Eircell

In the late 1980s, early adopters of the service numbered in their hundreds rather than thousands and paid handsomely for the phones that were available at the time through a network of independent retailers. The price for mobile phones ranged from IR£1500 to IR£2000 and 'subscribers' were typically politicians or wealthy businessmen. The market-leading phone manufacturers in the early years of the Irish market were Nokia and Motorola.

In response to negative publicity about security compromises on the TACS system during the early 1990s, Eircell introduced Ireland's first encrypted cellular phone called a Kokusai and it retailed in the region of IR£1400. Sales were poor partly because Eircell was not in the business of selling phones and because switching from encrypted to unencrypted was 'messy'. As phone prices dropped and the network rolled out to more of Ireland, sales took off reaching a milestone 100,000 subscribers by 1995 and in 1997, Eircell launched Ireland's first prepaid mobile phone service which was called 'Ready To Go'. A year later, it launched its GSM 900 networks (access code 087) which quickly took hold as users rapidly switched over to the new digital technology.