Geprek Bensu

Geprek Bensu is an Indonesia-based fast food restaurant chain primarily serving ayam geprek. As of December 2018, the chain has a total of 110 franchises all over Indonesia, employing an estimated 3.500 people.[1] The chain also has a presence in Hong Kong and Malaysia,[2] with plans to expand to Taiwan and the Netherlands.[3]

Geprek Bensu
TypeFast food chain
Founded17th April 2017
FounderRuben Onsu
HeadquartersKemang, South Jakarta, Indonesia
Number of locations
110 franchisees (Indonesia)
ProductsAyam geprek
Number of employees
3,500 (Indonesian employees, 2018)
ParentPT Onsu Pangan Perkasa

The chain is owned by Indonesian actor Ruben Onsu, in his capacity as Chief Executive Officer of PT Onsu Pangan Perkasa (OPP for short) founded on the 17th April 2017.

Controversies

Branding

The chain has been engaged in trademark disputes against a few other eateries with the same name. Onsu has filed suit against the following people, leading in each case to dismissal of his claim by the court due to mala fide intent.

  • Jessy Handalim, owner of Bensu (short for Bengkel Susu; the Milk Workshop in English).[4]
  • Benny Sujono, owner of I Am Geprek Bensu (a portmanteau of his own name).[5][6] It has been alleged that Onsu planted a subordinate in a I Am Geprek Bensu location to obtain their chain's recipe.[7]

Detik.com reported in June 2020 that the chain's logo is based on a free vector image.[8]

References
  1. Bachdar, Saviq (2018-09-19). "Geprek Bensu, Bisnis Selebriti Bisa Kok Nggak Mati". Marketeers - Majalah Bisnis & Marketing Online - Marketeers.com. Retrieved 2020-06-12.
  2. "Geprek Bensu, Bukit Bintang". Eat Drink KL. 2020-02-01. Retrieved 2020-06-25.
  3. Kustiani, Rini (2019-03-12). "Ruben Onsu Buka Geprek Bensu di Hong Kong, Lalu Taiwan - Belanda". Tempo. Retrieved 2020-06-12.
  4. "Merek Bensu & Domino Diperebutkan di Pengadilan - Kabar24". Bisnis.com. 4 October 2018.
  5. "Benny Sujono, Pemilik I Am Geprek Bensu yang Kalahkan Ruben Onsu Dalam Kepemilikan Nama Bensu". Tribunnewsmaker.com (in Indonesian). Retrieved 2020-06-12.
  6. "Ini Alasan Hakim Menyatakan Ruben Onsu Beritikad Tidak Baik di Sengketa Merek I AM GEPREK BENSU". Warta Kota (in Indonesian). Retrieved 2020-06-12.
  7. Media, Kompas Cyber. "Ruben Onsu Disebut Diduga Tempatkan Karyawan untuk Dapatkan Resep Makanan PT Ayam Geprek Benny Sujono". KOMPAS.com (in Indonesian). Retrieved 2020-06-12.
  8. Sari, Yenny Mustika. "Tudingan Geprek Bensu Pakai Logo dari Web Gratis hingga Napi Pamer Makanan". detikfood (in Indonesian). Retrieved 2020-06-25.
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