Shift (MSNBC)
Shift (stylized as shift by msnbc, formerly msnbc2) was an online live-streaming video network run by MSNBC. It was launched in July 2014 to provide a platform for original video series which diverge from the MSNBC television network's political focus.
 | |
| Type | Internet streaming |
|---|---|
| Country | United States |
| Slogan | shift happens |
| Owner | NBCUniversal MSNBC |
Launch date | July 13, 2014 |
| Dissolved | 2015 |
Former names | msnbc2 |
Official website | Official website |
History
In July 2014, MSNBC.com launched msnbc2, a brand for several web-only series hosted by MSNBC personalities,[1] in December 2014, msnbc2 was renamed shift by msnbc, with a daily live stream and programming schedule which was less focused on politics and is more tailored to a younger audience.[2] The channel was later shut down.
Programming
Former Shows
- Sports Matters hosted by Rob Simmelkjaer (new editions air Mondays)
- Reporter's Notebook hosted by Beth Fouhy (new editions air Mondays)
- Changing America hosted by Voto Latino CEO Maria Teresa Kumar (new editions air Tuesdays)
- The Docket hosted by attorney Seema Iyer (new editions air Tuesdays)
- The Book Report hosted by Richard Wolffe (new editions air Tuesdays)
- Road Map hosted by Ayman Mohyeldin (new editions air Wednesdays)
- Nerding Out hosted by Dorian Warren (new editions air Thursdays)
- Code Forward hosted by Nellie Bowles and Jason Del Rey (co-produced by Re/code, new editions air Thursdays)
- The Briefing hosted by Luke Russert (new editions air Fridays)
- So Popular! hosted by Janet Mock (new editions air Fridays)
- Just Faith hosted by Rev. Jacqui Lewis (new editions air Fridays)
- REACH! hosted by Natalie Auzenne (new editions air Saturdays)
- shift-only version of First Look hosted by Betty Nguyen
- msnbc Originals
- Three Cents hosted by Josh Barro
- Krystal Clear hosted by Krystal Ball
- Out There hosted by Thomas Roberts
- Greenhouse hosted by Tony Dokoupil
See also
References
- "Krystal Clear on Iraq & Clinton". MSNBC. Retrieved 6 July 2015.
- Stephen Battaglio (December 16, 2014). "MSNBC targets young viewers with streaming video service Shift". Los Angeles Times.
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