Gucci Gang

"Gucci Gang" is a song by Latin American hip hop artist Lil Pump. It is produced by Bighead and co-produced by Gnealz, and is the fifth single from Lil Pump's debut album, Lil Pump. It was originally released on Pump's SoundCloud account on August 28, 2017,[1] and was later made available for digital download and streaming by Tha Lights Global and Warner Bros. Records on August 30, 2017.[2] It is Lil Pump's highest-charting single to date on the US Billboard Hot 100, peaking at number three.[3] It has been certified five-times platinum by the Recording Industry Association of America.[4]

"Gucci Gang"
Single by Lil Pump
from the album Lil Pump
ReleasedAugust 30, 2017 (2017-08-30)
Genre
Length2:04
Label
Songwriter(s)
Producer(s)
Lil Pump singles chronology
"Molly"
(2017)		 "Gucci Gang"
(2017)		 "Designer"
(2017)
Music video
"Gucci Gang" on YouTube

Production

In a November 2017 interview with Complex, producer Bighead spoke of his inspiration from Blink-182, whom he considers to have reached the Billboard charts with simple compositions: "Simple music is good music, because if a three-year-old or a four-year-old can sing it, that's what I aim for. Like "Gucci Gang"—a little kid can sing that."[5]

Music video

On October 21, 2017, Lil Pump posted a 44-second snippet of the music video for "Gucci Gang" on his Twitter page, In which he told his fans to "retweet it if I should drop it right now".[6] He released the video three days later on his YouTube channel on October 23, 2017. On December 26, 2019, the video acquired 1 billion views and is the most viewed age-restricted video to date.[7]

The video was directed by Ben Griffin of Prime Zero Productions, who was approached by Warner Bros. to direct this video and the one for Lil Pump's 2018 single "Esskeetit". Lil Pump's brief was that the video should include a tiger, a school and a food fight. According to Griffin, the tiger is a media-trained specimen who walked through the corridor alongside Lil Pump, with no computer-generated imagery involved.[8]

The video was filmed at the Blessed Sacrament School in Hollywood, a Catholic elementary school that is the property of the Archdiocese of Los Angeles. The archdiocese stated that the school's administration did not follow the procedure to get its approval for allowing the filming of the video, which includes drug use. Griffin declined to comment when asked by Fox 11 Los Angeles about the matter.[9]

Reception

The track's repetitive structure was criticized.[10] The song spawned numerous memes on social media.[11] Saturday Night Live aired a music video for a parody, "Tucci Gang", about actor Stanley Tucci, with cast member Pete Davidson portraying Lil Pump.[12] Eminem mimics the song on his 2018 track, "The Ringer" with a view to dissing Pump himself.[13]

Remixes

On December 5, 2017, American rapper Joyner Lucas released the remix of the song onto SoundCloud and has over 71 million views on YouTube. On March 18, 2018, a remix of the song premiered on OVO Sound Radio, featuring Ozuna, French Montana, J Balvin, Bad Bunny, Gucci Mane, Remy Ma, and 21 Savage.[14]

Charts

Certifications
Region CertificationCertified units/sales
Australia (ARIA)[47] 2× Platinum 140,000
Belgium (BEA)[48] Gold 15,000*
France (SNEP)[49] Platinum 133,333
Germany (BVMI)[50] Gold 200,000
Italy (FIMI)[51] Platinum 50,000
New Zealand (RMNZ)[52] Gold 15,000
Portugal (AFP)[53] Gold 5,000
Switzerland (IFPI Switzerland)[54] Gold 10,000
United Kingdom (BPI)[55] Gold 400,000
United States (RIAA)[56] 5× Platinum 5,000,000

* Sales figures based on certification alone.
Sales+streaming figures based on certification alone.

