Handbra

At the start of the 20th century, the use of the handbra was not very common in European or American cinema, where toplessness and nudity was quite common. In the 1930s, the Hays Code brought an end to nudity in all its forms, including toplessness, in Hollywood films. To remain within the censors' guidelines or community standards of decency and modesty, breasts of actresses in an otherwise topless scene were required to be covered, especially the nipples and areolae, with their hands (using a handbra gesture), arms, towel, pasties, some other object, or the angle of the body in relation to the camera.

Full nudity in film and toplessness, consisting of fully uncovered breasts, became more common in cinema after the 1960s, after which the use of the handbra technique or other obvious covering became less necessary and even passé or odd.

Similar community standards apply in other media, with female models being required to at least cover their breasts in some way.

The handbra technique became less common and an unnecessary pose in early 20th century European and American pinup postcard media as toplessness and nudity became more common. In America, after bare breasts become repressed in mainstream media circa 1930, the handbra became an increasingly durable pose, especially as more widespread American pinup literature emerged in the 1950s. Once bare breasts became common in pinup literature, after the early 1960s, the handbra pose became less necessary. As with pinup magazines of the 1950s, the handbra pose was a mainstay of late 20th century mainstream media, especially lad mags, such as FHM, Maxim, and Zoo Weekly,[2][3] that prominently featured photos of scantily clad actresses and models who wished to avoid topless and nude glamour photography.[4][5][6]

Examples include Brigitte Bardot (1955, 1971),[7] Elizabeth Taylor in a Playboy magazine pictorial from the set of Cleopatra,[8] Peggy Moffitt modeling Rudi Gernreich's topless maillot and how Life magazine handled the story (1964),[9][10] and the emergence of handbras in publications such as the Sports Illustrated Swimsuit Issue by model Elle MacPherson (1989).[11]

Toward the end of the 20th century, the handbra appeared on numerous celebrity magazine covers. The August 1991 cover of Vanity Fair magazine, known as the More Demi Moore cover, contained a controversial handbra nude photograph of the then seven-months pregnant Demi Moore taken by Annie Leibovitz.[12] Two years later Janet Jackson appeared on the September 1993 cover of Rolling Stone with her nipples covered by a pair of male hands. The magazine later named it their "Most Popular Cover Ever".[13][14]

In July 1994, Ronald Reagan's daughter Patti Davis appeared on the cover of Playboy with another model covering her breasts. Photographer Raphael Mazzucco created an eight-woman handbra on the cover of the 2006 Sports Illustrated Swimsuit Issue and a photo of Marisa Miller covering her breasts with her arms and her vulva with an iPod in the 2007 Swimsuit Issue.[15]

The handbra was the subject of a pointed parody advertisement for Holding Your Own Boobs magazine performed by Sarah Michelle Gellar and Will Ferrell on the May 15, 1999 episode of Saturday Night Live.[16]

In 2014 Playboy Enterprises made its Playboy.com website "safe for work" by covering nipples with handbras and armbras.[17]

There is a brassiere named the "handbra" that is fashioned in the shape of hands as a parody of the technique. Lady Gaga wore one in the music video for her 2013 single "Applause".[18]

• Glamour photography
• Toplessness
• Pasties