Emo rap

Despite emo hip hop being widely considered a new phenomenon,[7] the usage of the term and hip hop containing lyrics associated with emo music dates back to over as much as 10 years with artists such as Gym Class Heroes,[32] Hollywood Undead,[33] and Eminem.[34] Additionally, rappers such as Joe Budden,[35] and Kanye West,[36] have occasionally been labeled as emo hip hop due to their emotional lyrics as well as minor similarities with the genre, despite their music predating the movement. However, the use of this term did not yet refer to the genre, as the term "emo hip hop" was used to describe hip hop music with these characteristics in general.[36] The term "emo rap" was originally coined by Slug of Atmosphere in 1997.[22]

Kid Cudi is widely considered one of the largest influences on emo hip hop with his lyrics discussing issues such as depression, loneliness, and anxiety in 2009 with his album Man on the Moon: The End of Day. Cudi later released Speedin' Bullet 2 Heaven, an alternative rock album that was criticized for its messy and uncoordinated style alongside nihilistic lyrics,[37][38] though he himself labeled it as "the most important album in existence" saying "in 5 years, you'll see its impact" – referring to Cudi's attempt to innovate beyond hip-hop's typical boundaries.[39] Publications such as HotNewHipHop,[40] DJBooth[41] and IBTimes[42] have all noted Cudi's influence on contemporary hip hop since his breakthrough in 2008,[43] and have attributed both Man on the Moon and Speedin' Bullet 2 Heaven[44] as being major influences on emo hip-hop. Prior to the release of Man on the Moon: The End of the Day, Cudi co-wrote several songs on Kanye West's 808s & Heartbreak, which, along with Drake's So Far Gone, is seen as a seminal influence on the genre.

Drake has also influenced emo hip hop through his use of instruments and lyrics in his previous ventures.[45] Drake's earliest projects such as Take Care and So Far Gone have been labelled as "emo", though this was used to describe his music, rather than to imply the projects were within the genre of emo hip hop.[46]

German rapper Casper, who fuses hardcore, punk rock and emo with hip hop, was one of the earliest artists to use the term "emo rapper" to describe themselves (albeit the term was applied to him prior and he simply accepted it), as is evident by a 2009 interview.[47]

With the popularity of rappers such as Lil Peep and XXXTentacion,[7] other hip-hop subgenres that were fueled by the internet, such as cloud rap[48] were labeled as "sad rap" and included artists such as Yung Lean,[49][50] who have influenced emo hip hop[51][52] through their lyrics and their difference to mainstream hip-hop.[53]

In 2012, Elmo Kennedy O'Connor – then known professionally as Th@ Kid – changed his stage-name to Bones and gained popularity online for moving away from cloud rap and blending different styles to create unique forms of music which included the sampling of emo bands, metal music and indie rock.[54] Bones' influence on hip hop in the underground has led to him being considered one of main pioneers of emo rap, as well as being labeled the "underground rap king."[55] Artists like Lil Peep, Ghostemane and Yung Bruh (now known as Lil Tracy) with influences from pop punk,[56][57] emo and screamo[58] began to appear on YouTube and SoundCloud in 2014 and 2015.[59][60][61]

Artists in this movement generally stayed on the audio distribution site SoundCloud, and made a large impact on the movement known as "SoundCloud rap"[62] until Lil Uzi Vert's "XO Tour Llif3" became a sleeper hit. The song, characterized as emo hip hop[63] due to its lyrics referring to suicide and emotional breakdowns peaked at number seven on the Billboard Hot 100.[64][65] In August 2017, XXXTentacion released his debut album 17 with the lead single "Jocelyn Flores" which addresses the suicide of a friend[66] and Lil Uzi Vert released his debut studio album Luv Is Rage 2. The release of both the projects and their high peak on the Billboard 200 led to people defining the projects as "emo hip hop"[67][68] and further speculation on whether emo hip hop was a legitimate subgenre and a part of the emo revival,[7] with figureheads such as Lil Peep claiming that emo hip hop was not a part of the emo revival, but a subgenre of its own.[69] At the same time, Lil Peep was branded the "future of emo" in January 2017[69] and fronted as a pioneer of the emo revival by The Guardian.[70]

In November 2017, Lil Peep died of a Fentanyl overdose.[71][72] Shortly afterwards, Lil Peep's debut studio album Come Over When You're Sober, Pt. 1 and the lead single "Awful Things" charted on the Billboard charts.[73] His death also brought emo hip hop to the forefront again due to his popularity within the subgenre[74] and the changing hip-hop mainstream.[75]

In June 2018, XXXTentacion was murdered, and like Peep, his albums 17 and ? charted the following week, along with his hit song "SAD!" charting at 1st on the Billboard Hot 100.[76]

Emo rap was the fastest-growing genre on Spotify in 2018.[77]

In December 2019, Juice WRLD died after suffering a seizure, induced by an overdose of oxycodone and codeine.[78] Most known for the songs "All Girls Are the Same" and "Lucid Dreams", the latter peaked at number two on the Billboard Hot 100 in 2018.,[79] and returned to the chart in 2019 at number eight following his death. Other emo rap artists include Trippie Redd, Lil Skies, powfu, The Kid Laroi, and iann dior.