Fucking Hell

Fucking Hell is a German pale lager, a Pilsner, with an alcohol content of 4.9%.[1] It is named after Fucking, the previous name of the village of Fugging in Austria; hell is the German word for 'pale' and a typical description of this kind of beer. The beer's name was initially controversial. Both the local authorities in Fucking[2] and the European Union's Trade Marks and Designs Registration Office initially objected to the name. It was eventually accepted and the lager is sold internationally.

For the exclamation, see Fuck. For the installation art work, see Fucking Hell (Chapman).
Fucking Hell
Fucking Hell label
TypePilsner
Country of originGermany
Introduced2011
Alcohol by volume4.9%
Websitefucking-hell.de

Production

Fucking Hell is not brewed in Fugging, but was originally brewed in the Brauerei Waldhaus, a brewery in the Black Forest town of Waldhaus, Weilheim in Germany. From 2013, production moved to the Brauerei Hartmannsdorf in Hartmannsdorf, near Chemnitz.[3][4] At the time of the launch of Fucking Hell, there was no brewery in the village of Fucking.[2]

Fucking Hell is a pilsner and is not considered to be a true Hellbier, as beers brewed in the traditional Munich style have a malted taste and are slightly darker in appearance.[3]

History
Fucking Hell is humorously named after the previous name of Fugging, Austria, Fucking, a village often mentioned for its unintentionally amusing name.
Many German beer brands combine a geographical name with Hell, for example, Rennsteig Hell

In 2010, three German businessmen, Stefan Fellenberg, Florian Krause and Hans-Jörg Schaller devised a plan to bring a new beer to market. Krause was originally from Bad Reichenhall, a Bavarian town 20 km over the border from the Austrian village of Fucking. The village's name inspired them to devise a humorous brand name, combined with the German word "Hell" for 'pale lager', and they applied to register a Community Trade Mark for "Fucking Hell".[5]

The European Union's Trade Marks and Designs Registration Office initially refused to grant a trademark for the beer on the grounds that it contained an expletive.[6] However, Fellenberg and Krause argued that the name referred to the village in Austria and that Hell was an Austrian and Southern German term for pale lager.[6][7] The Trade Marks and Designs Registration Office permitted the registration of the trademark, stating that the name was "an interjection used to express a deprecation, but it does not indicate against whom the deprecation is directed, nor can it be considered as reprehensible to use existing place names in a targeted manner (as a reference to the place), merely because this may have an ambiguous meaning in other languages."[2]

Fellenberg and Krause intended to use the trademark as a brand name and use it to produce Fucking Hell branded food and clothing.[6] The beer went on sale in Europe, Asia and Australia in 2011.[1]

See also

References
  1. "Fucking, Austria". Draft Magazine. 2011-09-28. Retrieved 2013-01-04. Cite journal requires |journal= (help)
  2. "Controversial Brand Name: German Firm Wins Right to Make Beer Called 'Fucking Hell'". Der Spiegel. 2010-03-29. Retrieved 2013-01-04.
  3. Klohr, Markus (28 August 2012). "Bier aus Vaihingen: Verfluchter Etikettenschwindel". Stuttgarter Zeitung (in German). Archived from the original on 14 March 2017. Retrieved 21 March 2017.
  4. "Fucking Hell - Ein verdammt gutes Bier - Bierspot". Bierspot (in German). 2 March 2015. Archived from the original on 9 March 2016. Retrieved 21 March 2017.
  5. "The German beer called 'F**king Hell'". Digital Journal. 2010-04-22. Retrieved 2013-01-04.
  6. "В Евросоюзе появится пиво с неблагозвучным названием Fucking Hell (+фото) - Новости Харькова, новости Украины. Главное™" (in Russian). Glavnoe.ua. Retrieved 2013-01-04.
  7. "Photo Gallery: Fucking Hell Beer?". Der Spiegel. 2010-03-30. Retrieved 2013-01-04.
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