Parchi (film)

In March 2016; producer Imran Kazmi in an interview with The Express Tribune revealed that his production team had begun with the film's pre-production, and with the intention to begin shooting for the film in October 2016. He confirmed that the script had been finalised.[2] He also told that he would be co-producing with Hareem Farooq who will also play as one of the leads in the film alongside Ali Rehman and Usman Mukhtar.[6]

Some of the filming for the film was done in Islamabad in the outskirts of the city. A night scene was shot in an old factory of an industrial zone, in very late hours of the night. Usman Mukhtar who in addition plays one of the lead characters in the film, managed the cinematography of the film.[7]

The film opened in Pakistan to about ₨90 lakh in its first day,[11] made up to ₨3 crore in its first weekend,[12] and managed to collect up to ₨4.5 crore within a week.[13] Per reports, The film grossed ₨9.5+ crore approx nationwide,[14] making the total gross figures up to ₨11.5 crore in a month. The film ended its run at ₨17.1 crores worldwide.[15]

The film was premiered in Karachi on 3 January 2018. Iman Zia of MangoBaaz said, "while it isn't an entire failure, the film is not as forgettable as I had expected".[16] Shahjehan Saleem of Something Haute rated 2.5 out of 5 stars and said, "Sadly its shortcomings let it down […] If the film has one thing going for it, it's the acting."[17] Sonia Ashraf of DAWN Images and said, "Parchi is not a film without flaws but it has some redeemable qualities that make it worth a watch."[18] Shahjahan Khurram of Samaa TV rated 2 out of 5 stars and said, "there were flashes of commendable performance in the flick but by and large, it failed to fire on all cylinders."[19] Buraq Shabbir of The News International said, "The good thing is that Parchi has been shot very well, with good camera work and an exciting cast but unfortunately it falls flat in terms of plot and character development."[20]

Rahul Aijaz of The Express Tribune rated 2.5 out of 5 stars and said, "Even with a lot going on in its favour, it's a forgettable film."[21] For Daily Times, Haider Rifaat rated 4 out of 5 stars and praised it, "The fun driven film is a family entertainer for sure and manages to tease and thrill simultaneously."[22] Saira Agha praised its cinematography but said, "Good actors cannot save a bad film and the same fate is met by Parchi."[23] Ally Adnan praised only 3 actors, while he wrote that "Parchi will not blow anyone's mind"; adding "the 'Mummy Daddy Burger Film' genre does not consider originality and innovation to be a virtue" and it too borrows the ideas from "from more than 20 films".[24] Umair Sohail of Dunya News rated 3 out of 5 stars and said that it is "a full-on comedy movie".[25]