Jack Link's Beef Jerky

Jack Link's Beef Jerky is an American[2] snack company best known as the producer and marketer of the eponymous brand of beef jerky. It was founded by John 'Jack' Link in 1986.[3] Jack thought of the idea to make jerky while hunting with his family. He used his great-grandfather's Old World recipes.[4] They are known for their "Messin' with Sasquatch" ads.

Link Snacks, Inc.
IndustryFood manufacturing
FoundedMinong, Wisconsin, United States
(1986 (1986))
FounderJohn 'Jack' Link
HeadquartersMinong, Wisconsin, United States of America[1]
Area served
Worldwide
Key people
  • Jack Link
  • Troy Link
Products
Website

In addition to their original facility in Minong, Wisconsin, the company also has facilities across the Midwest such as in New Glarus, Wisconsin; Alpena, South Dakota; Mankato, Minnesota; Laurens, Iowa; Underwood, Iowa and Bellevue, Nebraska; and its marketing office in Minneapolis.[5][6]

On April 1, 2014, Jack Link's acquired Unilever's meat snack division [7] in an attempt to expand its consumer base all throughout Europe. The acquisition includes the BiFi brand, sold across Europe and Peperami, which retails in the UK and Ireland; and the manufacturing unit in Ansbach, Germany.

In addition to traditional beef jerky, the company also manufactures bacon jerky, made with salt-and-sugar cured pork meat.

In 2019 Jack Links acquired the Golden Island brand from Tyson Foods.[8]

Advertising

In 2013, they signed a sponsorship deal with the Seattle Mariners.[9]

Also in 2013, Jack Link's Jerky appeared in mid-credits scenes in Season 1 of the Hulu animated show The Awesomes.

In April 2015 Jack Link's Beef Jerky changed its logo "to better represent the brand’s 'Feed Your Wild Side' positioning and overall appeal."[10] This new logo was designed by Davis Design of Mississauga, Ontario.[1]

In 2017, Jack Link's extended its popular "Messin' with Sasquatch" ad campaign to feature NBA player Karl-Anthony Towns.[11]

The company also allows consumers to learn exactly what they are eating. Proteins are a major component of their jerky. By explaining the effects of proteins on the body, and by having nutritionist, Christina Meyer-Jax, overviewing the health contributions of jerky, Jack Link's is able to appeal to a wider audience.[12]

As of September 2017, the company sells apparel in their online store.

References
  1. "You don't Know Jack". Underconsideration.com. Retrieved 5 January 2019.
  2. "Archived copy". Archived from the original on 2016-03-15. Retrieved 2016-03-13.CS1 maint: archived copy as title (link)
  3. Hajewski, Doris (April 1, 2007). "Battle over beef jerky". Milwaukee Journal-Sentinel.
  4. "About Us | Jack Link's". Jacklinks.com. Retrieved 2017-09-15.
  5. "JACK LINK'S® GIVES BACK TO THE UNDERWOOD, IOWA COMMUNITY" (Press release). Link Snacks, Inc. August 27, 2014. Archived from the original on November 19, 2015. Retrieved November 18, 2015.
  6. Hughlett, Mike (October 24, 2015). "Jack Link's enjoys ride as industry leader while keeping its family roots". Star Tribune.
  7. "Peperami gobbled up by US meat snacks firm Jack Link's". Theguardian.com. 21 February 2014. Retrieved 5 January 2019.
  8. Contributor (2020-01-10). "Tyson Foods sells Golden Island jerky business to Jack Link's". FoodBev Media. Retrieved 2020-09-14.
  9. Schuyler, David (April 2, 2013). "Jack Link's inks sponsorship of Seattle Mariners". Milwaukee Business Journal.
  10. "Jack Link's rolls out new logo, package, cleaner label". Meatpoultry.com. Retrieved 5 January 2019.
  11. "Jack Link's Beef Jerky TV Commercial, 'SasquatchWorkout: Kat's Calves'". Ispot.tv. Retrieved 5 January 2019.
  12. "Nutrition". Jacklinks.com. Retrieved 2017-09-15.
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