Find My Kids

Find My Kids is a mobile application that allows parents to monitor the location of their children. The family GPS-tracker was created in 2016 and it is used to track locations. It is intended primarily for tracking the geo-location and movements of a child using a mobile application or special children's watches with GPS support.[1] The service notifies parents of the exit from the established zones and records the child's movement history in the absence of access to the Internet. The application has about 2 million users worldwide.[2]

Find My Kids
EngineiOS, Android
Operating systemiOS 9 and newer, Android 4.2 and newer
LicenseProprietary software
Websitefindmykids.org

Origin

The Find My Kids app appeared on the Russian market in June 2016. The aim of the developers was to create an application that would allow parents to not worry about their children. The project received a very positive response from the target audience in Russia in 2017,[3] and the company began to develop rapidly. The team consisted of nine people in December 2017, and now employs twenty-four people a year on.

The company successfully entered the world market in 2018 and most of the users of the application are outside the CIS countries already in 2019. Among them are Turkey, India, Italy, Brazil, the United States, Indonesia, the UK, etc.

About the company

The mobile application Find My Kids is the first proprietary product of the Russian company Refresh (Russian: Рефрэш). The company has been developing its own software “Geo-tracking platform” since 2017. The platform's peculiarity is the use of machine learning mechanisms,[4] due to which the accuracy of coordinate determination is significantly increased and the battery life of the device is preserved.

Over 40 people are currently working on the support and development of the service. The head office of the company is in Perm. The service also has representative offices in Moscow and Yekaterinburg.

The founders of the project Find My Kids plan, in the near future, to launch several new products based on the platform,[4] including a platform for monitoring corporate employees; GPS tracker for pets and farm animals that does not require recharging.

Functioning principle

Find My Kids is a modular automated system with a client-server architecture. Two mobile applications are key parts of the system:

  • The mobile application Find My Kids is designed to obtain information about the location, movement and surroundings of the child from devices on which the connected mobile app Chat with parents is installed.
  • The application Chat with Parents uses modern methods for determining geolocation (via mobile network, Wi-Fi networks, and GPS) and uses its own patented methods of processing geodata, which in most situations allows you to determine the location of a device with an accuracy of 20-100m. The data collected by the application is sent through the server to the app Find My Kids, which is installed on the parent's phone.

Applications work via the Internet. In its absence the app accumulates data and sends the location information after connecting to the network.

Use of the application is allowed only with the consent of the child.[5] Personal data is stored in accordance with the law, kidSAFE Internet safety[6] and privacy certificate and GDPR policy.

Key features

The application uses the GPS tracking function to determine the location. The main functions of the service include the following:

  • GPS-locator.
  • History of movement (data is recorded and stored both with the Internet and without access to the Internet).
  • Recording sound around the child's device.
  • Send a loud beep to the child's device, even if the gadget is in silent mode.
  • Application usage statistics.
  • Notifications of the child entering and leaving the designated area.
  • Battery monitoring.
  • SOS-signal from the child with their exact location and sound recording around.
  • The mobile application Find My Kids has a free version with a limited functional set. To unlock access, users must purchase a license.

List of supported GPS-watch models

The application is compatible with the watch models Q50, Q90, Q100, W9, I8, G100, Aimoto Sport and many others.[7]

Distribution

The service is actively developing outside the Russian Federation. Last year, the share of foreign revenue was 10-15%. Now almost 50% comes from abroad. The countries where the application is most popular include the following: Russia (the audience is more than 700 thousand users); Turkey (135 thousand); Kazakhstan (110 thousand); India (86 thousand); Poland and Italy (80 thousand each); Romania, Ukraine, and Brazil (more than 65 thousand) and others.[4]

According to the company, its target audience in Russia is approximately 15 million families, and in countries where the application is now actively used, this is more than 60 million.

The service is translated and localized in 40 languages and is widely used in the CIS countries, Europe, the United States, and Latin America.

