High Fashion (song)

"High Fashion" is a song by American rapper Roddy Ricch, featuring production from American producer Mustard. The song was released on May 19, 2020 as the fifth single from Ricch's debut studio album Please Excuse Me for Being Antisocial (2019). It marks Ricch and Mustard's second collaboration, following the Grammy-nominated "Ballin'".

"High Fashion"
Single by Roddy Ricch featuring Mustard
from the album Please Excuse Me for Being Antisocial
ReleasedMay 19, 2020
Recorded2019
GenreWest Coast hip hop
Length3:40
Label
Songwriter(s)
Producer(s)
Roddy Ricch singles chronology
"Rockstar"
(2020)		 "High Fashion"
(2020)		 "The Woo"
(2020)
Mustard singles chronology
"Bammer"
(2020)		 "High Fashion"
(2020)		 "By Yourself"
(2020)

A love song, "High Fashion" incorporates 90s R&B, with Ricch employing high-pitched vocals, which were compared to the work of Young Thug. The song simultaneously topped four Billboard airplay charts: R&B/Hip-Hop Airplay, Rap Airplay, Rhythmic Songs and the Mainstream R&B/Hip-Hop chart. 

Composition

"High Fashion" is a piano-driven West Coast hip hop song influenced by 90s R&B.[1][2] According to NME, it is "a loating thug-love song" that comprises "tranquiliser-like" piano chords, which "float atop lofty 808s and snare."[3] Lyric-wise, Ricch "devotes his lyrics to a fashionable love interest that has held him down both in the streets and in bed. Roddy chooses to spoil his lover while serenading her with memorable hook and witty verses".[4] As noted by Billboard's Heran Mamo, Ricch "raps about his girl's favorite designers that he uniquely abbreviates while name-dropping other brands throughout the track".[5]

Critical reception

In NME, Kyann-Sian Williams opined that Mustard's production "will put you under a spell", while Ricch's high-pitched vocal "works a charm" on the song.[3] Josh Svetz of HipHopDX noticed that the song features "2010s trap love song vibe and an instantly recitable hook" that "soundtracks the slow and sensual grind session at the club, while not losing radio-friendly appeal." Svetz further commented that Ricch "hits the notes only Young Thug would dare try, yet never comes off as biting Jeffrey's signature style."[6] In Pitchfork, Pierre Alphonse also compared it to Young Thug's work "so egregious that it probably could have been generated by an AI, but he sings his heart out."[2]

Chart performance

"High Fashion" marked Roddy Ricch's third number-one on Billboard's Rap Airplay, Rhythmic Songs and Mainstream R&B/Hip-Hop charts, topping those charts simultaneously on June 13, 2020. It followed "The Box", and another Mustard collaboration, 2019's "Ballin'". On the R&B/Hip-Hop Airplay chart, it became his second leader, after "The Box", while it marked Mustard's third consecutive Rhythmic number-one, following "Ballin'" and "Pure Water".[7]

Music video

On May 7, 2020, Ricch teased the song's video, tweeting "who wanna be in the high fashion video?".[8] The lyric video for High Fashion was added to YouTube on March 13, 2020.[9]

Personnel

Credits adapted from Tidal.[10]

  • GYLTTRYP – producer
  • Dijon McFarlane – producer, featured artist, writer
  • Curtis "Sircut" Bye – assistant engineer
  • Zachary Acosta – assistant engineer
  • Nicolas De Porcel – masterer
  • Cyrus "NOIS" Taghipour – mixer
  • Derek "MixedByAli" Ali – mixer
  • Chris Dennis – recorded by
  • Roddy Ricch – vocals, writer
  • Shahrukh Zaman Khan – writer

