Deewani Mastani

"Deewani Mastani"/Thindaadi Pogiraen (Tamil)/ Mastani Swarasalo(Telugu) is a song from the 2015 Blockbuster[1] Bollywood film, Bajirao Mastani. The song is composed by Sanjay Leela Bhansali and sung by Shreya Ghoshal, while backing vocals were given by Ganesh Chandanshive, Mujtaba Aziz Naza, Altamash Faridi, Farhan Sabri.[2] The lyrics were majorly penned by Siddharth-Garima. Ganesh Chandanshive penned the Marathi lyrics while the Qawwali lyrics were written by Nasir Faraaz.[3] The song features Deepika Padukone, Ranveer Singh and Priyanka Chopra in the video.[4] The movie was dubbed in Tamil and Telugu and hence the song was also released as "Thindaadi Poagiraen" in Tamil[5] and "Mastani" in Telugu[6] on 25 November 2015. Shreya Ghoshal rendered her voice to all the three versions of the song. The song was reprised in MTV Unplugged Season 6 and was also rendered by Ghoshal.

"Deewani Mastani"
Cover of the song, featuring Deepika Padukone
Song by Shreya Ghoshal
(Backing vocals by Ganesh Chandanshive/Divya Kumar(Dubbed Version), Mujtaba Aziz Naza, Altamash Faridi, Farhan Sabri)
from the album Bajirao Mastani (soundtrack)
LanguageUrdu
Released21 October 2015 (2015-10-21)
RecordedWow & Flutter Studio, Mumbai
GenreFilmi, Maharashtra Folk, Qawwali
Length5:40
LabelEros Now
Songwriter(s)Siddharth-Garima
(Marathi Lyrics by Ganesh Chandanshive)
(Qawwali Lyrics by Nasir Faraaz)
Producer(s)
Bajirao Mastani (soundtrack) track listing
  1. "Deewani Mastani"
  2. "Aayat"
  3. "Malhari"
  4. "Mohe Rang Do Laal"
  5. "Albela Sajan"
  6. "Ab Tohe Jane Na Doongi"
  7. "Pinga"
  8. "Aaj Ibaadat"
  9. "Fitoori"
  10. "Gajanana"
Music video
"Deewani Mastani" on YouTube
Shreya Ghoshal won several awards and nominations for the song.

Development

Deewani Mastani is recorded, mixed and mastered by Tanay Gajjar at Wow & Flutter Studio in Mumbai.[7] The song is arranged and programmed by Shail-Pritesh.[8] The song was choreographed by Remo D'Souza, who made the dance a combination of Classical and Contemporary.[9] Remo complimented Deepika Padukone for her dance skills by saying that her movements and expressions are perfect.[10] The shooting of the song took ten days at a very expensive set created at Film City, Mumbai, in which over 20,000 intricately designed mirrors were used.[11] Sanjay Leela Bhansali took inspiration from K. Asif's Mughal-e-Azam for this song in trying to create the Aina Mahal. It is his contemporary version of the classic song "Pyar Kiya To Darna Kya". The premise between the two songs is also similar. While in that "Pyar Kiya To Darna Kya" courtesan Anarkali dances for Prince Salim, in this one princess Mastani dances and declares her love for Bajirao.[12] After the release of the song, the set of the song was turned into a museum.[13] The Song is Rendered in the voice of Shreya Ghoshal. originally It was supposed to be sung by another Singer Monali Thakur, But as she was not in the town, the song eventually went to Ghoshal.

Release

The song was released in a grand event held in Delhi on 21 October 2015. The launch was followed by Day 1 of Blenders Pride Fashion Week where Deepika Padukone turned show stopper for the designer Anju Modi, who also designed costumes for the Sanjay Leela Bhansali film.[14] The song was also uploaded on Eros Now YouTube page on 22 October 2015. The full audio album was released on 31 October 2015.[15] The song was made available at iTunes[16] the same day of release and for online streaming at Saavn[17] and Gaana[18] on 25 October 2015.

Video

The music video features Deepika Padukone as Mastani dancing in a grand hall surrounded by 20,000 mirrors. She is accompanied by a group of back-up dancers. For the song, she wears a heavy golden anarkali lehenga, and sings directly to Ranveer Singh (as Bajirao), expressing her love for him while he watches her happily. Sitting above in a balcony, Priyanka Chopra as Kashibai looks down upon the action. Though at first mesmerized, she comes to a dismayed realization by the end of the song that Bajirao and Mastani are in love.[19]

The teaser video was released on 22 October 2015 and the full video on 2 May 2016. The music video was highly praised for Padukone's performance[20] and the "sweet voice" rendered by Shreya Ghoshal.[21] Remo D'Souza won the National Film Award for Best Choreography. Both the versions of video received 50+ million views leading to a total of 100+ million views on YouTube.

