Deseo (Paulina Rubio album)

Since 2012—in full promotion of her final studio album with long-term, entitled Bravísima! which was a re-packaging of the singer's original studio album a year prior— Paulina Rubio was coach in different versions of the competition television series La Voz and joined the panel of third and final season of the American music competition television show The X Factor, where she replaced Britney Spears. At the end of 2013 Universal Music released Rubio's first compilation album entitled Pau Factor, containing the most successful songs of the artist of her six studio albums under the record label.

Rubio first teased a new single on Valentine's Day in 2014, playing a "La Bomba"-esque song "Cuanto Te Quiero" with producers in the studio.[4] Even though she performed it live several times, the song's release as the album lead single was cancelled for unknown reasons.

A new single was released in January 2015, "Mi Nuevo Vicio", featuring Colombian group Morat, which was speculated would be the first single from Rubio's eleventh studio album. The song was a succes in Spain and Latin America, specially in the first territorie, where reached number one Physical/Digital Songs, but the singer did not reveal the release of a new album. In a March 2020 interview with EFE, Rubio discussed that in these time she worked "more as a producer, businesswoman, and, above all, as a mentor [in differents music competition television show]."[5]

In December 2016, she confirmed that the new album will feature contributions by DJ Snake and Selena Gomez, stating: "My new album is like another member of the team, or the family. It will be a true warrior, has something from all genres, from banda to pop, collaborations with DJ Snake and Selena Gomez. I tried to keep a key element: that the music is danceable".[6] Gomez representatives later denied that she worked with Rubio.

Rubio then continued to release multiple singles "Si Te Vas (Paulina Rubio song)", "Me Quema" and "Desire (Me Tienes Loquita)" before finally revealing the title and release date of her new album, Deseo, announcing it will be released on September 14, 2018, a week after the release of another single titled "Suave Y Sutil" and released on September 7, 2018. The song features a return to her pop sound being a departure from the reggaeton oriented singles that preceded. The single was produced by Andrés Torres and Mauricio Rengifo responsible for productions of Latin hits like "Despacito" and "Echame La Culpa" from Luis Fonsi.

The album peaked at #18 in the Spanish Promusicae album charts and #13 in the US Billboard Latin Pop Albums. The album eventually was certified gold in Chile.[3]

Rubio is set to kick off her fourth world tour Deseo Tour in support of the album. The tour began on 9 June 2019 in Santiago, Chile at the Gran Arena Monticiello. Paulina took part of a concert organized by La Voz in the WiZink Center in Madrid, Spain on June 8, 2019. She was accompanied by the other three coaches, Luis Fonsi, Antonio Orozco and Pablo Lopez; the coacher's advisors, David Bustamante, Karol G, Antonio Jose and Miriam Rodriguez; and the contestants, Andres Martin, Maria Espinosa, Javi Moya and Angel Cortes. David Bisbal and Helena Bianco (winner of La Voz Senior) were invited to the concert. She was also the first pop artist to perform in Monterrey's Showcenter Complex in Monterrey, Mexico, on June 22, 2019. She is also set to perform in San Jose, CA on September 12, 2019, also hitting New York, Los Angeles, Chicago, Houston, among others, before concluding in Washington, DC on September 29, 2019.

Rubio released a deluxe edition of the album titled Deseo Edicion Especial. It included four new songs, in addition to the original tracklist of the album. "Ya No Me Engañas" was released in April, 2019, as the first single from the special edition.

• "Mi Nuevo Vicio", the album's first single, features Colombian band Morat. It was written by Morat and Mauricio Rengifo. It reached number two in Spain,[7] and number 16 in Mexico.[8] It additionally attained a 2x Platinum certification in Spain for sales of 80,000 copies.[9]
• "Si Te Vas" was released digitally via the iTunes Store by the Spanish division of Universal Music Group on January 22, 2016 as the second single from the album. A second version of the song was also released in the reggaeton genre featuring Alexis & Fido.
• "Me Quema" was released on November 11, 2016 as the third single from Deseo. The song was written by Juan Pablo Villamil, Simon Vargas and Juan Pablo Isaza, with a production by Andrés Torres and Mauricio Rengifo.
• "Desire (Me Tienes Loquita)" was released on May 25, 2018, as the album's fourth single. It featured Venezuelan singer Nacho.
• "Suave y Sutil" was released on September 7, 2018 as the fifth single from the album. The pop-rock song was written by La Oreja de Van Gogh's Xabier San Martín, who previously worked with Rubio on her smash song "Ni Una Sola Palabra" and produced by Andrés Torres and Mauricio Rengifo.
• "Ya No Me Engañas" was released as the first single from the album's deluxe edition, Deseo Edicion Especial. It was written by Xabi San Martin and produced by hit-makers Andres Torres and Mauricio Rengifo.