Frisbee (TV channel)

Frisbee is an Italian TV channel marketed towards a child audience and owned by Discovery, Inc.

Frisbee
CountryItaly
SloganFantasia senza limiti
(Unlimited Imagination)
HeadquartersRome
Programming
Language(s)Italian
Picture format576i (SDTV)
Ownership
OwnerSwitchover Media (2010-2013)
Discovery Italia (2013-present)
Sister channelsK2
History
Launched12 June 2010[1]
Links
Websitewww.frisbeetv.it
Availability
Terrestrial
DigitalChannel 44
Satellite
Sky ItaliaChannel 627

History

Frisbee was launched by Switchover Media on 12 June 2010.[1] The channel was marketed at a male audience as a "Channel of Heroes".[1]

After Switchover was acquired by Discovery Communications, On June 30, 2013 the channel rebranded in order to target a female audience and switched its aspect ratio to 16:9.

On April 30, 2015, the channel rebranded again and changed its focus to a general 4-9 year old audience.[2]

Programs

During the beginning of the channel's existence, almost all the programmes featured were ex-Jetix shows acquired from Disney-ABC International Television, which meant for the first few years, the channel would not need to acquire any new programming. Frisbee's top-drawing programs for the first few months were Transformers: Robots in Disguise, Spider-Man: The Animated Series, MegaMan NT Warrior, and Sonic X.[1]

Current

Former

Notes
  1. Calder, Kate (October 22, 2010). "New Italian kids channels bank on digital switchover". Kidscreen. Retrieved March 12, 2014.
  2. https://www.primaonline.it/2015/04/29/201925/discovery-cambia-veste-grafica-a-frisbee-dal-30-aprile-nuovi-logo-e-visual-identity-per-il-canale-kids/
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