Fancy Feast

Fancy Feast is a brand of gourmet cat food from Nestlé Purina PetCare. Introduced by the Carnation Company in 1982, it was originally offered in seven flavors of wet food.[1]

Fancy Feast
Product typeCat food
OwnerNestlé Purina PetCare
Introduced1982
MarketsWorldwide
Previous ownersFriskies PetCare Company (1985–2001), Carnation Company (1982–1985)
WebsiteFancy Feast

History

In 1982, Fancy Feast was introduced in 3-ounce cans of wet food in seven different varieties. It was probably the first "gourmet" cat food. In its original commercial, an announcer said, "Your cat give you that cold shoulder when you serve cold, leftover cat food? Watch it warm up to Fancy Feast". It also featured a white Persian cat who talked in her thoughts. It was sold along with Friskies and other pet foods in 1985 to Nestlé, and the merger became Friskies PetCare Company.

Slogans
  • "Fancy Feast, darling?" (1982)
  • "A moist and delicious meal in every can." (1982–1984)
  • "Good taste is easy to recognize." (1982–2005)[2][3][4]
  • "Is it love, or is it Fancy Feast?" (2005–2008)
  • "The best ingredient is love." (2010–present)[5]

Products

Collectible holiday ornaments

Fancy Feast annually releases a limited edition ornament during the Christmas holiday. The first series ornament was released in 1984.[6]

Wet Food

Classic Type

  • Chicken Feast
  • Cod, Sole and Shrimp Feast
  • Salmon and Shrimp Feast
  • Seafood Feast
  • Tender Beef and Liver Feast (Formerly known as Beef and Liver Feast)
  • Tender Chicken and Liver Feast
  • Chopped Grill Feast
  • Ocean Whitefish and Tuna Feast
  • Savory Salmon Feast
  • Tender Beef and Chicken Feast
  • Tender Beef Feast
  • Turkey and Giblets Feast

Marinated Morsels

  • Beef Feast In Gravy
  • Tuna Feast In Gravy
  • Salmon Feast In Gravy
  • Turkey Feast In Gravy

Roasted

  • Roasted Chicken Feast
  • Roasted Turkey Feast

Flaked

  • Flaked Chicken & Tuna Feast
  • Flaked Salmon & Ocean Whitefish Feast
  • Flaked Tuna & Mackerel Feast
  • Flaked Fish & Shrimp Feast
  • Flaked Trout Feast
  • Flaked Tuna Feast

Chunky

  • Chunky Chicken Feast
  • Chunky Turkey Feast
  • Chunky Chopped Grill Feast

References
  1. Nestlé Purina PetCare. "About Fancy Feast". Nestle Purina.
  2. Nestlé Purina PetCare (1988). "1988 - Commercial - Fancy Feast Gourmet Cat Food - Good taste is easy to recognize". http://www.videoarcheology.com; YouTube. Retrieved October 19, 2014.
  3. Nestlé Purina PetCare (1996). "1996 Fancy Feast Commercial". YouTube. Retrieved October 19, 2014.
  4. Swartz, Eric. "Slogan & Jingle List". The Byline Group. Retrieved October 19, 2014.
  5. Purina Fancy Feast (2013). "Fancy Feast Gourmet Cat Food TV Spot, 'Mornings'". iSpot.tv. Retrieved October 19, 2014. In this commercial, a woman wakes up to a purring cat that walks with her to the kitchen waiting to be fed Fancy Feast Mornings breakfast entrees cat food.
  6. https://www.facebook.com/media/set/?set=a.251438744918870.65037.138004982928914&type=3
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