Charts

Certifications
Region CertificationCertified units/sales
Canada (Music Canada)[27] Platinum 80,000
United Kingdom (BPI)[28] Silver 200,000
United States (RIAA)[29] 2× Platinum 2,000,000

sales+streaming figures based on certification alone

References
  1. Thomas, Fred. "Please Excuse Me for Being AntiSocial – Roddy Ricch". AllMusic. Retrieved March 5, 2020.
  2. Pierre, Alphonse (December 12, 2019). "Roddy Ricch: Please Excuse Me For Being Antisocial". Pitchfork. Retrieved December 16, 2019.
  3. Williams, Kyann-Sian (December 5, 2019). "Roddy Ricch – 'Please Excuse Me For Being Antisocial' review: Atlanta rapper exists in his own lane". NME. Retrieved December 16, 2019.
  4. Jahmal, Karlton (December 8, 2019). "Roddy Ricch & Mustard Like A Lady With "High Fashion"". HotNewHipHop. Retrieved June 17, 2020.
  5. Mamo, Heran (January 9, 2020). "Here Are the Lyrics to Roddy Ricch's 'High Fashion,' Feat. Mustard". Billboard. Retrieved June 17, 2020.
  6. Svetz, Josh (December 26, 2019). "Review: Roddy Ricch Justifies The Hype On 'Please Excuse Me For Being Antisocial'". HipHopDX. Retrieved March 15, 2020.
  7. Anderson, Trevor (June 11, 2020). "Roddy Ricch & Mustard's 'High Fashion' Caps Four Airplay Charts". Billboard. Retrieved June 17, 2020.
  8. Roddy Ricch (May 7, 2020). "who wanna be in the high fashion video?". Retrieved June 17, 2020 – via Twitter.
  9. "Here's Roddy Ricch and Mustard's High Fashion Lyric Video". SOHH Squad. March 16, 2020.
  10. "Credits / Please Excuse Me For Being Antisocial / Roddy Ricch – TIDAL". Tidal. Retrieved June 13, 2020.
  11. "The ARIA Report: Week Commencing 9 March 2020". No. 1566. Australian Recording Industry Association. March 9, 2020. Cite magazine requires |magazine= (help)
  12. "Roddy Ricch Chart History (Canadian Hot 100)". Billboard. Retrieved June 13, 2020.
  13. "Irish-charts.com – Discography Roddy Ricch". Irish Singles Chart. Retrieved June 13, 2020.
  14. "Dutchcharts.nl – Roddy Ricch feat. Mustard – High Fashion" (in Dutch). Single Top 100. Retrieved June 13, 2020.
  15. "NZ Hot Singles Chart". Recorded Music NZ. January 13, 2020. Retrieved April 2, 2020.
  16. "Portuguesecharts.com – Roddy Ricch ft. Mustard – High Fashion". AFP Top 100 Singles.
  17. "Veckolista Heatseeker, vecka 7". Sverigetopplistan. Retrieved June 13, 2020.
  18. "Official Singles Chart Top 100". Official Charts Company. Retrieved June 13, 2020.
  19. "Roddy Ricch Chart History (Hot 100)". Billboard. Retrieved June 13, 2020.
  20. "Roddy Ricch Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved June 17, 2020.
  21. "Roddy Ricch Chart History (Rhythmic)". Billboard. Retrieved June 16, 2020.
  22. "Top 100 Songs, June 26, 2020 - July 2, 2020". Rolling Stone. Retrieved July 7, 2020.
  23. "Canadian Hot 100 – Year-End 2020". Billboard. Retrieved December 4, 2020.
  24. "Hot 100 Songs – Year-End 2020". Billboard. Retrieved December 4, 2020.
  25. "Hot R&B/Hip-Hop Songs – Year-End 2020". Billboard. Retrieved December 4, 2020.
  26. "Rhythmic Songs – Year-End 2020". Billboard. Retrieved December 4, 2020.
  27. "Canadian single certifications – Roddy Ricch – High Fashion". Music Canada.
  28. "British single certifications – Roddy Ricch – High Fashion". British Phonographic Industry. Retrieved July 24, 2020. Select singles in the Format field. Select Silver in the Certification field. Type High Fashion in the "Search BPI Awards" field and then press Enter.
  29. "American single certifications – Roddy Ricch – High Fashion". Recording Industry Association of America. Retrieved August 10, 2020. If necessary, click Advanced, then click Format, then select Single, then click SEARCH. 
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