album's musical direction, saying "it will be her venture into more energetic and pop beat genres".[5] Lyrically, the song explores the themes of fame, identity, insecurities, loss and the notion of living as a celebrity.[6]

Music video and promotion

On January 25, a music video teaser for the single was released on Kakao M's official YouTube channel.[7] The music video was subsequently uploaded on January 27, in conjunction with the release of the single.

Credits and personnel

Credits adapted from Melon.[4]

  • IU – vocals, lyricist, composer
  • Ryan S. Jhun – composer, arranger
  • Jeppe London Bilsby – composer, arranger
  • Lauritz Emil Christiansen – composer, arranger
  • Chloe Latimer – composer
  • Celine Svanback – composer

Charts
Chart performance for "Celebrity"
Chart (2021) Peak
position
Billboard Global 200 Excl. US[8] 190
New Zealand Hot Singles (RMNZ)[9] 13
Singapore (RIAS)[10] 21
South Korea (Gaon)[11] 1
South Korea (K-pop Hot 100)[12] 1
US World Digital Songs (Billboard)[13] 3

Release history
Release dates and formats
Region Date Format Label Ref.
Various January 27, 2021
  • Kakao M
 [14]

Accolades
Music program awards
Program Date Ref.
Music Bank (KBS) February 5, 2021 [15]
Show! Music Core (MBC) February 6, 2021
Inkigayo (SBS) February 7, 2021 [16]

See also

References
  1. Geddo, Benedetta (January 27, 2021). "IU's Newest Music Video Is a Reflection on Celebrity". Teen Vogue.
  2. "IU, pre-release of new song on the January 27th". Korea Dispatch. January 11, 2021. Retrieved January 11, 2021.
  3. "K-pop singer IU releases new song 'Celebrity'". ABS-CBN News. January 27, 2021.
  4. "Celebrity". Melon (in Korean). Retrieved January 27, 2021.
  5. Adhya, Arpita (January 25, 2021). "IU 'Celebrity': Here's all about K-pop queen's new track before her fifth album". Meaww.
  6. Lin, Sandy (January 27, 2021). "IU新歌〈Celebrity〉MV藏暴露出道12年心情！超美「直角肩」＋仙女眨眼微笑電暈粉絲". ELLE Taiwan (in Chinese).
  7. Gadaza, Andrea (January 25, 2021). "IU drops stunning MV teaser for pre-release track "Celebrity"". GMA Network.
  8. "IU - Billboard Global Excl. US". Billboard. Retrieved February 4, 2021.
  9. "NZ Hot Singles Chart". Recorded Music NZ. February 8, 2021. Retrieved February 6, 2021.
  10. "Week 4 (22 – 28 Jan 2021)". RIAS Top Charts. Retrieved February 4, 2021.
  11. "Digital Chart – Week 5 of 2021". Gaon Music Chart. Retrieved February 4, 2021.
  12. "Billboard K-pop Hot 100". Billboard Korea (in Korean). Retrieved February 4, 2021.
  13. "World Digital Song Sales Chart". Billboard. Retrieved February 4, 2021.
  14. "Celebrity - Single by IU". Apple Music. Retrieved January 27, 2021.
  15. Bae, Hyo-joo (February 5, 2021). ‘뮤직뱅크’ 아이유 ‘셀러브리티’ 위엄, 방송출연 없이 1위 등극 ['Music Bank' IU 'Celebrity', ranked 1st with no TV appearance]. Newsen (in Korean). Archived from the original on February 5, 2021. Retrieved February 5, 2021.
  16. Jo, Eun-mi (February 7, 2021). '인기가요' 아이유, '셀러브리티' 1위..김우석→CIX 컴백[종합]. Herald Pop (in Korean). Herald Corporation. Retrieved February 7, 2021.
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