Partnership and cooperation

The project collaborates with the National Center for Missing & Exploited Children.[8] Parents, having pressed a special button, receive brief instructions on what to do if the child is lost, and can call the hotline of the center with one click.[9]

The phone maker INOI provides a Find My Kids lifetime license[10] as a gift when purchasing a model of the INOI kPhone[11] baby gadget with an integrated application.[12]

Communication service provider Rostelecom and the mobile operator in the Republic of Kazakhstan Activ offer special conditions for the Find My Kids license for their subscribers.[13][14][15][16]

The service has 10 official partner companies in Russia and Europe offering GPS watches licensed by the Find My Kids application:[13] SmartBabyWatch, IQWatch, Leoteck, KidsNav.

Awards and recognition

The service is widely recognized among users and is the owner of various awards:

  • The project received one of the Google Play nominations “Best Google apps of 2017” at the end of 2017;[17][18][19][20]
  • The application has been a leader in the category of motherhood and childhood in Google Play since September 2017;[19] included in the TOP-5 category Education in Appstore in January 2018;[19]
  • The service received an award in the nomination “City Technologies at the Moscow Urban Forum 2018”.[19][21]

Notes
  1. ""Где мои дети": ребенок под присмотром" (in Russian). 4PDA - Новости мира мобильных устройств. Retrieved 2019-12-24.
  2. "Как пермское приложение для контроля за детьми стало популярным среди родителей по всему миру" (in Russian). www.chitaitext.ru. Retrieved 2019-12-24.
  3. "Я тебе покажу: как выручить 130 млн руб. на контроле за детьми". РБК Pro. Retrieved 2019-12-24.
  4. "10 млн Android-пользователей выбирают "Где Мои Дети"" (in Russian). Retrieved 2019-12-24.
  5. "Где мои дети: локатор для телефона и gps-часов v1.9.9 Premium [Android]" (in Russian). comunicart.ru. Retrieved 2019-12-24.
  6. "Find My Kids & Chat With Parents is certified by the kidSAFE Seal Program". www.kidsafeseal.com. Retrieved 2019-12-24.
  7. "5 способов определить, поддерживает ли "Где мои дети" ваши gps часы" (in Russian). Retrieved 2020-03-03.
  8. "Национальный центр помощи пропавшим и пострадавшим детям". findchild.ru. Retrieved 2019-12-24.
  9. "Что делать, если потерялся ребенок" (in Russian). Retrieved 2019-12-24.
  10. "Смартфон для ребенка – не контроля ради, а безопасности" (in Russian). Компьютерра. 2019-10-30. Retrieved 2019-12-24.
  11. "Зачем ребенку смартфон, и как с его помощью контролировать свое чадо. На примере отечественного INOI kPhone" (in Russian). Рамблер/новости. Retrieved 2019-12-24.
  12. "INOI kPhone" (in Russian). inoi.com. Retrieved 2019-12-24.
  13. ""Ростелеком" покажет "Где мои дети"" (in Russian). www.kommersant.ru. 2018-07-26. Retrieved 2019-12-24.
  14. "Где мои дети" (in Russian). Kcell - GSM Kazakhstan. Retrieved 2019-12-24.
  15. G. S. M. Kazakhstan. "Где мои дети" (in Russian). Kcell - GSM Kazakhstan. Retrieved 2019-12-24.
  16. ""Ростелеком" покажет "Где мои дети"" (in Russian). www.company.rt.ru. Retrieved 2019-12-24.
  17. "Лучшие Android-приложения 2017 года по версии Google" (in Russian). Лайфхакер. Retrieved 2019-12-24.
  18. Ольга Дмитриева. "Лучшие приложения 2017 года для россиян по версии Google" (in Russian). Онлайн-журнал CHIP. Retrieved 2019-12-24.
  19. "Moscow Urban Forum • Проекты: Где мои дети: будь спокоен за ребенка" (in Russian). Moscow Urban Forum. Retrieved 2019-12-24.
  20. "Итоги года — 2017: лучшие гаджеты и приложения". www.spletnik.ru. Retrieved 2019-12-24.
  21. "На Московском урбанистическом форуме наградили лучшие проекты". Афиша. Retrieved 2019-12-24.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.