LittleBe

LittleBe (stylized as little Be) is a British children's preschool television programming block broadcast by ITVBe. The block was launched on 3 September 2018.[1] The block airs at 9:00am to 12:00pm on weekends and weekdays. This block is aimed at 2-6 year olds.

LittleBe
CountryUnited Kingdom
NetworkITVBe
SloganLet’s have some fun
Programming
Language(s)English
Picture format1080i HDTV
Ownership
OwnerITV Digital Channels Ltd
(ITV plc)
History
LaunchedSeptember 3, 2018 (2018-09-03)
ReplacedMini CITV

History

On 4 July 2018, the block was announced at the Children's Media Conference.[1] tentatively without a name. It was eventually named LittleBe and launched on 3 September 2018.

The block is similar to the Mini CITV block that CITV used to broadcast before the network removed all pre-school shows from the channel.

On 30 August it was announced that Sooty would move to the block from its original broadcaster, CITV.[2]

Development

Jason Ford from ITV Creative made a coordination with Bubble to create visual effects and animation for the block's promos and brand. Greg Claridge and James Taylor are the composers for the block's music and sound effects.[3]

Jason Ford had stated for the development:

“It was an absolute pleasure to work with Greg, James and the team. From the offset they completely understood the unique feel I wanted to achieve to complement the stripped back animation style for littleBe.”

— Jason Ford ITV Creative, Creative Director Brand & Design

Programming

Some of the channel's most notable programming has been specially commissioned by LittleBe, such as Pip Ahoy!, and Sooty. A vast of other programmes are sourced from the likes of Disney Junior, Family Jr., ABC Kids, Piwi+, Universal Kids and TiJi.

Current programmes

References
  1. "ITV set to reintroduce pre-school block". TBI Vision. 4 July 2018. Retrieved 8 March 2019.
  2. "Sooty and Sweep are making a comeback!". Yours. Retrieved 22 July 2019.
  3. "ITV Creative • littleBe". Bubble. Retrieved 22 July 2019.
  4. "Antiks heads to UK on LittleBe". C21media. Retrieved 25 July 2019.
  5. "ITV picks up Russia's BabyRiki". C21media. Retrieved 8 March 2019.
  6. "ITVBe adds Claude to preschool slate". C21media. Retrieved 9 May 2019.
  7. "ITV's littleBe block adds preschool content". PreschoolNews.net. Retrieved 9 May 2019.
  8. "Distribution360 sells shows around the world". Playback. Retrieved 9 May 2019.
  9. Milligan, Mercedes (5 December 2018). "Sixteen South Announces 'Lily's Driftwood Bay' Sales, New Sales Manager". Animation Magazine. Retrieved 9 May 2019.
  10. "ITVBe debuts new pre-school block with Pip Ahoy!". TBI Vision. 4 September 2018. Retrieved 9 May 2019.
  11. "ITV revives The Sooty Show". Playback. Retrieved 8 March 2019.
  12. "Cloudco secures raft of TV deals for Claude". Playback. Retrieved 31 May 2019.
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