Italian hip hop

In the early 80s, hip hop spread to Italy through posse cuts, which were popular in social centers, alternative centers where several left-wing young people regularly meet, and where the extremely influential italian hardcore punk scene was flourishing, from which the Italian posse cut movement inherited its social conscious. The first star to emerge from this scene was Jovanotti, who would rap in otherwise standard italian pop.[3][4][5] While Jovanotti was discovered by the famous producer Claudio Cecchetto and quickly reached fame, in the underground Radical Stuff published the first Italian hip hop street video Let's Get Dizzy featuring lo Greco Bros in 1989. Also that year Marko Von Schoenberg of Stone Castle Records in Italy produced Dre' n OG along with Andre Herring (now known as the King of Art) and Nathaniel Goodwin, with songs such as AK-47, Got Damn, Do Beat, and Spread Your Legs.

J-Ax, ex member of the Articolo 31, in a concert.

In the early 90s, In 1991, the posse cut movement produced its first underground rap in the italian language, with tracks such as Stop al Panico by Isola Posse All Star, a track against murders and violence in the streets.[6]

Articolo 31, formed by J-Ax and DJ Jad: they started out as a mainly east coast rap inspired hip hop duo, rapped in two commercials (for big companies such as Fiat and Big Bubble) in 1993. The duo had always been criticized for their connection to the Italian pop-music market. In 1996, as they started their performance at Venice's hip hop festival, the others rappers left the stage as a symbolic protest against them.[7]

In the next few years a dissing battle started between them and the Zero Stress Crew (formed by Sangue Misto and Radical Stuff). Other important crews and rappers included Bologna's Porzione Massiccia Crew, Sangue Misto (project born from Isola Posse All Star), with their 1994 album SXM, which has influenced all subsequent italian hip hop.[8]

At the end of 1999 the milanese group Sacre Scuole, made up of Jake la Furia, Gué Pequeno and Dargen d'Amico, released the album 3 MC's al cubo.[9]

At the beginning of the new millennium, the apulian rapper Caparezza achieves success with the album Verità supposte. In 2001 the group Sottotono took part in the Sanremo Festival and then broke up shortly after.[10] After the dissolution of the Articolo 31 and the abandonment of Neffa from the rap scene, there is a period of fatigue for the Italian scene that awakens with some productions: first of all we must remember Mi fist by Club Dogo, 60 Hz by DJ Shocca, Fabiano detto Inoki by Inoki, Mondo Marcio by Mondo Marcio, and above all Mr. Simpatia by Fabri Fibra.[11]

Although Italy remains firm in the underground, the record market, headed by independent labels such as Portafoglio Lainz or Vibra Records, still gives results. And in 2006 several MCs manage to get a record deal with major majors: Mondo Marcio, a milanese rapper, signs for EMI, Inoki with Warner,[12] Fabri Fibra and Club Dogo with Universal,[13][14] while Cor Veleno sign for H2O Music,[15] being the first Italian artists to exploit digital music. Some video clips, such as that of Applausi per Fibra by Fabri Fibra, manage to reach broadcasters such as All Music or MTV and gain decent positions in the charts. Between 2006 and 2008 the genre expands to a wider audience, initially thanks to the album Solo un uomo by Mondo Marcio, which brought the genre to the general public in Italy, then followed by the albums Tradimento by Fabri Fibra and Marracash by Marracash who managed to conquer the top positions in the standings.[16]

Marracash and Gué Pequeno at the 2016 Wind Music Awards.

Since 2010, after the success of the single Tranne te by Fabri Fibra, a real phenomenon of mainstream rapper is created. Artists such as Emis Killa, Clementino, Fedez, Gemitaiz, MadMan, Rocco Hunt, Baby K, and Salmo make their debut in italian rap music.[17]

At the same time artists are born who manage to bring their music to high levels of sale, examples of these artists are Noyz Narcos and Nitro. Around 2015 the trap influence arrives in Italy starting from albums like Santeria by Gué Pequeno and Marracash, XDVR and Sfera Ebbasta by Sfera Ebbasta, 23 6451 by tha Supreme and The Dark Album by the Dark Polo Gang.[18]

This is followed by new artists such as Achille Lauro, Capo Plaza, Izi, Ghali, Ketama126, Massimo Pericolo, Ernia, Tha Supreme and many others; although the underground remains firm with artists such as Jack the Smoker, Lord Madness, Murubutu, Claver Gold, Primo Brown (died in 2016), DJ Fastcut, Suarez, Leslie, Hard Squat Crew, Inoki, Rancore, Mezzosangue, Lanz Khan, Mattak (italian-speaking but swiss), Gionni Gioielli, L'Elfo, En?gma and many others.[19]

In these years, albums that have already become classics of the genre such as Il ragazzo d'oro by Guè Pequeno, Mea culpa by Clementino, The Island Chainsaw Massacre by Salmo, Il cuore e la fame by Egreen and Dead Poets by DJ FastCut are released.[20]

In Italy, the first to have practiced freestyle were Neffa, Danno from Colle der Fomento, El Presidente and Moddi MC from the crew Pooglia Tribe.

The first real official competition, 2TheBeat, was born at Link in Bologna in 2004, organized by Inoki and Moddi MC.[21]

The birth of the Tecniche Perfette festival and MTV Spit competitions have made this discipline increasingly important in Italy, which has brought many rappers, both established and emerging, closer to the improvisation of lyrics.[22] Since 2011, the MTV television broadcaster has been broadcasting MTV Spit, the first freestyle program on Italian television; so far three editions have taken place, with Ensi, Shade and Nerone as winners.[23]

In 2016 the Mic Tyson was born, a contest presented by Nitro and sponsored by Tom Clancy's The Division 2 which is very successful on the YouTube and Twitch platform having as participants the best freestylers from all over Italy including Shekkero, Morbo, Debbit, Blnkay, Hydra, Gabs and many others. In 2019 the Freestlylemania contest was born, presented by Moddi MC, Comagatte and Nerone.[24]

In 2017, freestylers Shekkero and Kalos created a freestyle competition still in effect called Mic Scrauso, where freestylers like Hydra, Palo, Blnkay, Keies and others come from all over Italy to challenge each other with rap battle and the winner gets 50/100/300€.[25]

In Italy, from the overseas situation, writing, beatboxing and breakdancing have been "imported", as well as DJing. DJs include DJ Jad, DJ Gruff, Don Joe, Shablo, DJ Tayone, DJ Double S, Deleterio, DJ Nais, DJ Shocca, Mr. Phil, DJ 2P, Bassi Maestro, Big Joe and DJ Harsh.[26]