Reception

The song was inspired by "Pyar Kiya To Darna Kya" from Mughal-e-Azam and thus was observed as its modern version, while Deepika was compared to Madhubala.[22] The song, turned extremely popular and topped various countdown charts. By October 2016, the official music video crossed over 46 Million views and the official film version crossed over 15 Million views on YouTube.[23] Due to popularity and high demand, the singer of the song, Shreya Ghoshal, performed this number in many of her concerts, in and outside India.[24] The music composition by Sanjay Leela Bhansali was also highly applauded. Amitabh Bachchan praised Bhansali and wrote on his blog, "The music tracks of 'Bajirao Mastani'... quite something... the purity of music and its tributaries seem to be getting revived.".[25] Reviewing for Firstpost, critic Subhash K. Jha praised Ghoshal's singing by saying, "The soundtrack of Bajirao Mastani has no Lata Mangeshkar. But it has lots of Shreya Ghoshal, Lata Ji’s most melodious disciple. This girl can bend the most evocative lyrics into seductive shapes and leave us wondering if she is trying to tell us something beyond the words.".[26] Critic R.M. Vijaykar, reviewing for India-West, praised the composition and "electrifying" vocals of Ghoshal by saying, "The heroine of the score is Shreya Ghoshal, Bhansali’s own magic find." and described Bhansali's work as creditable.[27] Critic Surabhi Redkar, reviewing for Koimoi praised the touch given by Maharashtrian and Qawwali lyrics saying, "The song is not just a treat to watch, but to hear it too!".[28]

Chart performance

The song debuted on Mirchi Music Top 20 countdown on 7 November 2015 at 6th position. The song rose up to the 1st position in the next few weeks. The song stayed in the chart for 21 weeks, out of which it was in Top 5 for more than 12 consecutive weeks. Due to this, the song was marked a Platinum Jubilee Song and it stayed in the Top 20 chart till 1 April 2016.[29]

Year Chart Peak Position Time Span on Chart Ref.
2015-2016 iTunes Countdown Chart 1 N/A
2015-2016 Mirchi Music Top 20 Countdown 1 21 weeks [29]

Accolades
Year Award Nominee Category Result
2016 Filmfare Awards Shreya Ghoshal Best Female Playback Singer Won[30]
2016 Global Indian Music Academy Awards Best Female Playback Singer Won[31]
Shail–Pritesh Best Music Arranger and Programmer
2016 International Indian Film Academy Awards Shreya Ghoshal Best Female Playback Singer Nominated[32]
Tanay Gajjar Best Sound Recording Won[33]
2015 Mirchi Music Awards Sanjay Leela Bhansali, Siddharth–Garima Song of the Year Nominated[34]
Shreya Ghoshal Female Vocalist of the Year
Sanjay Leela Bhansali Music Composer of the Year
Siddharth–Garima, Nasir Faraaz, Ganesh Chandanshive Lyricist of the Year
Shail–Pritesh Best Song Producer (Programming & Arranging) Won[35]
Tanay Gajjar Best Song Engineer (Recording & Mixing)
2016 National Film Awards Remo D'Souza Best Choreography Won[36]
2016 Times of India Film Awards Sanjay Leela Bhansali Best Music Composer Won[37]
Shreya Ghoshal Best Female Playback Singer Nominated[38]
Sanjay Leela Bhansali, Siddharth–Garima Song of the Year
2016 Zee Cine Awards Shreya Ghoshal Best Female Playback Singer Nominated[39]
Remo D'Souza Best Choreography
2016 Guild Film Awards Best Choreography Won

