Flex Seal

Flex Seal is an American brand of adhesive bonding products made by the family-owned company Swift Response in Weston, Florida.[1] Founded in 2011 and is based in Weston, FL.[1] As of August 2019, the company employs 100 people led by its pitchman and chief executive officer Phil Swift.[1]

Flex Seal products
(Swift Response, LLC)
TypePrivate
IndustryChemical industry
Founded2011
Headquarters
Weston, Florida
,
U.S.
Area served
United States
Key people
Phil Swift (CEO)
Products
  • Flex Seal
  • Flex Shot
  • Flex Tape
  • Flex Glue
  • Flex Minis
  • Flex Paste
Number of employees
100 (2019)
Websiteflexsealproducts.com

About

The Flex Seal Family of Products was incorporated on February 28, 2011, by Phil and Alan Swift.[2]

The company makes a line of adhesive bonding products that are based around the concept of liquid rubber.[3]

Flex Shot was released as an alternative to a caulk gun.[4] Flex Tape was released as a waterproof tape.[5] Flex Glue was released as a fix-all adhesive.[6]

Products

Flex Seal - It is a liquid rubber. The texture is thick liquid that can be sprayed from a can.

Flex Shot - It is thick sealant rubber.[7]

Flex Seal Liquid - It is a thick waterproof liquid for water based surfaces.[8]

Flex Tape - It is a waterproof tape formulated with thick rubberized backing that is flexible when used.[9]

Flex Glue - It is a waterproof glue that is rubberized.[10]

Flex Minis - Are mini portable versions for on the go use. [11]

Flex Paste - It is a thick rubberized paste.[12]

Advertising
Ross Chastain driving a Flex Seal-sponsored NASCAR Xfinity Series car at Road America in 2017

Flex Seal has gained attention for its television advertising, which Inside Edition says has some exaggerated implied claims about the lifespan of the bond.[13] The adverts have become Internet memes.

Since 2013, the company has sponsored NASCAR Xfinity Series team JD Motorsports,[14] sponsoring drivers who have included Ross Chastain, Landon Cassill, and Jeffrey Earnhardt.[15] During one 2017 race, Flex Tape was used to repair crash damage on the car the company sponsored, which was driven by Garrett Smithley.[16]

References
  1. Arrojas, Matthew (August 23, 2019). "Weston-based Swift Response to release new product in retail stores". The Business Journals. Retrieved September 29, 2019.
  2. Kelly, Lauren (August 7, 2020). "Flex Seal Family of Products founder Phil Swift talks Houston connection". KPRC. Retrieved February 4, 2021.
  3. "Flex Seal Reviews – Flex Seal Liquid, Flex Seal Tape and Flex Seal Brite Spray". Cleveland Hall Design. Retrieved May 19, 2018.
  4. "Flex Shot Review 2015: Does It Work?". Waffles At Noon. April 8, 2015. Retrieved May 26, 2018.
  5. Ebsen, Robert. "I Am Holding It All Together with (Flex) Tape". The Front Page Online. Retrieved May 26, 2018.
  6. "How Effective Is Flex Glue? Inside Edition Puts 'As Seen on TV' Adhesive to the Test". Inside Edition. April 30, 2018. Retrieved May 26, 2018.
  7. "Flex Shot | Flex Seal Family of Products Official Site". Official Site – Flex Seal® Family Of Products. Retrieved February 4, 2021.
  8. "Flex Seal Liquid | Flex Seal Family of Products Official Site". Official Site – Flex Seal® Family Of Products. Retrieved February 4, 2021.
  9. "Flex Tape | Flex Seal Family of Products Official Site". Official Site – Flex Seal® Family Of Products. Retrieved February 4, 2021.
  10. "Flex Glue | Flex Seal Family of Products Official Site". Official Site – Flex Seal® Family Of Products. Retrieved February 4, 2021.
  11. "Flex MINIs". Official Site – Flex Seal® Family Of Products. Retrieved February 4, 2021.
  12. "Flex Paste™ | Flex Seal Family of Products Official Site". Official Site – Flex Seal® Family Of Products. Retrieved February 4, 2021.
  13. "Are The Commercials Hyped Up? Investigation Tests Whether 'Flex Tape' Can Hold a Boat Together (Inside Edition)". Yahoo News. September 21, 2017.
  14. "Flex Seal returning to JDM for sixth season". Jayski's Silly Season Site. ESPN. January 31, 2018. Retrieved May 19, 2018.
  15. "Sponsor Search Page". Racing Reference. Retrieved May 26, 2018.
  16. Jordan, Jerry. "Garrett Smithley brings home Top 5 at Daytona for JD Motorsports". Kickin The Tires. Retrieved May 26, 2018.
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