Group Nine Media

Group Nine Media is an American digital media holding company based in New York City. The company comprises Thrillist, NowThis, The Dodo, and Seeker.[2][3] The four brands and former brand Sourcefed, merged to form Group Nine Media in October 2016. In October 2019, Group Nine Media acquired PopSugar.[4]

Group Nine Media, Inc.
TypePrivately held company
FoundedOctober 2016 (2016-10)
FounderBen Lerer
Headquarters
New York City[1]
Key people
Ben Lerer (CEO)
Christa Carone (President)
Number of employees
415+ (2016)
ParentDiscovery, Inc. (35%)
SubsidiariesThe Dodo
JASH
NowThis
PopSugar
Seeker
Thrillist
Websitewww.groupninemedia.com

At the time of the merger, Discovery Communications announced a $100 million minority investment in the collective organization, becoming the biggest shareholder before Axel Springer. Discovery also acquired the right to obtain a majority stake later if it so chooses.[5]

Ben Lerer, founder of Thrillist and managing director of Lerer Hippeau Ventures, serves as CEO of Group Nine Media.[6]

References
  1. "Group Nine Media Inc". Bloomberg. Retrieved November 22, 2018.
  2. Sternberg, Josh (May 3, 2018). "Group Nine Media's NewFront Was All About Obsession". Adweek – Breaking News in Advertising, Media and Technology. Retrieved November 22, 2018.
  3. Gutelle, Sam (May 3, 2018). "Seeker's New Space Channel Headlines Group Nine Media's Slate Of Fresh Content". Tubefilter. Retrieved November 22, 2018.
  4. Tracy, Marc; Lee, Edmund (2019-10-07). "PopSugar Acquired by Group Nine Media in Latest Digital Media Deal". The New York Times. ISSN 0362-4331. Retrieved 2019-10-08.
  5. Barr, Jeremy (October 13, 2016). "Digital Publishers Come Together as Group Nine Media, Backed by $100 Million From Discovery". AdvertisingAge.
  6. Sherman, Alex (November 17, 2018). "How a new breed of media companies is convincing people to pay for news again". CNBC. Retrieved November 22, 2018.
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