Cyw

Cyw (Welsh for "Chick", Welsh pronunciation: [kɨʊ]) is the name of a Welsh-language children's television block from S4C (Channel 4 Wales), which launched on 23 June 2008.

Cyw
Cyw logo
NetworkS4C
Launched23 June 2008
Country of originUnited Kingdom (Wales)
(programming within from various sources)
FormatChildren's programming block
Running time6.5 hours

Primarily aimed at children in the 3 to 6 age group, Cyw operates from Monday to Friday from 7am to 1:30 pm, and includes programmes which have been previously broadcast by S4C in the Planed Plant Bach (Little Children's Planet) slot, such as "Bla Bla Blewog (Ha Ha Hairies) Sam Tân (Fireman Sam) Tomos a Ffrindiau (Thomas and friends) and Bob y Bildar (Bob the Builder) as well as shows being transmitted for the first time in Welsh such as Dafydd a Bitw ac Owain a Henri, Heini, Y Brodyr Coala (The Koala Brothers), Y Teulu Mawr (The Large Family), Rapsgaliwn, Dona Direidi, Caio (Caillou) and Ben a Mali a'u byd bach hud (Ben & Holly's Little Kingdom).

Channel presentation

Idents and graphics

The channel has a logo built of the word Cyw in the Elementary SF Sans font, the C being in red, the y in yellow and the w in blue. The channel also features 6 characters, created as part of the channel's global identity, which are used as short animated bumpers into programmes.

The network mascots are a lion named Llew ("Lion"[1]), an elephant named Plwmp ("Direct/Blunt" or "Plump"[2]), a small fuchsia-coloured bird named Deryn ("Bird"[1]), a giraffe named Jangl, a bulldog named Bolgi ("Glutton",[1] and a play on the Welsh word for dog), and Cyw ("Chick"[1]), a small female chick. They appear in cartoon shorts and music videos on the channel.

Cyw is a non-commercial channel, in a different format as its parent, S4C.

Presenters currently are Huw Owen and Elin Haf.

The future

In a press release, S4C announced that the plan would be eventually for Cyw to launch as a standalone channel. This was believed likely to occur during the switchover to DVB and DTT in the UK, which took place between 2007 and 2012. However, the launch never took place, and Cyw still remains as a block on S4C

Stwnsh has since replaced Planed Plant, providing two hours' worth of programmes, every weekday evening.

References
  1. https://www.gweiadur.com/en/Pawb (registration required)
  2. "plwmp", Geriradur Prifysgol Cymru - Dictionary of the Welsh Language, p. 2830, retrieved 27 August 2018
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