Countdown with Keith Olbermann

Countdown with Keith Olbermann debuted as Countdown: Iraq on March 31, 2003, hosted by NBC News anchor Lester Holt; the program featured live updates on the then-unfolding War in Iraq. Countdown was broadcast at 8:00 p.m. on weekday nights, having replaced a cancelled talk show hosted by Phil Donahue. Olbermann—who left MSNBC in the late 1990s—returned to the network around this time and replaced Holt, becoming the permanent host for the renamed Countdown with Keith Olbermann. The show did not feature political commentary in its first few years, simply recapping the news of the day in a "5-4-3-2-1" format as the title suggested.

Countdown began to attract liberal and progressive viewers in 2005, when Olbermann began critiquing and satirizing conservative media commentators, specifically Fox News and its main primetime anchor, Bill O'Reilly. He criticized Fox and O'Reilly for purportedly deceiving their viewers in service to their alleged right-wing biases, frequently including the latter in Countdown's "Worst Person in the World" segment. O'Reilly, while not directly mentioning Olbermann, launched an online petition implicitly asking MSNBC to fire him,[7] and, in conjunction with a call-in campaign organized by Mike Stark,[8] threatened Stark for mentioning Olbermann by name after phoning in to O'Reilly's radio show.[9] O'Reilly and other Fox personalities accused MSNBC of facilitating a liberal media bias, in what Olbermann described as a war of attrition intended to force him into silence.[10]

In 2006, Olbermann started delivering occasional "Special Comments" in which he has expressed sharp criticisms of members of the George W. Bush administration, including then-Secretary of Defense Donald Rumsfeld, Vice President Dick Cheney and President George W. Bush. While further Special Comments were directed at members of the Republican Party, Olbermann occasionally targeted Democrats as well. Issues addressed in the Special Comments dealt with the Bush Administration's foreign and domestic policies, mainly the wars in Iraq and Afghanistan. One of the Special Comments spoke out against the passage of Proposition 8 in California on November 4, 2008,[11][12] for which he was awarded the 2009 GLAAD Media Award for "Outstanding TV Journalism Segment".[13] Olbermann's Special Comments were compared to Edward R. Murrow's signature essays.[14][15][16]

On two occasions, guest hosts for Countdown proved popular enough to be given their own MSNBC shows, contributing to a widespread perception of MSNBC being a left-leaning network. In 2008, Air America Radio personality Rachel Maddow hosted Countdown in Olbermann's absence, leading to the debut of her own program, The Rachel Maddow Show.[17] In 2009, left-wing political analyst Lawrence O'Donnell hosted Countdown for an extended period, leading to the eventual launch of his show The Last Word. Subsequent guest hosts included progressive radio hosts Cenk Uygur and Sam Seder, Obama biographer Richard Wolffe, journalist Chris Hayes, and DNC chairman Howard Dean.

On October 28, 2010, five days before the 2010 U.S. elections, Olbermann donated $2,400 each to three Democratic candidates for Congress: Kentucky Senate candidate Jack Conway, and Arizona Democratic Representatives Raul Grijalva and Gabrielle Giffords.[18] In response, MSNBC President Phil Griffin suspended Olbermann indefinitely without pay on November 5, for violating a network policy regarding political contributions which required prior approval from management.[19] An online petition calling for his reinstatement received over 250,000 signatures,[20] and two days after the suspension began, Griffin announced that Olbermann would return to the air starting with the November 9 program.[20]

On the January 21, 2011, episode of Countdown, Olbermann abruptly announced that the show would be his final MSNBC broadcast.[21] Olbermann thanked viewers, producers, and technical staff for his show's eight-year success. However, he did not thank Griffin or NBC News president Steve Capus. Neither MSNBC nor Olbermann divulged the reason for his departure. Many liberal bloggers and commentators blamed the cable operator Comcast for Olbermann's firing, accusing the company of silencing the host for political purposes just days after Comcast acquired NBC Universal on January 18.[22][23] Statements from MSNBC and Comcast denied this allegation. Media critic Howard Kurtz, former MSNBC anchor David Shuster, and an anonymous NBC News executive[24] said that Olbermann's 2010 suspension was a more likely precipitating factor in Countdown's cancellation.

In subsequent interviews, Olbermann went into greater detail about the circumstances surrounding his exit from MSNBC. In an interview with The Hollywood Reporter published on June 7, 2011, Olbermann said he had faced increasing opposition from network management after the death of Tim Russert in June, 2008; Russert, the NBC Washington news bureau chief and moderator of Meet the Press had been Olbermann's advocate and a peacemaker at the network. Olbermann further stated that "there were lots of people who were forced to choose sides" over his presence at MSNBC, including Maddow. Olbermann further claimed that he was not informed of his dismissal from MSNBC until less than a half-hour before his on-air farewell.[25]

However, Olbermann's 2012 breach-of-contract lawsuit against Current TV indicated that Olbermann had been moved to leave MSNBC by Current founders Al Gore and Joel Hyatt. The lawsuit alleged that Gore and Hyatt had attempted to court Olbermann despite being informed that he had two years remaining on his MSNBC contract, and reached an agreement for him to join the network the same month as his departure from MSNBC, according to court documents acquired by Warner Bros.-owned TMZ.[26]