References
  1. "Gucci Gang by LIL PUMP". SoundCloud. Retrieved October 17, 2017.
  2. "Lil Pump by Lil Pump on Apple Music". Apple Music. Retrieved October 17, 2017.
  3. "Lil Pump Chart History (Hot 100)". Billboard. Retrieved November 21, 2017.
  4. "Gucci Gang". Recording Industry Association of America. Retrieved November 12, 2020.
  5. Setaro, Shawn (November 17, 2017). ""Gucci Gang" Producer Bighead Talks Sobriety and Squashing Beef With Lil Yachty". Complex. Retrieved October 13, 2018.
  6. "Lil pump on Twitter: "GUCCI GANG MUSIC VIDEO RT IF I SHOULD DROP IT RN"". Twitter. Retrieved October 22, 2017.
  7. "Lil Pump – "Gucci Gang" (Official Music Video)". October 23, 2017. Retrieved March 18, 2018.
  8. Skelton, Eric (April 16, 2018). "Tigers, Wolves, and Lil Pump: Creating the "Esskeetit" and "Gucci Gang" Videos". Complex. Retrieved October 5, 2019.
  9. Melugin, Bill (November 10, 2017). "Hollywood catholic school in trouble for hosting Lil Pump music video". Fox 11 Los Angeles. Retrieved October 5, 2019.
  10. Markowitz, Douglas (November 29, 2017). "Is 22 Too Old for a Lil Pump Show?". Miami New Times. Retrieved December 30, 2017.
  11. "People Keep Making Hilarious Meme Edits of Lil Pump's "Gucci Gang"". PigeonsandPlanes. Retrieved December 30, 2017.
  12. Arcand, Rob (January 14, 2018). "Watch 'SNL' Parody Lil Pump in 'Tucci Gang' Sketch". Billboard. Retrieved March 9, 2018.
  13. "Eminem - The Ringer Lyrics". Retrieved August 26, 2019.
  14. Hussein, Wandera (March 17, 2018). "OVO Sound Radio premieres a jam-packed "Gucci Gang" remix". The Fader. Retrieved March 18, 2018.
  15. "Australian-charts.com – Lil Pump – Gucci Gang". ARIA Top 50 Singles. Retrieved December 2, 2017.
  16. "Austriancharts.at – Lil Pump – Gucci Gang" (in German). Ö3 Austria Top 40. Retrieved November 30, 2017.
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  19. "Lil Pump Chart History (Canadian Hot 100)". Billboard. Retrieved November 7, 2017.
  20. "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – SINGLES DIGITAL – TOP 100 and insert 201747 into search. Retrieved November 28, 2017.
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  31. "Norwegiancharts.com – Lil Pump – Gucci Gang". VG-lista. Retrieved November 16, 2017.
  32. "Portuguesecharts.com – Lil Pump – Gucci Gang". AFP Top 100 Singles. Retrieved November 22, 2017.
  33. "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved December 2, 2017.
  34. "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 201747 into search. Retrieved November 28, 2017.
  35. "Top 100 Canciones — Semana 50: del 08.12.2017 al 14.12.2017" (in Spanish). Productores de Música de España. Retrieved December 21, 2017.
  36. "Swedishcharts.com – Lil Pump – Gucci Gang". Singles Top 100. Retrieved November 25, 2017.
  37. "Swisscharts.com – Lil Pump – Gucci Gang". Swiss Singles Chart. Retrieved November 20, 2017.
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  40. "Lil Pump Chart History (Rhythmic)". Billboard. Retrieved December 28, 2017.
  41. "Stream Top 100 – 2017". Mahasz. Retrieved February 17, 2018.
  42. "Hot R&B/Hip-Hop Songs – Year-End 2017". Billboard. Retrieved July 1, 2020.
  43. "Canadian Hot 100 – Year-End 2018". Billboard. Retrieved December 4, 2018.
  44. "Top de l'année Top Singles 2018" (in French). SNEP. Retrieved July 13, 2020.
  45. "Hot 100 Songs – Year-End 2018". Billboard. Retrieved December 4, 2018.
  46. "Hot R&B/Hip-Hop Songs – Year-End 2018". Billboard. Retrieved December 5, 2018.
  47. "ARIA Chart Watch #458". auspOp. February 3, 2018. Retrieved February 3, 2018.
  48. "Ultratop − Goud en Platina – singles 2018". Ultratop. Hung Medien. Retrieved January 5, 2018.
  49. "French single certifications – Lil Pump – Gucci Gang" (in French). Syndicat National de l'Édition Phonographique. Retrieved February 5, 2018.
  50. "Gold-/Platin-Datenbank (Lil Pump; 'Gucci Gang')" (in German). Bundesverband Musikindustrie. Retrieved January 7, 2020.
  51. "Italian single certifications – Lil Pump – Gucci Gang" (in Italian). Federazione Industria Musicale Italiana. Retrieved January 2, 2018. Select "2017" in the "Anno" drop-down menu. Select "Gucci Gang" in the "Filtra" field. Select "Singoli online" under "Sezione".
  52. "New Zealand single certifications – Lil Pump – Gucci Gang". Recorded Music NZ. Retrieved December 15, 2017.
  53. "Portuguesecharts.com - Singles Top 100 (07/2018)". Associação Fonográfica Portuguesa. Archived from the original on February 21, 2018. Retrieved February 22, 2018.
  54. "The Official Swiss Charts and Music Community: Awards (Lil Pump; 'Gucci Gang')". IFPI Switzerland. Hung Medien. Retrieved January 4, 2018.
  55. "British single certifications – Lil Pump – Gucci Gang". British Phonographic Industry. Retrieved September 27, 2019.
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