Element Electronics

Element Electronics is a privately held American consumer electronics company in South Carolina.

Element Electronics
TypePrivate
IndustryConsumer electronics
Headquarters392 US Hwy 321 Bypass South, Winnsboro, South Carolina, USA 29108
Key people
Mike O'Shaughnessy, Founder / President
ProductsAV Electronics; LCD TVs, LCD computer monitors
Websiteelementelectronics.com

History

In 2012, Element opened its 315,000-square-foot plant in Winnsboro, South Carolina. The company debuted its first Ultra HD and smart TVs in 2015, and it currently offers 25 different models in three series, with screen sizes ranging from 19 to 70 inches and average selling prices from $100 to $1,000.[1] The plant is estimated to bring 500 jobs to the Winnsboro area over a period of five years.

Campaigns

Heisman Trophy winner and Fox Sports analyst Matt Leinart starred in a national TV campaign for Element Electronics in the fall of 2016. The campaign included an Element-branded, on-air integration on Fox Sports called “Right Moves with Matt Leinart”, featuring Leinart breaking down the best college football plays of the week.[1] This was Element Electronics’ first national TV campaign.[2]

Products

Element Electronics offers TVs with integrated JBL sound bars as well as Roku integrated smart TVs.

References
  1. "Entering Its Element: An Exclusive Q&A With Mike O'Shaughnessy". Twice. 2016-10-07. Retrieved 2017-02-10.
  2. "Matt Leinart Brings the Action Home in New Campaign for Element Electronics | Business Wire". www.businesswire.com. Retrieved 2017-02-10.
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