Debmar-Mercury

Debmar-Mercury was known in the past for pioneering a unique syndication model, known as the "10-90" approach, where the syndicator sells the program to a cable station for a 10-episode test run. If those 10 episodes achieve acceptable ratings, the show would be renewed for an additional 90 episodes. This allows the show to have a profitable life in off-network syndication, in which 100 episodes is considered the desired number for a show to begin entering daily reruns.[8] This unique broadcast syndication model for television was used with the TBS and OWN cable television networks for multiple sitcoms created by the multihyphenate Tyler Perry,[9] and for multiple series with the FX cable television network, featuring the likes of actors Charlie Sheen (Anger Management),[10] Kelsey Grammer and Martin Lawrence (Partners), and George Lopez (Saint George).[11]

The model eventually broke down, with Saint George and Partners failing to reach the threshold for a 90-episode renewal (along with Comedy Central's 2010 series Big Lake, a co-production with Lionsgate and Funny or Die[12]), and Anger Management quietly being de-emphasized by FX after middling scripts that went against that network's 'premium' image and accompanying low ratings, and actress Selma Blair accusing Lionsgate of maintaining a hostile workplace and departing the series.[13] The series also performed poorly in its later run in broadcast syndication. The rise of streaming video providers such as Netflix, Hulu and Prime Video and their minimum quality standards also made the 10/90 model untenable in the long run. Tyler Perry also departed Lionsgate in 2011 for more creative freedom on his own in other arrangements with OWN and BET.

Note: Shows denoted with an asterisk (*) are distributed in conjunction with 20th Television or CBS Media Ventures for ad-sales.

Aside from the Lionsgate libraries and the Revolution Studios film library, Debmar-Mercury distributes from the following:

• Key & Peele" (2013-2020) (produced by Principato Young Entertainment, Artists First & Martel & Roberts, Syndication by Debmar-Mercury starting in since 2020)
• ALF (1986–1990) (produced by Alien Productions; Debmar-Mercury began syndicating the series in 2006)
• South Park (1997–present) (syndicated by Debmar-Mercury since 2005)*[14]
• Family Feud (1999–present) (produced by FremantleMedia North America and Feudin' Productions (1999–2010) and by Wanderlust Productions (2010–present); syndicated by Debmar-Mercury since 2007)*
• The Nick Cannon Show (2021-present)
• American Chopper (2003–2010)
• Deadliest Catch (2005–present)
• Tyler Perry's House of Payne (2006–2012) (produced by Tyler Perry Studios on TBS)*
• The Wendy Williams Show (2008–present)*
• Trivial Pursuit: America Plays (2008–2009)*
• Tyler Perry's Meet the Browns (2009–2011) (produced by Tyler Perry Studios on TBS; co-distributed by Turner Television with ad-sales by Disney-ABC Domestic Television)
• Tosh.0 (2009–present) on Comedy Central*
• Are We There Yet? (2010–2012) on TBS*
• The Jeremy Kyle Show (2011–2013)*
• Anger Management (2012–2014)*
• Celebrity Name Game (2014–2017) (produced by FremantleMedia North America, CBS Television Studios, and Entertain the Brutes)*
• BoJack Horseman (2014–2020) (produced by ShadowMachine and Boxer vs. Raptor for The Tornante Company; Debmar-Mercury began syndicating the series in 2018)
• Schitt's Creek (2015–2020) (produced by ITV Studios Global Entertainment and CBC Television; Debmar-Mercury acquired American rights in 2019, syndication to start 2020)

• Lionsgate Television

• Official website