Hey Mama!

Hey Mama! is the debut extended play by Exo-CBX, the first official sub-unit of the South Korean-Chinese boy group Exo. It was released on October 31, 2016 by SM Entertainment under distribution by KT Music. The EP features five tracks in total with a variety of genres.[1][2]

Hey Mama!
EP by
Exo-CBX
ReleasedOctober 31, 2016
Recorded2016
StudioSM Studios, Seoul, South Korea
Genre
Length17:17
LanguageKorean
LabelSM Entertainment
ProducerLee Soo-man (exec.)
Exo-CBX chronology
Hey Mama!
(2016)		 Girls
(2017)
Singles from Hey Mama!
  1. "Hey Mama!"
    Released: October 31, 2016

Background and release

On October 24, 2016, SM Entertainment announced that Chen, Baekhyun and Xiumin would debut as Exo's first official sub-unit Exo-CBX with an extended play titled Hey Mama!.[3] On October 25, a teaser for the music video of the title track "Hey Mama!" was revealed.[4] On October 27, a highlight medley, featuring previews of the album's tracks, premiered on Apple Music's Beats 1. The album and the title track's music video were released on October 31. On November 7, 2016, SM Entertainment released the music video for the second single "The One" in their official YouTube account.[5]

Single

The main track is titled "Hey Mama!" ("Mama" referring to an attractive woman) and talks about enjoying parties to make it a special day. The song reached the top of six South Korean real-time music charts shortly after its release, with the other songs following behind.[6] It also reached number one on the iTunes charts in 7 countries, including South Korea, Peru, Singapore, Thailand, the Philippines, Hong Kong and Brunei, as well as number two in Taiwan and Indonesia. "Hey Mama!" was choreographed by Kyle Hanagami, who had previously choreographed for Girls' Generation, After School, Red Velvet, and Blackpink.

Promotions

A promotional event for Hey Mama! was held at 8PM (KST) on October 31 on a special stage located at the east side of Samseong-dong COEX in Seoul. The event was live streamed on Exo's V App channel.[7]

Exo-CBX made their debut performance on M Countdown on November 3, later on KBS's Music Bank and MBC's Show! Music Core.

On November 5, 2016, Exo-CBX performed "Hey Mama!" at You Hee-yeol's Sketchbook.[8]

On November 18, 2016, the group performed "Hey Mama!", "The One", and "Cherish" at the OGN World Championship N-Pop Showcase.[9]

On February 18, 2017, Exo-CBX performed "Hey Mama!", and "The One" at the K-Drama Fest in Pyeongchang.[10]

The group performed the Japanese version of "Hey Mama!" as well as "The One" and "Cherish" at the 2017 Girls Awards on May 3, 2017.[11]

Exo-CBX performed "Hey Mama!" on Music Bank on May 19, 2017 in Jeonju in honor of FIFA U-20 World Cup.[12]

On August 26, 2017, Exo-CBX performed the Japanese version of "Hey Mama!", "Cherish", on a-nation concert in Japan.[13]

Critical reception

Hey Mama! debuted atop the Billboard World Albums Chart and the South Korean Gaon weekly album chart.[14][15]

Commercial performance

The album sold 275,000 copies in 2016.[16] Hey Mama! became the highest selling album by a sub-unit in 2016 in Gaon Chart with 275,191 copies and in Hanteo with 202,281 copies sold.

Track listing
No.TitleLyricsMusicArrangementLength
1."The One"
  • JQ
  • Bae Sung-hyun
  • Jang Yeo-jin
  • Seolim (Makeumine Works)
LDN Noise3:29
2."Hey Mama!"Jo Yoon-kyung
  • Hyuk Shin
  • Mrey
 
3."Rhythm After Summer"Kenzie
  • Kenzie
  • Joseph `Joe Millionaire` Foster
3:30
4."Juliet"Jam Factory
  • Justin Reinstein
  • Lee Joohyoung
Justin Reinstein3:35
5."Cherish"100%Seo-jungDavid Anthony EamesDavid Anthony Eames3:20
Total length:17:17

