E.M.A.S.

E.M.A.S, (i.e. "gold", but also as a stylism for "Edaran Muzik Aspirasi Semasa"), is the tenth studio album from Malaysian pop singer-songwriter Siti Nurhaliza. The album was released on 3 March 2003 in Malaysia, Singapore and Brunei and at a later time in Indonesia. This album also includes a mini-VCD that features a video message from Siti and 2 video clips of "Bukan Cinta Biasa" and "Ku Milikmu".

E.M.A.S
Studio album by
Siti Nurhaliza
Released3 March 2003
GenrePop
Length44:43
LabelSuria Records
ProducerTan Su Loke (Executive producer), Aubrey Suwito, Helen Yap, Zulkefli Majid, Aidit Alfian, Azmeer, Zuraini, Julfekar, Ajai & Wong
Siti Nurhaliza chronology
Sanggar Mustika
(2002)		 E.M.A.S
(2003)		 Anugerah Aidilfitri
(2003)

Another notable singles include "Debaran Cinta" & "Sebenar Cinta". E.M.A.S has been the most successful album in Siti's career as a singer. The album has sold over 300,000 copies in Indonesia.[1] The album received quite a number of prestigious awards.

In addition to Siti's career, she wrote the lyrics for five songs on the album.

The album has been nominated for the Best Album Cover, won Best Vocal Performance in an Album (Female), Best Musical Arrangement in a Song ("Bukan Cinta Biasa"), Best Pop Album and Best Album at the Anugerah Industri Muzik in 2004.

Production

Siti Nurhaliza telling about the inspiration for E.M.A.S:

"E.M.A.S (Edaran Muzik Aspirasi Semasa) was produced based on my observation on the contemporary music releases. Each day [and] each year, taste [in music] is changing and I have too find suitable ideas so that each album that I release can be accepted by all."[lower-alpha 1]

The album was her second album to be produced by Aubrey Suwito after Safa (2001), with Tan Su Loke as the executive producer. Other producers include Helen Yap, Zulkefli Majid, Aidit Alfian, Azmeer, Zuraini, Julfekar, Ajai & Wong. Siti also contributed lyrics for five songs.

Reception and critical response

To promote the launch and release of E.M.A.S in Indonesia, Siti embarked on a 6-day promotional tour including being invited as guests for well-known Indonesian television shows.[2] E.M.A.S met positive reviews from Malaysian music critics. Zul Husni of Berita Harian reviewed the album as a proof of Siti's maturity after more than 8 years in the music industry.[3] A reviewer for Harian Metro praised Siti for maintaining her standard in giving her best when singing any songs.[4] In a favourable review by Jad Mahidin of Sunday Mail, he gave the album a four-star rating.[5] He said the album was "enjoyable" from start to finish and praised her "impressive vocal work throughout the album".[5] Suzan Ahmad of Berita Minggu also echoed Jad's opinion in praising Siti's vocals in the album.[6]

Track listing
No.TitleLyricsMusicLength
1."Bukan Cinta Biasa"Siti NurhalizaDewiq4:23
2."Debaran Cinta"Faridah A. RazakZuraini3:40
3."Untuk Selamanya"Rashid S.Julfekar4:54
4."Ku Yakini"Siti NurhalizaHelen Yap4:58
5."Oda Bumi Anbia"Ad SamadMat S. W4:14
6."Janji Kasih"Siti NurhalizaAidit Alfian5:00
7."Sebenar Cinta"Siti NurhalizaAjai4:24
8."Airmata Ibu"Ad Samad, TantyAiman4:20
9."Ku Milikmu"Siti NurhalizaZuraini, M. Zulkifli3:36
10."Di Sini Ku Berjanji"SenibayanAzmeer4:46
Bonus VCD
No.TitleWriter(s)Producer(s)Length
1."Intro: Siti"   
2."Bukan Cinta Biasa"Dewiq,Siti NurhalizaDewiq,Siti Nurhaliza4:23
3."Ku Milikmu"M. Zulkifli, Siti NurhalizaZuraini3:36

Awards

2003
Awards Ceremony Award
Indonesian Music Awards Malaysian Best Album[1]
Anugerah ERA Chosen Music Video ("Bukan Cinta Biasa")
Anugerah Juara Lagu Ke-18 Best Performance ("Ku Milikmu")

2004
Awards Ceremony Award
Anugerah Planet Muzik Most Popular Song ("Bukan Cinta Biasa")[7]
Most Popular Singer[7]
Best Female Artist ("EMAS")[7]
Anugerah Industri Muzik Best Vocal Performance in an Album (Female)[8]
Best Musical Arrangement in an Album[8]
Best Pop Album[8]
Best Album[8]

Explanatory notes
  1. Original:" E.M.A.S (Edaran Muzik Aspirasi Semasa) terhasil di atas pengamatan Siti mengenai peredaran arus muzik semasa. Saban hari saban tahun, citarasa semakin berubah dan Siti juga harus mencari idea-idea yang bersesuaian agar setiap album yang Siti keluarkan dapat diterima oleh semua pihak."

References
  1. ABD. AZIZ ITAR (5 October 2003). "Siti Nurhaliza menang Anugerah Muzik Indonesia". Utusan (in Malay). Malaysia. Retrieved 30 October 2017.
  2. Utusan Malaysia Staff (22 March 2003). "Siti Nurhaliza – penuhi impian peminat seberang" [Siti Nurhaliza – fulfilling wishes from overseas fans]. Utusan Malaysia. Archived from the original on 5 April 2018. Retrieved 5 April 2018.
  3. Zul Husni (13 March 2003). "Siti pertaruh lagu Air Mata Ibu" [Siti bets on "Air Mata Ibu" song]. Berita Harian. Retrieved 6 April 2018.
  4. Harian Metro Staff (25 March 2003). "Bukan Siti biasa" [Not the normal Siti]. Harian Metro. Retrieved 6 April 2018.
  5. Jad Mahidin (30 March 2003). "Winning endeavours from two top songstresses". Sunday Mail. Retrieved 6 April 2018.
  6. Suzan Ahmad (16 March 2003). "Siti terus unggul" [Siti continues to excel]. Berita Minggu. Retrieved 6 April 2018.
  7. ARKIB (23 February 2004). "APM 2004 – Kemenangan Siti Nurhaliza sudah diduga". Utusan (in Malay). Malaysia. Archived from the original on 7 November 2017. Retrieved 30 October 2017.
  8. "Siti simply the best". The Star. Malaysia. 25 April 2004. Retrieved 30 October 2017.
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