Electric Kiss

"Electric Kiss" is a song by South Korean–Chinese boy band Exo, released on January 31, 2018, as the lead single of their first Japanese album Countdown.

For the science demonstration, see electric kiss.
"Electric Kiss"
Single by Exo
from the album Countdown
LanguageJapanese
ReleasedJanuary 31, 2018 (2018-01-31)
Recorded2017
StudioSM Studios, Seoul, South Korea
GenreJ-pop
Length3:27
LabelAvex Trax
Songwriter(s)
  • Obi Mhondere
  • Kyler Niko
  • Evan Berard
  • Junji Ishiwatari
Producer(s)Evan Berard
EXO singles chronology
"Universe"
(2017)		 "Electric Kiss"
(2018)		 "Tempo"
(2018)
Music video
"Electric Kiss" on YouTube

Release and composition

Tamar Hermann from Billboard described "Electric Kiss" as a song with "thumping beats and funky synths [that] propel the single's melody, laying out a tempo-jumping playground for Exo's vocals and raps as the track builds into its propulsive chorus".[1] The song was released on January 31 with the album.[2]

Music video

A short version of the "Electric Kiss" music video was released on December 5, 2017 by S.M. Entertainment.[3] The accompanying dance practice video was released on January 12, 2018. It features Exo trapped in mirrored rooms and glass tanks, sitting on piles of discarded objects or roaming empty buildings.[1]

The music video was broadcast on the big screen of Yunika Vision at Seibu Shinjuku Station from January 29 until February 4, 2018.[4]

Promotion

Exo performed "Electric Kiss" for the first time on January 26, 2018 on the Japanese morning TV show Sukkiri.[5] On January 27 and 28, Exo performed "Electric Kiss" during their tour Exo Planet #4 – The ElyXion in Saitama.

Charts
Chart (2018) Peak
position
Japan (Japan Hot 100)[6] 23
South Korean International (Gaon)[7] 68
US World Digital Songs (Billboard)[8] 5

Release history
Region Date Format Label
Japan January 31, 2018
Avex Trax
Various

References
  1. "EXO Drops New Japanese 'Electric Kiss' Music Video Ahead of 'Countdown' Album". Billboard. Retrieved 2018-02-07.
  2. "EXO's Upcoming Japanese Title Track Trends Worldwide After Surprise Short MV Release | Soompi". www.soompi.com. Retrieved 2018-02-07.
  3. EXO 'Electric Kiss' MV -Short Ver.-
  4. "EXO(エクソ) OFFICIAL WEBSITE". EXO(エクソ) OFFICIAL WEBSITE (in Japanese). Retrieved 2018-02-07.
  5. "[룩@재팬] "모닝 라이브, 성공적" 엑소, 日 NTV '슷키리' 출연" (in Korean). Retrieved 2018-02-07.
  6. "Billboard Japan Hot 100 | Charts | Billboard JAPAN". Billboard JAPAN (in Japanese). Retrieved 2018-02-08.
  7. "2018 Gaon International Digital Chart - Week 7". Gaon Music Chart (in Korean). Korea Music Content Industry Association. Retrieved 2018-02-23.
  8. "World Digital Song Sales: Page 1". Billboard. Retrieved 2018-02-21.
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