Fordlands

Fordlands is a western suburb of Rotorua in the Bay of Plenty Region of New Zealand's North Island.

Fordlands
Suburb
CountryNew Zealand
Local authorityRotorua Lakes
Electoral wardSouth
Population
 (2018)[1]
 • Total2,460
Pukehangi Mangakakahi
Sunnybrook
Fordlands
 Utuhina
Pomare Matipo Heights Hillcrest

The area is named for Harry Ford, whose model dairy farm became the suburb.[2][3]

It was described in 2017 as the most deprived suburb in New Zealand.[4] The suburb was an inspiration for the novel Once Were Warriors by Alan Duff.[5]

Demographics
Historical population
YearPop.±% p.a.
20062,307—    
20132,118−1.21%
20182,460+3.04%
Source: [1]

Fordlands had a population of 2,460 at the 2018 New Zealand census, an increase of 342 people (16.1%) since the 2013 census, and an increase of 153 people (6.6%) since the 2006 census. There were 723 households. There were 1,164 males and 1,296 females, giving a sex ratio of 0.9 males per female. The median age was 28.4 years (compared with 37.4 years nationally), with 711 people (28.9%) aged under 15 years, 570 (23.2%) aged 15 to 29, 969 (39.4%) aged 30 to 64, and 210 (8.5%) aged 65 or older.

Ethnicities were 34.4% European/Pākehā, 67.8% Māori, 14.1% Pacific peoples, 6.2% Asian, and 1.1% other ethnicities (totals add to more than 100% since people could identify with multiple ethnicities).

The proportion of people born overseas was 10.6%, compared with 27.1% nationally.

Although some people objected to giving their religion, 49.8% had no religion, 35.7% were Christian, 0.7% were Hindu, 0.2% were Muslim, 0.2% were Buddhist and 8.3% had other religions.

Of those at least 15 years old, 162 (9.3%) people had a bachelor or higher degree, and 417 (23.8%) people had no formal qualifications. The median income was $19,800, compared with $31,800 nationally. The employment status of those at least 15 was that 726 (41.5%) people were employed full-time, 234 (13.4%) were part-time, and 243 (13.9%) were unemployed.[1]

References
  1. "Statistical area 1 dataset for 2018 Census". Statistics New Zealand. March 2020. Fordlands (199700). 2018 Census place summary: Fordlands
  2. "Rotorua Central Area: Build Heritage Study" (PDF). Rotorua Lakes Council. p. 1. Retrieved 20 December 2020.
  3. "Henry Pullar "Harry" Ford". Find a Grave. Retrieved 20 December 2020.
  4. Flood, Ben (10 November 2017). "The locals proud to call Fordlands home". Rotorua Daily Post.
  5. Biddle, Donna-Lee (4 November 2018). "Welcome to Fordlands, the Rotorua suburb that inspired Once Were Warriors". Stuff.

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