Feels Good Man

Pepe the Frog, a character created by Matt Furie and first featured in a comic on MySpace called Boy's Club, is one of four twentysomething postcollegiate slacker friends who live together.[2][3] In one installment, Pepe is caught by one of his housemates with his pants around his ankles, urinating.[2] Asked why, he replies, "Feels good man".[2] The image becomes a viral Internet meme and is co-opted by the alt-right.[2][4]

Too late, Furie attempts to take Pepe back from the alt-right who have turned him from a cartoon character into a symbol for hate.[2] The film deals with the question of whether Pepe can be redeemed.[5][6][7]

Feels Good Man is the directorial debut of Arthur Jones.[4] Jones described the film as:[4]

The movie is really about him negotiating that uncomfortable reality for himself, [...] Matt’s personal journey really makes the movie really unique that I hope a lot of people find satisfying for a lot of reasons.

Jones, who was also film editor, finished the edit two days prior to the premiere at the Sundance Film Festival.[4] He described the editing process as a "slow-rolling panic attack", but said he was looking forward to showing the film at the festival.[4]

As of early February 2020 the film was seeking distribution.[8] It also appeared as part of PBS's Independent Lens.[9] In October 2020, it was broadcast by the BBC as part of its Storyville series[10]

Pepe the Frog as a graffito alongside the quote "Give me liberty or give me death", which was used in the 2019–20 Hong Kong protests.

On the review aggregator website Rotten Tomatoes, the film holds an approval rating of 96%, based on 72 reviews, with an average rating of 7.80/10. The website's consensus reads, "A cautionary tale on internet culture, Feels Good Man is a compelling look at an artist's journey to salvage his creation."[11] On Metacritic, the film has a weighted average score of 79 out of 100, based on 18 critics, indicating "generally favorable reviews".[12]

Nick Allen of RogerEbert.com wrote: "Jones' movie is a beacon of internet literacy about a whole new language—that memes are flexible, omnipotent, and pieces of a phenomenon more powerful than their creators".[5] Daniel Fienberg, writing for The Hollywood Reporter, said: "Feels Good Man is terrific at building up to its argument. It doesn't make me understand the apparently lucrative phenomenon of Pepe-currency or rare Pepes, but otherwise most of the lines it draws through online train wreck culture and shifts in mainstream culture are clear, harrowing and appropriately cautionary".[6]

David Ehrlich of the IndieWire wrote: "There's only so much anyone in his position could've done, but Jones' entertaining documentary also hints at how open-source ideation cuts both ways. If it's true that nobody owns anything on the internet, that means nobody owns anything on the internet — not Matt Furie, and not the trolls who took Pepe away from him".[7] Nick Schager wrote for Variety: "Driven by Ari Balouzian and Ryan Hope's alternately playful, anxious and mournful score, 'Feels Good Man' offers an inside peek at the internet's growing ability to affect and shape modern society, which often makes the film a nightmare about extremism and technology".[3]

Vox Media's Polygon called it "the most important political film of 2020".[8]

Feels Good Man won a U.S. Documentary Special Jury Award for Emerging Filmmaker at the Sundance Film Festival.[13][14] It was also nominated in the festival's U.S. Documentary Competition.[15]

• Feels Good Man at IMDb
• Trailer
• Official website