Flex Seal
Flex Seal is an American brand of adhesive bonding products made by the family-owned company Swift Response in Weston, Florida.[1] Founded in 2011 and is based in Weston, FL.[1] As of August 2019, the company employs 100 people led by its pitchman and chief executive officer Phil Swift.[1]
Type | Private |
---|---|
Industry | Chemical industry |
Founded | 2011 |
Headquarters | , U.S. |
Area served | United States |
Key people | Phil Swift (CEO) |
Products |
|
Number of employees | 100 (2019) |
Website | flexsealproducts.com |
About
The Flex Seal Family of Products was incorporated on February 28, 2011, by Phil and Alan Swift.[2]
The company makes a line of adhesive bonding products that are based around the concept of liquid rubber.[3]
Flex Shot was released as an alternative to a caulk gun.[4] Flex Tape was released as a waterproof tape.[5] Flex Glue was released as a fix-all adhesive.[6]
Products
Flex Seal - It is a liquid rubber. The texture is thick liquid that can be sprayed from a can.
Flex Shot - It is thick sealant rubber.[7]
Flex Seal Liquid - It is a thick waterproof liquid for water based surfaces.[8]
Flex Tape - It is a waterproof tape formulated with thick rubberized backing that is flexible when used.[9]
Flex Glue - It is a waterproof glue that is rubberized.[10]
Flex Minis - Are mini portable versions for on the go use. [11]
Flex Paste - It is a thick rubberized paste.[12]
Advertising
Flex Seal has gained attention for its television advertising, which Inside Edition says has some exaggerated implied claims about the lifespan of the bond.[13] The adverts have become Internet memes.
Since 2013, the company has sponsored NASCAR Xfinity Series team JD Motorsports,[14] sponsoring drivers who have included Ross Chastain, Landon Cassill, and Jeffrey Earnhardt.[15] During one 2017 race, Flex Tape was used to repair crash damage on the car the company sponsored, which was driven by Garrett Smithley.[16]
References
- Arrojas, Matthew (August 23, 2019). "Weston-based Swift Response to release new product in retail stores". The Business Journals. Retrieved September 29, 2019.
- Kelly, Lauren (August 7, 2020). "Flex Seal Family of Products founder Phil Swift talks Houston connection". KPRC. Retrieved February 4, 2021.
- "Flex Seal Reviews – Flex Seal Liquid, Flex Seal Tape and Flex Seal Brite Spray". Cleveland Hall Design. Retrieved May 19, 2018.
- "Flex Shot Review 2015: Does It Work?". Waffles At Noon. April 8, 2015. Retrieved May 26, 2018.
- Ebsen, Robert. "I Am Holding It All Together with (Flex) Tape". The Front Page Online. Retrieved May 26, 2018.
- "How Effective Is Flex Glue? Inside Edition Puts 'As Seen on TV' Adhesive to the Test". Inside Edition. April 30, 2018. Retrieved May 26, 2018.
- "Flex Shot | Flex Seal Family of Products Official Site". Official Site – Flex Seal® Family Of Products. Retrieved February 4, 2021.
- "Flex Seal Liquid | Flex Seal Family of Products Official Site". Official Site – Flex Seal® Family Of Products. Retrieved February 4, 2021.
- "Flex Tape | Flex Seal Family of Products Official Site". Official Site – Flex Seal® Family Of Products. Retrieved February 4, 2021.
- "Flex Glue | Flex Seal Family of Products Official Site". Official Site – Flex Seal® Family Of Products. Retrieved February 4, 2021.
- "Flex MINIs". Official Site – Flex Seal® Family Of Products. Retrieved February 4, 2021.
- "Flex Paste™ | Flex Seal Family of Products Official Site". Official Site – Flex Seal® Family Of Products. Retrieved February 4, 2021.
- "Are The Commercials Hyped Up? Investigation Tests Whether 'Flex Tape' Can Hold a Boat Together (Inside Edition)". Yahoo News. September 21, 2017.
- "Flex Seal returning to JDM for sixth season". Jayski's Silly Season Site. ESPN. January 31, 2018. Retrieved May 19, 2018.
- "Sponsor Search Page". Racing Reference. Retrieved May 26, 2018.
- Jordan, Jerry. "Garrett Smithley brings home Top 5 at Daytona for JD Motorsports". Kickin The Tires. Retrieved May 26, 2018.