ESOMAR

ESOMAR is a membership organization for market, social, and opinion researchers that was founded in 1947.[1][lower-alpha 1] The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation.[2] ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the International Chamber of Commerce (ICC) since 1977.[3]

ESOMAR
European Society for Opinion and Marketing Research
Formation1947 (1947)[lower-alpha 1]
HeadquartersAmsterdam, Netherlands
Coordinates52.309°N 4.948°E / 52.309; 4.948
Websiteesomar.org

History

ESOMAR was founded in 1947.[1][lower-alpha 1] In 1948 the first version of code of practice for members was published.[4] In 1976 ESOMAR and the ICC determined a single code of practice would be preferable and the first joint code of practice was published in 1977, with revisions in 1986, 1994 and 2007.[3] From the revision in 2016 the title and content was changed to include data analytics.[5]

Activities

ESOMAR produces information about market research.[6] ESOMAR produces the Research World magazine bi-monthly, with publisher Wiley Online Library claiming a worldwide circulation of close to 20,000 with the majority of the readers in Europe.[7]

Notes, references and sources

Notes
  1. ESOMAR itself claims a date of 1947 while there is an alternate claim the date is 1948, the date the ESOMAR guidance code was first published.[1]

References
  1. ESOMAR & Raben (2019).
  2. Corbin et al. (2018), pp. 171–172.
  3. ICC (2019a).
  4. Polonsky & Waller (2004), p. 72.
  5. ICC (2019b).
  6. Nilsson (2018), pp. iv, 49–51.
  7. Wiley (2019).
  • Corbin, Ruth M.; et al. (26 November 2018). Practical Guide to Comparative Advertising: Dare to Compare. Academic Press. ISBN 978-0128054710. OCLC 1078666387.CS1 maint: ref=harv (link)
  • ESOMAR; Raben, Finn (2019). "About us". esomar.org. Archived from the original on 13 December 2019. Retrieved 13 December 2019.CS1 maint: ref=harv (link)
  • ICC (2019a). "ICC/ESOMAR International Code on Market and Social Research". ICC. Archived from the original on 13 December 2019. Retrieved 13 December 2019.CS1 maint: ref=harv (link)
  • ICC (2019b). "ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics". ICC. Archived from the original on 13 December 2019. Retrieved 13 December 2019.CS1 maint: ref=harv (link)
  • Nilsson, Johan (2018). Constructing Consumer Knowledge in Market Research : An Ethnography of Epistemics (PhD). Linköping University. doi:10.3384/diss.diva-144816.CS1 maint: ref=harv (link)
  • Polonsky, Michael J.; Waller, David S. (31 August 2004). Designing and Managing a Research Project: A Business Student's Guide (1 ed.). SAGE Publications, Inc. ISBN 978-0761922490. OCLC 982525073.CS1 maint: ref=harv (link)
  • Wiley (2019). "Research World". Wiley. Archived from the original on 13 December 2019. Retrieved 13 December 2019.CS1 maint: ref=harv (link)

Further reading
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