See also

References
  1. "Bajirao Mastani declared Blockbuster". DekhNews. Retrieved 7 February 2016.
  2. ""Deewani Mastani" song details". iTunes. Retrieved 17 October 2015.
  3. "Deewani Mastani Lyricist". Eros International. Retrieved 17 October 2015.
  4. "Bajirao Mastani: Deepika Padukone's dance in 'Deewani Mastani' will have a devastingly beautiful effect on you". Bollywood Life. Retrieved 18 October 2015.
  5. "Deewani Mastani: Tamil Version". Saavn. Retrieved 15 December 2015.
  6. "Deewani Mastani: Telugu Version". Saavn. Retrieved 15 December 2015.
  7. "Deewani Mastani music arrangement". MySwar. Retrieved 1 July 2016.
  8. "Deewani Mastani music arrangement". MySwar. Retrieved 1 July 2016.
  9. "Remo D'Souza ensured that "Deewani Mastani" was a mixture of Classical and Contemporary". IndiaWest.com. Retrieved 1 July 2016.
  10. "Remo D'Souza praises Deepika for her perfection in Dance". Retrieved 18 June 2016.
  11. "It took ten days to shoot the song in the beautiful 'Aina Mahal' set created at the Film City, Mumbai". IndiaWest.com. Retrieved 1 July 2016.
  12. "Bajirao Mastani: Deepika Padukone reveals how Mughal-e-Azam was responsible for Deewani Mastani". IndiaToday.in. 18 October 2015. Retrieved 1 July 2016.
  13. "Sets of 'Deewani Mastani' being turned into a museum". The Times of India. Retrieved 3 November 2015.
  14. "Deewani Mastani launched in a grand event in Delhi, followed by a fashion show where Deepika Padukone turned show stopper for Anju Modi". The Indian Express. Retrieved 18 October 2015.
  15. "Bajirao Mastani Music Review". The Times of India. Retrieved 11 December 2015.
  16. "Deewani Mastani on iTunes". iTunes. Retrieved 16 September 2015.
  17. "Deewani Mastani at Saavn". Saavn. Retrieved 16 September 2015.
  18. "Gaana Online Straming: Deewani Mastani". Gaana. Retrieved 25 November 2015.
  19. "Bajirao Mastani: Deepika Padukone's Anarkali avatar in 'Deewani Mastani' is gorgeous". FirstPost.com. Retrieved 20 October 2015.
  20. "Bajirao Mastani: I couldn't take my eyes off Deepika in Deewani Mastani, says Ranveer Singh". IndiaToday.in. Retrieved 24 October 2015.
  21. "Shreya Ghoshal can never go wrong when it comes to singing a tune beautifully, and so when she croons "Deewani Mastani"". BollywoodLife.com. Retrieved 25 November 2015.
  22. "Deepika Padukone, modern-day Madhubala?". Rediff.com. Retrieved 1 October 2015.
  23. ""Deewani Mastani" crosses 44 Million views". YouTube. Retrieved 18 October 2015.
  24. "BizAsia 2016 Concert Review: Shreya Ghoshal at London". Media247. Archived from the original on 10 May 2016. Retrieved 8 May 2016.
  25. "Amitabh Bachchan praises Sanjay Leela Bhansali's 'Bajirao Mastani' music". The Indian Express. Retrieved 17 December 2015.
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  27. "Music Review: Bajirao Mastani: India-West". India-West. Retrieved 27 November 2015.
  28. "Music Review: Bajirao Mastani: Koimoi". Koimoi. Retrieved 7 December 2015.
  29. ""Deewani Mastani marked as Platinum Jubilee Song by the Mirchi Music Top 20 countdown"".
  30. "Shreya bags her 6th Filmfare Award for her mesmerising "Deewani Mastani" song". India.com. India.com. 15 January 2016. Retrieved 15 January 2016.
  31. "GIMA: Film Music Winners 2016". Global Indian Music Academy Awards. Archived from the original on 12 April 2016. Retrieved 12 April 2016.
  32. "Nominations 2016 - IIFA". International Indian Film Academy Awards. Archived from the original on 27 May 2016. Retrieved 27 May 2016.
  33. "IIFA 2016: Winners List". International Indian Film Academy Awards. Retrieved 25 June 2016.
  34. "Mirchi Music Awards 2015 Nominations". Mirchi Music Awards. Archived from the original on 30 March 2016. Retrieved 22 May 2016.
  35. "8th Mirchi Music Awards: Complete list of winners". The Times of India. 1 March 2016. Archived from the original on 19 April 2016. Retrieved 22 May 2016.
  36. "Winners of 63rd National Film Awards 2015" (PDF). Directorate of Film Festivals. Retrieved 28 March 2016.
  37. "TOIFA 2016: 'Bajirao Mastani' Bags 6 Awards, Celebs Have a Rocking Night". India-West. 21 March 2016. Archived from the original on 22 May 2016. Retrieved 9 April 2016.
  38. Mehta, Ankita (10 March 2016). "TOIFA Awards 2016: Parineeti Chopra-Riteish Deshmukh to host event, SRK, Varun Dhawan to perform; list of nominees". International Business Time. Archived from the original on 11 March 2016. Retrieved 11 March 2016.
  39. "Zee Cine Awards 2016: Shreya Ghoshal and Remo D'Souza bag nominations for "Deewani Mastani"". Daily News and Analysis. 18 February 2016. Archived from the original on 22 May 2016. Retrieved 22 May 2016.
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