Either Way (Snakehips and Anne-Marie song)

"Either Way" is a song by British electronic music duo Snakehips and British singer Anne-Marie, featuring American rapper Joey Badass. It was written by James David, Julia Michaels, Warren "Oak" Felder, Oliver Dickinson and Joey Badass, with production handled by Snakehips, Oak and Cass Lowe. The song was released on 28 July 2017, via Sony Music.

"Either Way"
Single by Snakehips and Anne-Marie featuring Joey Badass
Released28 July 2017 (2017-07-28)
Genre
Length3:07
LabelSony
Songwriter(s)
Producer(s)
  • Snakehips
  • Oak Felder
  • Cass Lowe
Snakehips singles chronology
"Right Now"
(2017)		 "Either Way"
(2017)		 "For the F^_^k Of It"
(2018)
Anne-Marie singles chronology
"Remember I Told You"
(2017)		 "Either Way"
(2017)		 "Besándote (Remix)"
(2017)
Joey Badass singles chronology
"500 Benz"
(2017)		 "Either Way"
(2017)
Music video
"Either Way" on YouTube

Critical reception

Kat Bein of Billboard felt that the song has a "cool R&B sound". He continued: "Some low-key tropical touches add to the lazy summer haze. It also doubles as dope makeup inspo."[3] Marcus of EDM Sauce opined that the song is "elegantly crafted and natural", has "an R&B feel" and "some killer melody".[4] Matt F of HotNewHipHop thinks that Snakehips brought "their brand of catchy pop flavor" to the song and Anne-Marie's "soft, melodic tones are contrasted nicely" with Joey Badass' "gruffer, deeper delivery". He regarded the song as "another solid entry into the current musical zeitgeist for Snakehips".[5] Steph Evans of Earmilk described the collaboration as "a summertime pop jam that we'll remember".[6] Jordan Farley of Run The Trap wrote: "The sultry single bounces catchy vocals between Anne-Marie and Joey Badass over a silky future pop beat and is instantly captivating in its elegant beauty."[2] Kevin Apaza of Direct Lyrics wrote that the song is "so good" and "so catchy".[7]

Credits and personnel

Credits adapted from Tidal.[8]

  • Snakehips – producing, engineering
  • Joey Badass – writing
  • James David – composing, programming
  • Julia Michaels – writing
  • Warren "Oak" Felder – writing, co-producing, programming
  • Oliver Dickinson – writing, programming, recording engineering
  • Chris Galland – mixing engineering
  • Robin Florent – mixing engineering
  • Scott Desmarais – mixing engineering
  • Dave Kutch – mastering engineering
  • Manny Marroquin – engineering
  • Cass Lowe – co-producing, programming
  • Graeme Baldwin – recording engineering
  • Cameron Poole – recording engineering

Charts
Chart (2017) Peak
position
Australia (ARIA)[9] 64
New Zealand Heatseekers (RMNZ)[10] 4
Scotland (OCC)[11] 28
UK Singles (OCC)[12] 47

Certifications
Region CertificationCertified units/sales
United Kingdom (BPI)[13] Silver 200,000

Sales+streaming figures based on certification alone.

References
  1. David, Smyth (28 July 2017). "Five tracks to hear this week (July 28-Aug 3)". London Evening Standard. Retrieved 30 July 2017.
  2. Jordan, Farley (28 July 2017). "Snakehips Is Back With Massive Hit "Either Way" Featuring Anne-Marie and Joey Bada$$". Run The Trap. Retrieved 30 July 2017.
  3. Kat, Bein (28 July 2017). "Snakehips' 'Either Way' Video With Joey Bada$$ and Anne-Marie Is the Picture-Perfect Saturday: Watch". Billboard. Retrieved 30 July 2017.
  4. Marcus (28 July 2017). "Snakeships x Anne-Marie x Joey Bada$$ = Pure Heat "Either Way"". EDM Sauce. Retrieved 30 July 2017.
  5. Matt, F (27 July 2017). "Snakehips - Either Way Feat. Joey Bada$$ & Anne-Marie [New Song]". HotNewHipHop. Retrieved 30 July 2017.
  6. Steph, Evans (28 July 2017). "Snakehips team up with Joey Bada$$ and Anne-Marie on "Either Way"". Earmilk. Retrieved 30 July 2017.
  7. Kevin, Apaza (28 July 2017). "Snakehips & Anne-Marie's New Single "Either Way" Is So Addictive: Premiere". Direct Lyrics. Retrieved 30 July 2017.
  8. "Either Way / Snakehips TIDAL". Tidal. Retrieved 30 July 2017.
  9. "ARIA Chart Watch #432". auspOp. 5 August 2017. Retrieved 5 August 2017.
  10. "NZ Heatseekers Singles Chart". Recorded Music NZ. 7 August 2017. Retrieved 4 August 2017.
  11. "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 5 August 2017.
  12. "Official Singles Chart Top 100". Official Charts Company. Retrieved 5 August 2017.
  13. "British single certifications – Snakehips & Anne-Marie feat. Joey Badass – Either Way". British Phonographic Industry. Retrieved 25 April 2019. Select singles in the Format field. Select Silver in the Certification field. Type Either Way in the "Search BPI Awards" field and then press Enter.
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