Charts

Sales
Region Sales
South Korea (Gaon)[22] 296,514
Japan (Oricon)[23] 11,445

Accolades
See also: EXO-CBX § Achievements

Music program awards
Song Program Date
"Hey Mama!" The Show (SBS) November 15, 2016

Release history
Region Date Format Label
South Korea October 31, 2016 CD, digital download S.M. Entertainment
Worldwide Digital download

References
  1. SMTOWN_EN. "[Vyrl] SMTOWN_EN : #EXO-CBX's 1st mini album '#HeyMama!' includes 5 tracks with a variety". Retrieved October 28, 2016.
  2. SMTOWN_EN. "[Vyrl] SMTOWN_EN : #EXO-CBX '#HeyMama!' 2016.10.31 0AM(KST) #CHEN #BAEKHYUN #XIUMIN #EX". Retrieved October 28, 2016.
  3. SMTOWN_EN. "[Vyrl] SMTOWN_EN : #EXO's first unit #EXO-CBX 1st mini album 'Hey Mama!' drops Oct 31, 0A". Retrieved October 24, 2016.
  4. SMTOWN (2016-10-29), EXO-CBX (첸백시) 'Hey Mama!' MV Teaser, retrieved 2016-10-29
  5. SMTOWN (2016-11-07), EXO-CBX (첸백시) 'The One' Special Clip (From EXO PLANET #3 - The EXO’rDIUM -), retrieved 2016-11-07
  6. "[팝업차트]"역시 엑소" 첸백시 'Hey Mama!' 6개 차트 올킬". Retrieved 2016-10-30.
  7. SMTOWN_EN. "[Vyrl] SMTOWN_EN : #EXO-CBX to hold 'EXO-CBX HOT #DEBUT STAGE' Oct 31, 8PM (KST) at a spe". Retrieved October 27, 2016.
  8. "[오늘밤TV] '유희열의 스케치북' 강타 EXO-CBX·로꼬 박재범·바버렛츠 라인업 공개, "바지 지퍼 열렸는데 관객 보며 당당히 올려, 그 이후로 별명이 '로꼬츄'" – 스타서울TV" (in Korean). 2016-11-05. Retrieved 2017-05-04.
  9. "[포토] 레드벨벳·EXO-CBX 동시 출격, 블소 N-POP 콘서트 현장". m.sports.naver.com (in Korean). Retrieved 2017-05-04.
  10. "뜨거운 한류 열기, 'K-드라마 페스타 인 평창' 열려-EXO-CBX – 업코리아" (in Korean). 2017-02-21. Retrieved 2017-05-04.
  11. "EXO-CBX, 日 데뷔 카운트다운..'걸스어워드' 엔딩 장식". Retrieved 2017-05-04.
  12. "'뮤직뱅크' 엑소 첸백시, 다시 돌아온 레전드 유닛". Retrieved 2017-05-20.
  13. "EXO、2度目のa-nationで圧巻ステージ　EXO-CBXもサプライズで登場". BIGLOBEニュース (in Japanese). Retrieved 2017-08-27.
  14. "Billboard World Albums – Week of November 19, 2016". Billboard.com. Billboard. Retrieved November 8, 2016.
  15. "Gaon Album Chart – Week 45, 2016". Gaon Music Chart (in Korean). Retrieved July 7, 2016.
  16. "엑소, 올해 누적 음반판매량 213만장 돌파..'역대급 기록'". entertain.naver.com (in Korean). Naver Corporation. December 28, 2016. Retrieved December 28, 2016.
  17. "2016 Oricon Albums Chart – November Week 1". Oricon. Retrieved November 8, 2016.
  18. "Hey Mama! on Billboard Japan Hot Albums". Billboard Japan. November 14, 2016. Retrieved April 21, 2018.
  19. "Gaon Album Chart – November, 2016". Retrieved 2017-01-13.
  20. "2016 Gaon Album Chart". Retrieved 2017-01-13.
  21. "YinYueTai Vchart Album Sales Chart" (in Chinese). YinYueTai. Retrieved November 4, 2016.
  22. Cumulative sales for "Hey Mama!":
  23. "2016 Oricon Chart – December Week 1". Oricon. Retrieved December 15, 2016.
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