HelloGiggles

HelloGiggles.com is an entertainment and lifestyle website launched in May 2011. It was founded by actress/musician Zooey Deschanel, producer Sophia Rivka Rossi and writer Molly McAleer.[1] The website is geared toward women, and covers topics in popular culture, love, friendship, careers, style, food, and daily news. HelloGiggles.com is marketed as a "positive online community" by its users with a strict "no gossip" policy. Reader contributions are permitted, and many are published every day.

HelloGiggles
Type of site
Blog
Available inEnglish
OwnerMeredith Corporation
Created byZooey Deschanel
Sophia Rivka Rossi
Molly McAleer
URLhellogiggles.com
CommercialYes
RegistrationOptional
LaunchedMay 2011
Current statusActive

Reception

Forbes' website called the site "one of the best examples of how the online landscape for women is changing due to fast and effectively strong word of mouth" and that it "offers engaging content for the young professional woman" while showing that the "voice of the modern young woman comes in a variety of flavors".[2] Mashable said the site "warm[s] [the internet] up with fun and empowering, lady-friendly content".[3]

Current era (2015–present)

HelloGiggles was acquired by Time Inc. in 2015.[4] The terms of the deal were not disclosed to the public, but online reports pegged the acquisition price by Time as being around $30 million.[5]

References
  1. Bazilian, Emma (2011-05-27). "Zooey Deschanel's New Lady Site Is Called 'Hello Giggles'". Adweek. Retrieved 2012-11-16.
  2. Deborah Sweeney (2012-04-18). "How Great Word Of Mouth Went Above And Beyond For HelloGiggles". Forbes. Retrieved 2012-11-14.
  3. Christine Erickson 7 (2012-02-21). "How HelloGiggles Creates a Positive Online Community for Young Women". Mashable.com. Retrieved 2012-11-14.
  4. LA Times: Why Zooey Deschanel's media startup HelloGiggles sold to Time Inc.
  5. Alyson Shontell (2015-10-19). "Zooey Deschanel's startup Hello Giggles just got bought by Time Inc. for around $30 million". Business Insider. Retrieved 2017-04-11.
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