Jalaibee

In interview with The National, director said: "The casting was done with my casting director Ehtesham Ansari, who has also styled everyone in the film. There were a couple of people I had in mind when I was writing every character. Some of them didn’t work out, some did. One who did work out was Ali Safeena, who plays Bugga. He is the narrator of the story and I could always see him as Bugga. I knew from the start that I didn’t want any big names in my film. It’s not to take anything away from them, but I wanted to broaden the horizon a bit. We have a lot of talented actors and actresses who never get a chance to appear on the big screen because not that many films are being made."[13]

Jalaibee is produced by Eman Bente Syed of Sermad Films and executive producer of film is Murtaza Shah of Redrum Films. Shooting started from summer 2013 in Islamabad and it took to Karachi after finishing Lahore shoot. Film production designers Khurram Syed and Nida Khan designed set worth Rs. 2 million for Jalaibee in Ever New Studios, Lahore where film's last few scenes and a song was filmed. Aqeel ur Rehman of Set & Act designed sets for Jalaibee shot in Eastern Studios, Karachi. Film shooting session ended in September 2014. The film was shot by Arri Alexa by which blockbuster films like Gravity, Skyfall and Ironman 3 were shot. Jalaibee is part animated film, edited by Rizwan AQ, artwork of which is illustrated by Babrus Khan in Lahore. VFX of the film is done by London based Sharp Image.[12]

On 2 December 2013 first look poster was unveiled featuring Ford Mustang 73 and announcing teaser's release date. The teaser trailer of the film was released on 25 December 2013 on ARY Digital Network, film's official Facebook page[14] and on vimeo by Jaswal Films simultaneously.[15] The teaser was also played on big screen at 1st ARY Film Awards where Jalaibee team including Wiqar Ali Khan, Ali Safina, Uzair Jaswal, Sabeeka Imam, Zhalay Sarhadi, and Asal Din Khan given the introduction of film. On 16 October 2014 second title poster was released on Danish Taimoor's Facebook page and later on film's page. On 23 January 2015 final poster was revealed along with film's release date[16] followed by character posters in the same week. On Januar 31, 2015 theatrical trailer was unveiled on official Facebook and on channels run by ARY Digital Network.[17][18] In February, Malik Riaz of Bahria Town joined ARY Films to revive Pakistani cinema by announcing a reward for those, coming to watch Jalaibee.[19][20] Founder and CEO of ARY Digital Salman Iqbal revealed that Malik Riaz has purchased 10,000 tickets of Jalaibee for residents of Bahria Town giving film a kick start of 5 million before it release.[21]

The film collected ₨5 million (US$31,000) before its release and became first of Pakistani films to do so because property person Malik Riaz bought 10,000 tickets for the Bahria Town residents to watch Jalaibee in cinemas.[30] Movie had good number of public previews on Thursday and came out well on them collecting ₨1 million (US$6,200) which is biggest preview collections ever in Pakistan.[31][32] Movie opened very well on Friday with day one being 7th biggest ever and 2nd biggest for Pakistani movies as movie collected ₨1.02 crore (US$64,000) .[33][34] Movie grew around 10% on Day two collecting ₨1.11 crore (US$69,000) with best growth in Karachi and Islamabad.[35] Movie collected ₨1.15 crore (US$72,000) on Sunday taking 3 Day Weekend to ₨3.38 crore (US$210,000) .[36] Film had national Holiday on Monday but movie couldn't sustain as figures went down to ₨0.72 crore (US$45,000) taking 4 Day Extended Weekend to ₨4.1 crore (US$260,000) .Film fell further on Tuesday as it was first non-Holiday Weekday of film. Film had low yet steady Weekdays taking Week One total to ₨5.01 crore (US$310,000) .Film held best in Karachi over Weekdays.[37] After low Weekdays film needed massive growth over 2nd Weekend to ensure good run at boxoffice but movie fell around 65% and grossed ₨1.1 crore (US$69,000) in its 2nd Weekend.Film had fallen in Karachi also which was holding best over first Week's Weekdays. 10 Days total stood at ₨6.11 crore (US$380,000) .[38] The film collected around ₨7.50 crore (US$470,000) at domestic box office and around ₨3 crore (US$190,000) at overseas market taking lifetime gross to ₨10.5 crore (US$660,000) at the end of April.[39]

Saba Khalid of DAWN.com reviewed the film and wrote, "Hopefully, we’ve also graduated to a time that reviews of Pakistani movies will no longer be meant to just stroke director’s egos but really analyze and critique the originality and creativity of scripts, themes, characters, and judge the overall level of acting and direction displayed in the film."[40] Rafay Mahmood of The Express Tribune rated movie 2/5 stars and given the verdict, "All in all Jalaibee has its moments but it is definitely not entertaining. It does pick up a little in the second-half but what kills it towards the end is a dragged moral debate for a film that purely stands on immoral choices and of ourse{sic} a very Na Maloom Afraad climax."[41] Aayan Mirza and Momin Ali Munshi of Galaxy Lollywood rated 2.5/5 stars and wrote, "Jalaibee is sweet, but at certain bites it goes pretty bland. You watch it for its amazing cinematography, style, and a promising soundtrack. You don’t expect from it an acting treat and don’t go looking for a thrill. There are loops within loops, and some more of those promised twists with them, that you have to give to the writer. But then there are some loopholes as well, but on the whole this film is worth a watch."[42]