On February 8, Olbermann announced that he had been hired as the host of a new primetime show on Current TV, the cable television network founded by former vice president Al Gore and businessman Joel Hyatt; in April, it was announced that the show would retain the Countdown title. Olbermann also became Current TV's "Chief News Officer" and bought an equity stake in the network.[27] On May 11, Olbermann announced that Daily Kos founder Markos Moulitsas, filmmakers Michael Moore and Ken Burns, and comedian Richard Lewis would become contributors to the new Countdown.[28] During a June 16 interview on NBC's Late Night with Jimmy Fallon, Olbermann further announced that journalists Matt Taibbi and Jeremy Scahill, former Nixon administration official and author John Dean, actor Donald Sutherland, and astronomer Derrick Pitts would also be contributors.[29]

On June 20, Countdown debuted on Current TV, concluding with an abbreviated "Special Comment" in which Olbermann outlined his mission statement, quoting Harriet Beecher Stowe. The program drew 179,000 viewers, a significant increase from Current TV's typical 30,000 viewership; it drew more viewers than CNN in the key 25-54 audience demographic.[30] Countdown continued to beat CNN in the 25-54 demo throughout its first week on Current TV.[31] Countdown saw a drop in ratings in its second week, but sustained an audience of 310,000 total viewers by September.[32][33] The show was taped at NEP Studio 33.

For the first two weeks of its Current TV run, Countdown ran slightly longer than an hour at sixty-three minutes, in a covert effort to erode MSNBC's viewership. However, Olbermann changed his mind and reverted the running time to the usual sixty minutes, realizing the move "would only serve to annoy fans of" both Countdown and Rachel Maddow's MSNBC show, while doing nothing to improve the ratings for his own program.[34] By the fall of 2011, Olbermann came into conflict with Current TV management over production values and creative control, and nearly left the network.[35]

On March 30, 2012, Current TV terminated its contract with Olbermann, thereby cancelling Countdown for a second time.[6] In its statement, Current TV cited Olbermann's implied lack of "respect, openness, collegiality, and loyalty to our viewers." Internal sources reported that Olbermann's repeated absences, his failure to promote Current TV, and disparaging public comments he had made about the network contributed to the decision to fire him.[36] Olbermann called Current TV's claims "untrue" and sued the network for breach-of-contract, demanding $50 million in damages.[37] A counter-suit by Current TV cited Olbermann's work absences, as well as his allegedly abusive treatment of executives and staff.[38] In March 2013, Olbermann and Current TV reached a settlement, with Olbermann receiving an undisclosed amount.[39]

On April 3, 2012, Olbermann appeared on CBS's Late Show with David Letterman, and voiced concern for his viewers and the production crew on Countdown, stating that "I screwed up. I screwed up really big on this." Olbermann referred to production issues, in-fighting and key absences during political events as the primary reasons that ended with Current TV's decision to pull Countdown from the network lineup.[40][41]

The "Worst Person in the World" segment was a nightly feature in which Olbermann recounts three news stories involving people saying or doing things that offended Olbermann. "Nominees" for the dubious "Worst Person in the World" award are declared "worse", "worser", and "worst", which Olbermann refers to as bronze, silver, and gold levels, respectively. While many of his targets are not political, the overwhelming majority are conservatives, Fox News personalities, Tea Party activists, and, at the time, Bush Administration officials.[42] The segment is introduced by Bach's Toccata and Fugue in D Minor.[43] On a few occasions, during the show's MSNBC run, the segment was either briefly suspended or renamed in response to concerns that it contributed to an atmosphere of political divisiveness.[44][45]

Based on this segment of the show, a book titled The Worst Person in the World was published in September 2006. It includes transcripts of segments that aired from this feature's inception on July 1, 2005, through May 31, 2006, as well as some original material.[46] Another such book, Pitchforks and Torches—named after Olbermann's catchphrase in introducing the segment—was released in 2010.

On October 7, 2020, Olbermann revived the "Worst Person in the World" branding for a current-events webseries, delivering an extended commentary on one selected individual (either Donald Trump or someone associated with his administration) followed by a brief rundown of other news headlines.[47] Beginning with the fifteenth episode, dated October 27, the series was renamed "Olbermann vs. Trump."

The "Time Marches On" segment was another nightly feature, in which Olbermann shows footage of strange news stories from around the world. The segment was originally called "Oddball", as a reference to the MSNBC program Hardball with Chris Matthews.

During the 2008 U.S. Presidential Primary season, Olbermann began using the term "Keith number" in reference to the sum of a pre-election opinion poll's margin of error and the percentage of respondents who are undecided. Olbermann believes this value tends to be predictive of the extent to which a poll may vary from actual election results, and also of the volatility of the electorate's leanings.[48]

To summarize:

• The greater the poll's margin of error, the farther the results may be from the current views of the voters.
• The more undecided voters, the more likely voters are to change their views in the future.

On the January 11, 2008, episode of Countdown, Olbermann described the number as follows:

What, you ask, is the ‘Keith number‘? This is the margin of error plus the percentage of undecided — in this case, four-and-a-half margin of error plus five percent undecided. I thought of it, so I named it after myself. You think of a better caveat for polls from now on and we‘ll name it after you.[49]

Olbermann's "Keith number" is unrelated (mathematically or otherwise) to the more traditional use of the term.