JAG (clothing)

JAG is an Australian women's and men's clothing brand sold throughout Australia, including freestanding, concession stores, and online. JAG was founded in 1972 on Chapel Street in Melbourne by Adele Palmer.[4][5]

JAG
IndustryRetail
Founded1972
FounderAdele Palmer
HeadquartersLevel 3, 11 Bowden Street Alexandria NSW 2015, Sydney, New South Wales, Australia
Number of locations
39 [1]
Area served
Australia
Key people
Peter Halkett (Executive Chairman)
ProductsApparel, Footwear, Accessories
OwnerJohn Marshall and Andrew Michael [2]
Number of employees
500+ [3]
ParentAPG & Co
Websitewww.jag.com.au

Following the jeans boom of the '70s, JAG was the first Australia Jeans brand to launch in the US market in 1978.[6][7] JAG developed a star-studded following including Mick Jaggar, Jackie Onassis, Steve McQueen and Frank Sinatra.[8]

In 2001 the Colorado Group purchased JAG and relaunched the brand with the Elizabeth Jaggar campaign in 2002.[9] In 2013, APG & Co which consists of Sportscraft, SABA and Willow, purchased JAG.[10][11][12]

See also

References
  1. JAG Store Locator
  2. APG & Co
  3. LinkedIn
  4. "Festival salutes fashions finest". The Age. 15 March 2011. Retrieved 17 October 2019.
  5. "The Innovators". ragtrader. 24 September 2010. Retrieved 17 October 2019.
  6. Moran, Jonathon (3 February 2013). "Ruby Rose's brand new fashion face". The Daily Telegraph. Retrieved 17 October 2019.
  7. "Denim Icon Sizzles". ragtrader. 5 March 2013. Retrieved 17 October 2019.
  8. "Behind the seams". The Age. 18 February 2007. Retrieved 17 October 2019.
  9. "Babble On". The Age. 19 June 2002. Retrieved 17 October 2019.
  10. "Apparel Group Acquires JAG". ragtrader. Retrieved 17 October 2019.
  11. "JAG brand sold to Apparel Group". The Sydney Morning Herald. 10 September 2013. Retrieved 17 October 2019.
  12. Phillips, Campbell (11 September 2013). "Apparel Group Snaps Up JAG Brand". power Retail. Retrieved 17 October 2019.


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