Echoes (Will Young album)

In November 2009, Young released his first greatest hits collection, The Hits. The album was a success on the charts, being certified platinum by the British Phonographic Industry.[1] The following year, Young collaborated with electronic music duo Groove Armada on their album Black Light, singing vocals on the track "History".[2] For his fifth album, turned to music producer Richard X after listening the X-produced Steve Mason album, 2010's acclaimed Boys Outside, which prompted Young to seek him out in the first place.[3] Having previously claimed chart success with a succession of downtempo pop ballads, Young felt making a record utilizing electronic rhythms and beats was the culmination of a long-held dream.[4] On his vision, he elaborated: "It's an album that I've wanted to do for about five years, and I've been waiting like a tiger, ready to pounce. You have to evolve as a pop artist. It's like being a magician: If you show all your best hands at the beginning, you have nothing left to reveal."[4]

While X would serve as the album's chief producer, Young collaborated and co-wrote songs with various writers, including Andy Cato from Groove Armada, Kish Mauve, Fred Falke, The Sound of Arrows, Richard Stannard, and Pascal Gabriel.[4] Musically, Young sought inspiration for Echoes from fellow UK dance-pop acts Pet Shop Boys, The Communards and Everything but the Girl,[5] stating that he "wanted to hark back to that type of sound with strong bass but also very melodic."[4] Aiming for a simple synthpop sound, Young added that "changing your sound is a tricky thing to do, but I think it's come about at the right time and from the right place. It's not a massive change, and it's very genuine."[5] When Richard X joined the project, 90 percent of the album had already been written.[6] With his producing partner Pete Hofmann, he finished some arrangements and tweaks on demoes before moving into the studio.[6] Studio sessions were heavily influenced by live recording, a breakaway from previous sessions.[6]

The album artwork was revealed on 6 July 2011 on Young's official Facebook page, and later posted on Young's official website.[7] Teaser clips of several songs from the album were released by Young via Twitter shortly in advance of release.[8] A television special A Night With Will Young was aired on ITV on 27 August 2011.[9] The show featured Young performing a collection of new tracks from Echoes as well as a number of his biggest hits.[10] Beginning October 2011, Young embarked on this fifth headlining tour, the Echoes Tour to promote the album.[11]

Professional ratings

Review scores
Source	Rating
AllMusic	[12]
BBC	(favorable)[3]
Digital Spy	[13]
The Guardian	[14]
Evening Standard	[15]
The Independent	(unfavorable)[16]
musicOMH	[17]
The Scotsman	[18]
The Telegraph	[19]
Virgin Media	[20]

Echoes received generally positive reviews from music critics. Robert Copsey from Digital Spy rated the album five stars out of five and called it "a perfectly-crafted adult pop album; one that sounds contemporary without straw-clutching and classy without the pretension. The hands-in-the-air ballads "Lie Next to Me" and "Silent Valentine" prove that he's still the Will we've always known, just in a shinier, sharper and altogether more comfortable skin."[13] The Guardian writer Caroline Sullivan compared Echoes to the work of George Michael and the Pet Shop Boys. She found that "Young stamps his identity on [the songs] with vocals that convey the disenchantment of a rich young gay man who's just taken a long look at himself in the mirror. 'Classy' is the word that comes to mind all the way through these 13 songs."[14] Evening Standard's Rick Pearson complimented the album for its "playful, dancey quality" which he considered "a welcome change from the schmaltzy ballads that have characterised too much of Young's output."[15] He summed Echoes as "a daring musical makeover that will win Young many new fans."[15]

In his review for Allmusic, Jon O'Brien gave the album three and a half stars out of five and remarked that "few would have predicted that the UK's first Pop Idol would still be around a decade later, let alone making music as confident and self-assured as Echoes, which sounds like the album Young was born to make.[12] He felt that the "13 highly personal tracks [...] largely eschew his trademark MOR blue-eyed soul in favor of an understated electro sound that perfectly fits his delicate and fragile vocals."[12] Ian Wade from BBC declared Echoes a "fantastic, perfectly crafted adult pop album for people who’ve long wondered if such a thing existed anymore. It deserves to be reasonably enormous. Bravo, Will."[3] musicOMH's Jude Clarke wrote that "this release is a clear illustration of why he has succeeded in transcending his origins. Now arguably one of the UK’s most authentic, honest and engaging stars, he is perhaps the first TV show alumnus to attain true Idol status.[17] She felt "what is immediately striking is the apparently intensely personal nature of much of the material [...] delivered in Young’s tuneful yet frequently vulnerable vocal."[17] James Lachno from The Telegraph noted that while "several anodyne tracks yearn for more vocal drama, overall an understated beauty permeates this well-crafted expansion of Young’s smooth adult pop."[19]

Upon its release, Echoes entered the UK Albums Chart at number one on 28 August 2011 with first-week sales of 66,000 copies, becoming Young's third album to do so following his first two albums From Now On (2001) and Friday's Child (2003).[21] The album was eventually certified gold by the British Phonographic Industry (BPI) for sales in excess of 100,000 copies, reaching platinum status on sales by December 2011. By November 2012 the album had sold 489,500 copies in the UK alone.[4]

The first single to be released from the album was "Jealousy" on 19 August 2011.[22] The single peaked at number five in the UK,[23] becoming Young's highest charting hit since 2006. On 3 October 2011, it was announced Young would release "Come On" as the second single from the album, which is a cover of a 2009 single by Kish Mauve.[24] The single was immediately available to download, with an official date to be announced at a later date.[24] The single peaked at number 83 in the UK.[23] On 13 February 2012, the video for third single "Losing Myself" was posted on Young's YouTube page. It was officially released on 18 March 2012 and peaked at number 72.[23] "I Just Want a Lover" was released as the fourth official single on 1 July 2012 in the UK, but did not chart.

• WillYoung.co.uk – official site